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3.3<br />

Subjective well-being<br />

Mati Heidmets<br />

Besides the external and easy-to-measure indicators<br />

(life span, income, education level, etc.), researchers of<br />

development have started to focus on people’s subjective<br />

worlds, their attitudes towards themselves and their surroundings.<br />

It is true that the growth of wealth, or the<br />

reduction of inequality, acquire a sense and a meaning<br />

only when they are reflected in the feelings of those who<br />

acquire the wealth, or experience the (in)equality -- and<br />

this shapes their attitudes to the events. A rich, smart, but<br />

unhappy, person is definitely a more problematic member<br />

of society than one who has not acquired a higher<br />

education, whose wallet is thin, but who is still happy<br />

and enjoys life just like it is. People’s attitudes toward<br />

themselves and their lives have started to be characterised,<br />

using the concept of subjective well-being. According<br />

to Robert Putnam, this should be the most important<br />

variable in social sciences: “... the ultimate ‘dependent<br />

variable’ in social science should be human well-being,<br />

and in particular, well-being as defined by the individual<br />

him- or herself, or ‘subjective well-being.’” (Helliwell, Putnam,<br />

2004, 1435).<br />

According to the definition offer by the most<br />

famous researcher in this field, University of Illinois<br />

professor Edward Diener, “... subjective well-being consists<br />

of emotional and cognitive components. Emotional<br />

well-being is reflected in frequent experiences of pleasant<br />

emotions and infrequent experiences of unpleasant<br />

emotions. The cognitive component of subjective<br />

well-being refers to a global evaluation of one’s life, often<br />

assessed as life satisfaction.” (Toy, Diener, 2008). When<br />

speaking about subjective well-being, we are speaking<br />

about the satisfaction that a person feels regarding his<br />

or her own life, as well as the proportion of positive<br />

emotions the person has about everyday life. The latter<br />

can be defined as happiness.<br />

The European Foundation for the Improvement<br />

of Living and Working Conditions (Eurofound), which<br />

functions as a European Union agency differentiates<br />

the Europeans’ quality of life into life satisfaction, on<br />

the one hand, and happiness, on the other, and also<br />

attempts to measure them both: “... life satisfaction<br />

measures how people evaluate their life as a whole after<br />

taking all life circumstances into consideration – in a<br />

way it can be viewed as a person’s measure of their<br />

success in life. Happiness is a state of mind, incorporating<br />

both the existence of positive emotions and the<br />

absence of negative emotions. … Life experiences and<br />

objective circumstances, particularly negative experiences,<br />

such as unemployment, deprivation, illness and<br />

family breakdown can all have a significant impact on<br />

life satisfaction, while happiness is also influenced by<br />

an existing predisposition through personality. (Eurofound,<br />

2012, 18).<br />

In the research on subjective well-being (SWB),<br />

of these two viewpoints, discretionary-based life<br />

satisfaction is used more than emotion-based<br />

happiness, and this is also true of sociology, psychology<br />

and development studies. Together with<br />

general satisfaction, various aspects of satisfaction<br />

are now also measured – job satisfaction, housing<br />

satisfaction, marriage/marital satisfaction,<br />

and consumer/client satisfaction (Spector, 1997).<br />

Studies indicate that people who are satisfied with<br />

life, and have a positive attitude, are more constructive,<br />

more interested in social affairs and more loyal to<br />

the authorities. Constant dissatisfaction, on the other<br />

hand, results in conflict, opposition and ignorance.<br />

Both researchers and the public had stuck positive<br />

labels on satisfaction – a satisfied citizen, worker, client,<br />

and voter is better than an unsatisfied one. Actions<br />

and objectives that help to increase satisfaction are<br />

welcomed. Based thereon, shifts in life satisfaction, as<br />

well as subjective well-being as a whole, have become<br />

an important yardstick, which helps to assess societal<br />

changes. If SWB increases, we are on the right path; if<br />

it decreases, things are going wrong.<br />

In the international debates related to development,<br />

people’s assessments and subjective preferences are gaining<br />

importance. The OECD motto is: “Better policies for<br />

better lives.” The UK Office for National Statistics has<br />

started to measure national well-being. Bhutan has even<br />

established the promotion of Gross National Happiness as<br />

a national objective. In 2011, with its Resolution 65/309,<br />

the UN also issued a corresponding challenge to its<br />

Member States to work out additional measures, based<br />

on which the spread of well-being and happiness could<br />

be assessed, and to plan national policies based thereon.<br />

(The Happy ...2012, 5).<br />

3.3.1<br />

Measures of subjective well-being<br />

The reliable measuring of subjective well-being, and<br />

the comparison of the nations-states based thereon, is<br />

a complicated undertaking, since individual particularities<br />

and the broader cultural context come into play<br />

(Diener, 2009). The uniform yardsticks, for this field,<br />

are still developing, and in addition to satisfaction and<br />

happiness, which were already mentioned, several other<br />

viewpoints are used for subjective assessment – people’s<br />

assessment of the “goodness” of their lives is examined,<br />

along with optimism about the future, the sense of<br />

security, etc. As a rule, well-being is not treated as a<br />

black-and-white construction (satisfied or not satisfied,<br />

happy or unhappy), but as a multifaceted attitude toward<br />

oneself and one’s surroundings.<br />

122<br />

Estonian Human Development Report 2012/2013

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