Marketo-DG2DA
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CONCLUSION<br />
Today’s buyers interact with your<br />
brand on multiple channels and<br />
devices. Advances in digital<br />
advertising have provided<br />
marketers with a way to create<br />
personalized experiences<br />
everywhere their customers are.<br />
Digital advertising is much more<br />
than a customer acquisition<br />
channel. By using new ad<br />
technology, methods of tracking,<br />
dynamic ad content, and<br />
innovative ways to target your<br />
audience, digital advertising has<br />
become a way to nurture your<br />
buyers before and after they<br />
become customers. By including<br />
digital advertising as a holistic part<br />
of your advertising strategy, you<br />
can create a cohesive experience<br />
for your marketing across<br />
platforms, channels, and devices.<br />
As you consider the journey that<br />
your customer takes, digital<br />
advertising should be an integral<br />
part of that journey—meaning that<br />
it’s vital to include a variety of digital<br />
advertising tactics in your overall<br />
marketing strategy. Relevant digital<br />
ads help to nurture your buyers so<br />
that you can have that one-to-one<br />
conversation on all channels.<br />
Digital advertising evolves quickly,<br />
and as a marketer, you have to keep<br />
up. The ubiquity of online<br />
interactions in today’s modern<br />
culture demonstrates why digital<br />
advertising has become, and will<br />
continue to be, indispensable to<br />
marketers. Marketing through these<br />
ad channels is key to unlocking the<br />
potential of a huge, expanding, and<br />
captive audience.
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