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is concerned, Estonia is one of the most developed countries<br />
in the world, and restrictions on Internet content are<br />
some of the most lenient.<br />
However, it must be taken into consideration that<br />
the Nordic countries, and several other European states,<br />
including Latvia and Lithuania, are missing from the study<br />
(in 2011, 37 countries were included, and 47 in 2012).<br />
A very important indicator for generally characterising<br />
an information environment is the extent to which<br />
the Internet is available and used (Figure 2.4.1). This is<br />
closely related to the level of IT development. Based on<br />
this indicator, Estonia is slightly above the European<br />
Union average, but is losing its advantage over the other<br />
new EU Member States.<br />
From the viewpoint of Internet use, the Nordic<br />
countries are in the leading position, but Australia and<br />
New Zealand are not far behind. The EU average is<br />
slightly lower than the U.S. average. The countries that<br />
are viewed as reference states for Estonia in this report are<br />
mostly the leading users of the Internet in their regions.<br />
An illustrative and important indicator for understanding<br />
the changes in the information environment<br />
is the dynamics of Internet use. Table 2.4.4 shows the<br />
corresponding data for the EU states from 2004 to 2012.<br />
In the course of eight years, from 2004 to 2012,<br />
Internet use in Estonia has increased 1.7 times, which<br />
is slightly less than the EU average (1.9 times). This confirms<br />
the deceleration of the pace of IT growth in Estonia<br />
during the last few years, compared to the late 1990s and<br />
early 2000s. The growth in Latvia and Lithuania (2.6<br />
and 2.5 times, respectively) has been much faster than in<br />
Estonia. Due to their very low initial level, the tempo of<br />
growth has been even greater in Romania, Bulgaria and<br />
Greece, where Internet use in 2012 was much lower than<br />
in Estonia, but the gap has been decreasing.<br />
As far as the use of traditional media is concerned,<br />
Estonia also places slightly above the EU average.<br />
One of the most important traditional indicators of<br />
an information environment is newspaper distribution.<br />
The comparative indicators used here are the press runs<br />
of daily newspapers per 1,000 adults (Figure 2.4.4).<br />
Figure 2.4.2 shows that there are similar traits<br />
between newspaper distribution and Internet use – here<br />
too, the Nordic countries, and some South-East Asian<br />
states (Japan, South Korea, and Singapore) are in the leading<br />
positions. However, there are also many differences.<br />
Newspaper distribution in the U.S. and Australia is moderate<br />
and quite modest in the Latin American countries<br />
under observation, lagging behind India and China.<br />
During the Soviet era, newspaper distribution in<br />
Estonia was at the same level as in the Nordic countries,<br />
but circulation fell many times in the 1990s to<br />
the European average, but is still slightly higher than in<br />
Southern Europe.<br />
It is essential to note that the decrease in newspaper<br />
circulation in Estonia is compensated, somewhat,<br />
by the large readership of web publications and portals.<br />
According to Eurostat data (BNS 18.12.2012), news was<br />
read online by 91% of the Internet users in Estonia, 92%<br />
of the users in Lithuania, and 61%, on average, in the<br />
European Union. The use of Internet banking in Estonia<br />
is also significantly higher than the EU average, with<br />
Table 2.4.2<br />
The positions of various countries in the freedom<br />
of media rankings, from 2007 to 2012, based on the<br />
assessment by Freedom House<br />
2007 2009 2011 2012<br />
Finland 1. 2. 1. 1.<br />
Norway 3. 2. 2. 1.<br />
Sweden 3. 5. 2. 1.<br />
Germany 16. 18. 16. 16.<br />
Estonia 16. 14. 22. 22.<br />
USA 16. 24. 16. 22.<br />
Lithuania 29. 24. 32. 40.<br />
Latvia 31. 43. 45. 54.<br />
Hungary 39. 33. 53. 78.<br />
Source: www.freedomhouse.org<br />
Figure 2.4.1<br />
Internet use in various countries of the world<br />
Percentage<br />
Iceland<br />
Norway<br />
Netherlands<br />
Sweden<br />
Denmark<br />
Finland<br />
Australia<br />
New Zealand<br />
UK<br />
Germany<br />
South Korea<br />
Switzerland<br />
Japan<br />
Slovakia<br />
USA<br />
Estonia<br />
Ireland<br />
Taiwan<br />
Singapore<br />
EU 27<br />
Czech Republic<br />
Slovenia<br />
Latvia<br />
Hungary<br />
Lithuania<br />
Poland<br />
Chile<br />
Uruguay<br />
Russia<br />
Costa Rica<br />
China<br />
Latin America<br />
average<br />
World average<br />
Asia average<br />
Africa average<br />
India<br />
Percentage 0 10 20 30 40 50 60 70 80 90<br />
Source: www.internetworldstats.com<br />
0 10 20 30 40 50 60 70 80 90<br />
Estonian Human Development Report 2012/2013<br />
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