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is concerned, Estonia is one of the most developed countries<br />

in the world, and restrictions on Internet content are<br />

some of the most lenient.<br />

However, it must be taken into consideration that<br />

the Nordic countries, and several other European states,<br />

including Latvia and Lithuania, are missing from the study<br />

(in 2011, 37 countries were included, and 47 in 2012).<br />

A very important indicator for generally characterising<br />

an information environment is the extent to which<br />

the Internet is available and used (Figure 2.4.1). This is<br />

closely related to the level of IT development. Based on<br />

this indicator, Estonia is slightly above the European<br />

Union average, but is losing its advantage over the other<br />

new EU Member States.<br />

From the viewpoint of Internet use, the Nordic<br />

countries are in the leading position, but Australia and<br />

New Zealand are not far behind. The EU average is<br />

slightly lower than the U.S. average. The countries that<br />

are viewed as reference states for Estonia in this report are<br />

mostly the leading users of the Internet in their regions.<br />

An illustrative and important indicator for understanding<br />

the changes in the information environment<br />

is the dynamics of Internet use. Table 2.4.4 shows the<br />

corresponding data for the EU states from 2004 to 2012.<br />

In the course of eight years, from 2004 to 2012,<br />

Internet use in Estonia has increased 1.7 times, which<br />

is slightly less than the EU average (1.9 times). This confirms<br />

the deceleration of the pace of IT growth in Estonia<br />

during the last few years, compared to the late 1990s and<br />

early 2000s. The growth in Latvia and Lithuania (2.6<br />

and 2.5 times, respectively) has been much faster than in<br />

Estonia. Due to their very low initial level, the tempo of<br />

growth has been even greater in Romania, Bulgaria and<br />

Greece, where Internet use in 2012 was much lower than<br />

in Estonia, but the gap has been decreasing.<br />

As far as the use of traditional media is concerned,<br />

Estonia also places slightly above the EU average.<br />

One of the most important traditional indicators of<br />

an information environment is newspaper distribution.<br />

The comparative indicators used here are the press runs<br />

of daily newspapers per 1,000 adults (Figure 2.4.4).<br />

Figure 2.4.2 shows that there are similar traits<br />

between newspaper distribution and Internet use – here<br />

too, the Nordic countries, and some South-East Asian<br />

states (Japan, South Korea, and Singapore) are in the leading<br />

positions. However, there are also many differences.<br />

Newspaper distribution in the U.S. and Australia is moderate<br />

and quite modest in the Latin American countries<br />

under observation, lagging behind India and China.<br />

During the Soviet era, newspaper distribution in<br />

Estonia was at the same level as in the Nordic countries,<br />

but circulation fell many times in the 1990s to<br />

the European average, but is still slightly higher than in<br />

Southern Europe.<br />

It is essential to note that the decrease in newspaper<br />

circulation in Estonia is compensated, somewhat,<br />

by the large readership of web publications and portals.<br />

According to Eurostat data (BNS 18.12.2012), news was<br />

read online by 91% of the Internet users in Estonia, 92%<br />

of the users in Lithuania, and 61%, on average, in the<br />

European Union. The use of Internet banking in Estonia<br />

is also significantly higher than the EU average, with<br />

Table 2.4.2<br />

The positions of various countries in the freedom<br />

of media rankings, from 2007 to 2012, based on the<br />

assessment by Freedom House<br />

2007 2009 2011 2012<br />

Finland 1. 2. 1. 1.<br />

Norway 3. 2. 2. 1.<br />

Sweden 3. 5. 2. 1.<br />

Germany 16. 18. 16. 16.<br />

Estonia 16. 14. 22. 22.<br />

USA 16. 24. 16. 22.<br />

Lithuania 29. 24. 32. 40.<br />

Latvia 31. 43. 45. 54.<br />

Hungary 39. 33. 53. 78.<br />

Source: www.freedomhouse.org<br />

Figure 2.4.1<br />

Internet use in various countries of the world<br />

Percentage<br />

Iceland<br />

Norway<br />

Netherlands<br />

Sweden<br />

Denmark<br />

Finland<br />

Australia<br />

New Zealand<br />

UK<br />

Germany<br />

South Korea<br />

Switzerland<br />

Japan<br />

Slovakia<br />

USA<br />

Estonia<br />

Ireland<br />

Taiwan<br />

Singapore<br />

EU 27<br />

Czech Republic<br />

Slovenia<br />

Latvia<br />

Hungary<br />

Lithuania<br />

Poland<br />

Chile<br />

Uruguay<br />

Russia<br />

Costa Rica<br />

China<br />

Latin America<br />

average<br />

World average<br />

Asia average<br />

Africa average<br />

India<br />

Percentage 0 10 20 30 40 50 60 70 80 90<br />

Source: www.internetworldstats.com<br />

0 10 20 30 40 50 60 70 80 90<br />

Estonian Human Development Report 2012/2013<br />

79

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