Marketo-DG2DA

PART III: DIGITAL AD TYPES AND AD DESIGN
SOCIAL ADVERTISING
Instagram
Instagram focuses on capturing the
attention of your audience through
rich imagery and photography. This
can be a fantastic social channel for
brands looking to solidify brand
look and feel, and create and inspire
relationships. Through Instagram,
brands can advertise through a
wide variety of photographs and
video imagery.
When you use hashtags in your ads
they will appear when a user
searches for that particular hashtag
or topic.
Take a look at a single image ad
from Levi’s. It includes a photo that
has an editorial quality, and the
copy includes various hashtags.
Multiple Photo Carousel Ads
By using the carousel ad feature on
Instagram, brands are now able to
show even more images to their
target audience. Viewers can swipe
through a variety of photos—
enabling brands to tell longer and
more engaging visual stories.
Instagram considers these ads as
“bringing the potential of multi-page
print campaigns to mobile phones—
with the added benefit of taking people
to a website to learn more”.
Here is an example of a carousel ad
from Pencils of Promise. They give their
viewers a selection of photos that helps
to tell their brand story. As the user
swipes, a new photo appears.
The key to Instagram ads is for
brands to make them appear like a
seamless addition to the user’s
News Feed. They must be highly
visual in an engaging way.
Instagram also offers the ability to
showcase video ads, in addition to
traditional photography.
Single Photo Ads
Single Photo Ads on Instagram are
Instagram’s most popular ad
format. These ads include a single
image created by the brand, a brief
description, and typically a variety
of hashtags, which are an important
part of the Instagram experience.
Pencils of Promise Carousel Ad
Instagram Single Photo Ad
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