Guidelines

Table of Contents
Global Fonts and Typographic Guidelines........................................................................................................................................ ....... 3
Font Customization and Adjustment for IBM ....................................................................................................................................... 6
Examples of headline, text and settings specifications for ITC Lubalin Graph .............................................................................................7
Examples of headline, text and settings specifications for Helvetica Neue ................................................................................................. 11
Examples of headline and text settings for Berthold Bodoni Pro, showing the default settings and the
preferred setting specifications .........................................................................................................................................................................................16
Examples of headline and text settings for Janson Text Pro, showing the default settings and the
preferred setting specifications ........................................................................................................................................................................................ 24
Latin and Non-Latin Font Alternatives ......................................................................................................................................................35
Reference charts, showing the four core font families and their Latin (European) alternatives..........................................................36
Reference charts, showing the four core font families and their Non-Latin alternatives ....................................................................... 37
Arabic ............................................................................................................................................................................................................................................39
Cyrillic (Russian) .......................................................................................................................................................................................................................43
Chinese (Traditional) ................................................................................................................................................................................................................47
Greek/Extended Latin ............................................................................................................................................................................................................51
Hebrew ..........................................................................................................................................................................................................................................55
Japanese .....................................................................................................................................................................................................................................59
Korean ...........................................................................................................................................................................................................................................63
Glossary ......................................................................................................................................................................................................................................... 67
Frequently Asked Questions .................................................................................................................................................................................68
IBM Fonts Microsite and Contact Information .................................................................................................................................69