MASTER’S THESIS

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Master: Public and public opinion 6 Bibliography Adam, et. al. (2011). Media Project III. Development of a research tool, adapted to point out the relation of the communicated claim according to the brand experience of consumers,(unpublished research paper mhmk project, 2010/11). Macromedia Hochschule, München. Aurifeille J. & Pierre V. (1995). Determination of the dominant means-end chains: A constrainded clustering approach. International Journal of Research in Marketing (12), pp. 267-268 Best, D. (1974). The Aestethics in Sport. Britsh Journal of Aesthetics 14 (3), pp. 197-213. Bezold, T. (2007). Eventqualität im Sport- Methodische Überlegungen für ein Verfahren zur zielgruppenspezifischen Qualität von Sportveranstaltungen. In: Horch, et. al. (2007). Qualitätsmanagement im Sport. Beträge des 5. Deutschen Sportökonomie-Kongresses. Köln: Springer Verlag. Bischof, N. (1993). Untersuchungen zur Systemanalyse der sozialen Motivation: Die Regulation der sozialen Distanz – Von der Feldtheorie zur Systemtheorie. Zeitschrift für Psychologie, 201, 5-43. Barkus, J. J., Schmitt, B. H. & Zarantonello, L. (2009). Brand Experience: What is it? How is it measured? Does it affect loyalty. Journal of Marketing, Vol 73, pp. 52-68 Bryman, A. & Bell, E. (2007). Business research methods. Oxford: University Press. Botschen, G., Thelen, E. & Pieters, R. (1999). Using means-end structures for benefit segmentation. An application to services. In: European Journal of Marketing (33), ½, p. 44 Bibliography page 86
Master: Public and public opinion Cohen, J. B. & Warlop, L. (2001). A Motiational Perspective on Means-End Chains. In J. Olson & T. Reynolds, (Eds.), Understanding Consumer Decision Marking. The Means-End Approach to Marketing and Advertising Strategy (pp. 389-412). New Jersey: Psychology Press. Cronin, J. J. & Brady, M. K., Hult, T. (2000). Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Journal of Retailing, vol 72(2), pp. 193-218. Crudelli, C. (2008). Die Kunst des Kampfes. 300 Kamfsportarten-Tradition, Ent wicklung , Techniken. London: Dorling Kindersley Cooper, C. (2011). NCAA Wrestling Motives. The motivational preferences of consumers attending NCAA wrestling events. The Sport Marketing Quarterly (20), number 1, 33-40, West Virgina University Drengner, J., Kiessling, T. & Sachse M. (2007) the Impact of Sport Consumption Motives on Individuals`Expected Hedonic Experience of Sport Events http://www.tu-chemnitz.de/wirtschaft/bwl2/download/easm08.pdf Ebert, J. E. J., Gilbert, D. T.& Wilson, T., D. (2009). Forecasting and Backcasting: Predicting the Impact of Events on the Future. Journal of consumer Reseach, Vol. 36, 10. Elias, N. & Dunning, E. (2003).Sport und Spannung im Prozess der Zivilisation. Frankfurt am Main: Suhrkamp 2003 Faullant, R. (2007). Psychologische Determinanten der Kundenzufriedenheit. Der Einfluss von Emotionen und Persönlichkeit. Wiesbaden: Univerisäts- Verlag. Fischel, B. (2005). E-Sportbusiness: Online-Marketing und -Management für Sportvereine. Heidelberg: Die Deutsche Bibliothek Bibliography page 87
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MASTER’S THESIS

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