Marketo-DG2DA

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PART III: DIGITAL AD TYPES AND AD DESIGN SOCIAL ADVERTISING In-Video Overlay Ads Banner ads can also show up on YouTube. This is called In-Video Overlay. These are part of the Google display ad network. These banner ads appear on top of the video a viewer is watching. A viewer can click on the call-to-action and go to your website, or they can easily click out. These are very similar to standard banner ads.
PART III: DIGITAL AD TYPES AND AD DESIGN SOCIAL ADVERTISING Social Advertising and Marketing Automation One of the unique attributes of using social networks for advertising is the ability to target based on behavioral and demographic attributes. Using your marketing automation platform, including a personalization product like <strong>Marketo</strong>’s Real-Time Personalization, you can actually leverage this data on social channels to enhance and personalize your advertising. By connecting your marketing automation with Facebook, LinkedIn, and Twitter, you can target the right potential customers with meaningful, relevant ads. With this connection, you can reach the right individuals through your ad channel with personalized messages based on product interests, past purchases, buying intent, overall engagement, and more. You can even target anonymous buyers who have visited your site and then visited a social network afterwards. Cross-Channel Case Study: 3 Day Blinds Challenge: 3 Day Blinds, a custom window treatment retailer and manufacturer, wanted to connect with and nurture its customers with relevant advertising on the right channels that its customers spent time on. Solution: 3 Day Blinds used <strong>Marketo</strong>’s Ad Bridge solution and online advertising platform Turn to deliver targeted and personalized ads across channels, including web, mobile, and social media. Outcome: 3 Day Blinds currently has 28 ad campaigns running. It has seen an 850% increase in leads per click, a 140% increase in appointments per lead, and an 80% reduction in cost per action.
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INTRODUCTION WHY SHOULD I READ THE
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PART I: WHAT IS DIGITAL ADVERTISING
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CONCLUSION Today’s buyers interac
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