Marketo-DG2DA

PART III: DIGITAL AD TYPES AND AD DESIGN
SOCIAL ADVERTISING
LinkedIn
LinkedIn has experienced explosive
growth in recent years by adding
capabilities to entice marketers from
virtually every industry, connecting
them with a multitude of audiences.
LinkedIn has expanded its solution
way beyond a hiring and networking
platform to include company pages,
a highly targeted advertising
solution, and a publishing platform.
With these additions, LinkedIn is
now the way to reach an audience
with a business mindset.
LinkedIn Sponsored Updates
LinkedIn Sponsored Updates
enables companies to put paid
promotions behind their status
updates. These promoted updates
are seen by your followers and
targeted users outside of your
follower network. Like all other
social ads, LinkedIn updates should
include a visual and then a link to a
gated landing page. Because these
ads appear in a user’s News Feed,
these feel like a natural part of the
user experience, leading to
higher engagement.
Here is an example of a Sponsored
Update from the company Bizable.
It includes an introductory
sentence, a CTA link, and an image,
making it much more click-worthy.
LinkedIn Ads
LinkedIn Ads appear in various
places across the platform, like the
side, bottom, and top of the
homepage. These ads are highly
targeted and can be customized to
include images, video, or only text.
However, according to LinkedIn,
adding an image to your ad can
bring you 20% more clicks!
LinkedIn also has premium ads that
offer more options for how the ads
are served and the size of the ad.
This gives marketers much more
flexibility with their message
and creative.
These types of ads include textlinks
that sit on the home profile,
company, group, and message
pages, footer banners, and
larger- sized navigation banners.
Bizible Sponsored Update