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perceive themselves as worse off than statistical data<br />

indicates (e.g. the state of their health, or the conformity<br />

of their pay to their qualifications). This could be<br />

a reflection of a broader trend, whereby the people in<br />

wealthier countries tend to rate their own countries<br />

as above average, while those in poorer countries tend<br />

to underrate their countries (Dehley, Kohler, 2008).<br />

In order to improve the situation, we must figure out<br />

how to empower the people of Estonia, so that they<br />

feel valuable and influential.<br />

Thus, the roots of Estonian quality of life paradoxes<br />

may be in the opportunity to compare themselves<br />

to other countries. What is our reference group<br />

or standard? The popular position is that we do not<br />

want to be an Eastern European, but rather a Nordic<br />

country. Yet, the analyses in this chapter indicate<br />

something different. Based on the quality of life indicators,<br />

Estonia is similar to countries to which we<br />

seldom compare ourselves – Slovakia, Poland, Brazil,<br />

Chile, New Zealand and the Republic of Korea. The<br />

Estonians’ low level of wealth brings us closer to Eastern<br />

Europe, while almost none of our indicators are<br />

similar to the Nordic countries. As a whole, Estonian<br />

welfare and quality of life appear to be distinctive, and<br />

they have no models or analogues. Therefore, the metaphor<br />

of the “lonely skier” that was suggested at the<br />

beginning of the chapter turns out be more applicable<br />

than might have seemed at first. Robert Putnam (2000)<br />

made America’s civil society famous by comparing it to<br />

a lonely bowler, Estonia today has the chance to show<br />

that by being alone on the ski trail it still can develop<br />

a modern society with a sustainable quality of life.<br />

References<br />

1. Abbot, P., Wallace, C. (2012). “Rising Economic Prosperity and<br />

Social Quality: The Case of New Member States of the European<br />

Union,” Social Indicators Research. Springer Link http://link.<br />

springer.com/article/10.1007%2Fs11205-012-9992-0 (viewed<br />

14.02.2013).<br />

2. Dehley, Kohler (2008). “Where We Stand in Europe: Citizen<br />

Perceptions of European Country Rankings and their Influence<br />

on Subjective Well-Being,” (2008). Handbook of Quality of Life<br />

in the Enlarged European Union, Eds. Alber, J., Fahey, T., Saraceno,<br />

C. London: Routledge, 385–404.<br />

3. OECD (2011) How’s Life?: Measuring Well-Being, Paris: OECD<br />

Publishing.<br />

4. Putnam, R. (2000) Bowling Alone: The Collapse and Revival of<br />

American Community. New York: Simon & Schuster.<br />

Estonian Human Development Report 2012/2013<br />

147

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