Marketo-DG2DA

PART III: DIGITAL AD TYPES AND AD DESIGN
SOCIAL ADVERTISING
Social Advertising and
Marketing Automation
One of the unique attributes of
using social networks for
advertising is the ability to target
based on behavioral and
demographic attributes. Using your
marketing automation platform,
including a personalization product
like Marketo’s Real-Time
Personalization, you can actually
leverage this data on social
channels to enhance and
personalize your advertising.
By connecting your marketing
automation with Facebook,
LinkedIn, and Twitter, you can
target the right potential
customers with meaningful,
relevant ads. With this connection,
you can reach the right individuals
through your ad channel with
personalized messages based on
product interests, past purchases,
buying intent, overall engagement,
and more. You can even target
anonymous buyers who have
visited your site and then visited a
social network afterwards.
Cross-Channel Case Study: 3 Day Blinds
Challenge: 3 Day Blinds,
a custom window
treatment retailer and
manufacturer, wanted to
connect with and nurture
its customers with
relevant advertising on
the right channels that its
customers spent time on.
Solution: 3 Day Blinds
used Marketo’s Ad Bridge
solution and online
advertising platform Turn
to deliver targeted and
personalized ads across
channels, including web,
mobile, and social media.
Outcome: 3 Day Blinds
currently has 28 ad
campaigns running. It has
seen an 850% increase in
leads per click, a 140%
increase in appointments
per lead, and an 80%
reduction in cost per action.