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Table 1.5.2<br />

Estonia’s participation in the World Values Survey and<br />

the European Values Survey<br />

Survey<br />

period<br />

01.06.1990–<br />

30.08.1990<br />

20.10.1996–<br />

23.11.1996<br />

01.10.1999–<br />

31.10.1999<br />

01.07.2008–<br />

31.08.2008<br />

18.11.2011–<br />

02.12.2011<br />

Survey<br />

Size<br />

of the<br />

sample<br />

Mean age<br />

(SD)<br />

Principal<br />

investigator<br />

EVS/WVS 1008 39.7 (14.8) Andrus Saar*<br />

WVS 1021 43.6 (15.3) Mikk Titma*<br />

EVS/WVS 1005 44.4 (17.6) Andrus Saar<br />

EVS 1518 50.1 (18.5) Andrus Saar<br />

WVS 1533 48.6 (18.5) Andrus Saar<br />

Note: EVS – European Values Survey; WVS – World Values<br />

Survey; SD = standard deviation. The given data comes from<br />

the surveys’ websites, see www.worldvaluessurvey.org and<br />

www.europeanvaluesstudy.eu. *The survey was conducted in<br />

cooperation with Hans-Jürgen Klingemann.<br />

1.5.3<br />

Estonia’s participation in<br />

the World Values Survey<br />

Estonia participated for the first time in the World<br />

Values Survey in 1990, that is, while it was still part<br />

of the Soviet Union (see Table 1.5.2). Officially, this<br />

was the second wave of the European Values Survey,<br />

which was later replicated within the framework of the<br />

World Values Survey, in many different countries of the<br />

world. The next wave of the World Values Survey took<br />

place in Estonia five years after re-independence was<br />

declared, i.e. in the autumn of 1996. Thereafter, only<br />

three years later, in 1999, the survey was conducted<br />

again under the aegis of the European Values Survey.<br />

The fifth wave of the World Values Survey took place<br />

from 2005 to 2008, but unfortunately, Estonia did not<br />

participate in that wave of the survey. However, the<br />

next wave of data collection for the European Values<br />

Survey took place in Estonia in 2008 – since the survey<br />

questionnaires for the two surveys overlap to a<br />

great degree, the results from that survey can also be<br />

included in a comparative analysis. The latest World<br />

Values Survey, i.e. the sixth wave, began in 2010 and<br />

data in Estonia were collected in the autumn of 2011.<br />

The person responsible for conducting most of the surveys<br />

in Estonia has been Andrus Saar from the social<br />

and market research company Saar Poll.<br />

1.5.4<br />

The values of the Estonian population<br />

between 1990 and 2011<br />

Estonia’s position on Inglehart and Welzel’s (1995)<br />

cultural map of the world, between 1990 and 1999,<br />

is shown in Figure 1.5.1. The vertical axis of the map<br />

contrasts traditional and secular-rational values and<br />

the horizontal axis the values stressing survival and<br />

self-expression. The positions of the countries on the<br />

map have been derived from the results of the factor<br />

analysis conducted at the cultural level, which is based<br />

on the ten indicators shown in Table 1.5.1. The higher a<br />

country’s factor score on either the vertical or horizontal<br />

axis, the more the secular-rational or self-expressive<br />

values are stressed in that country, in comparison to<br />

other countries.<br />

As can be seen from Figure 1.5.1, based on all<br />

three survey waves, Estonia is positioned in the upper<br />

left corner of the cultural map of the world, i.e. in both<br />

1990 and 1996, as well as in 1999, compared to the<br />

other countries, people living in Estonian considered<br />

secular-rational as well as survival-related values to be<br />

important. In the comparison of the world’s countries,<br />

Estonian residents, on the one hand, stressed individualistic<br />

aspirations, did not support the superiority of<br />

authority (not God, state or family), expressed comparatively<br />

low level of nationalism and national pride,<br />

found that divorce, abortion and suicide are acceptable<br />

phenomena in society, and expressed great belief in<br />

the importance of scientific and technological progress<br />

(secular-rational values). On the other hand, the results<br />

of the surveys conducted in the 1990s show that people<br />

in Estonia have little trust in other people, a low<br />

levels of tolerance and subjective well-being, as well<br />

as meagre levels of political activism, environmental<br />

awareness and personal initiative (values that stress<br />

survival). According to Inglehart and his colleagues<br />

(Inglehart & Baker 2000; Inglehart & Welzel 2005),<br />

the strong focus on secular-rational values, but also<br />

on survival-related ones, is the direct achievement<br />

or legacy, depending on one’s viewpoint, of the 50<br />

years of Communist rule. This argument is supported<br />

by the fact that a large number of those who shared<br />

Estonia’s fate (including our neighbours Latvia, Lithuania,<br />

Russia and many other former Soviet Republics)<br />

are positioned quite close to Estonia on the cultural<br />

map of the world, thereby forming a group of former<br />

Communist countries. Estonia’s position in the higher<br />

portion of the axis of secular-rational versus traditional<br />

values may also be affected by our Protestant religious<br />

legacy that has dominated in the historical perspective<br />

and, which acknowledges authority to a much smaller<br />

degree than in Catholic countries.<br />

During the aforementioned ten years, substantial<br />

changes did not take place in the significance of secular-rational<br />

values for Estonia’s population. However, a<br />

small shift toward even greater emphasis on the survival-related<br />

values did take place in the period from 1990<br />

to 1996. A similar trend took place in the other Eastern<br />

European countries, which Inglehart and Baker (2000)<br />

have interpreted as a reaction to complex economic,<br />

social and political changes that took place after the<br />

fall of the Iron Curtain and the independence of those<br />

countries in the early 1990s. In 1999, Estonia’s position<br />

on the values dimension stressing self-expression (as<br />

opposed to stressing survival) was practically the same<br />

as three years earlier.<br />

What might Estonia’s position be on the cultural<br />

map of the world in 2011? An exact answer to this<br />

Estonian Human Development Report 2012/2013<br />

51

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