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MASTER’S THESIS

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Master thesis: sport spectator preferences<br />

Insider<br />

Outsider<br />

High team and<br />

club identification<br />

Low team and club<br />

identification<br />

Good knowledge<br />

about specific<br />

sport techniques<br />

and tactics<br />

Low knowledge<br />

abut specific sport<br />

technique and<br />

tactics<br />

High sport<br />

consumption<br />

interest without<br />

league tension<br />

High sport<br />

consumption<br />

interest only with<br />

league tension<br />

Figure 5: Insider and outsider spectators<br />

(mod. Schellhaaß, 2001, p.62, in: Rotes, Klingler, Gerhards 2001)<br />

Personality factors in the processes of sport reception<br />

The dynamic-transactional concept offers a flexible orientation to understand<br />

psychological sport spectator insights like motives and emotion. The personal<br />

trait concept “Big Five” is a model, which is accepted in the personality research.<br />

In the dynamic-transactional concept the “Big five” are presented as stable, general<br />

characteristics of a person. In this context, it is important to mention the “Big<br />

five” because they influence the emotions of sport spectators. The Sport spectator<br />

motives are flexible dispositions of a person. These dispositions can change<br />

over time.<br />

Theoretical foundation of sport spectators and event experience page 16

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