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Estonian Human Development Report

Estonian Human Development Report - Eesti Koostöö Kogu

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lack the experience of expressing themselves online, while<br />

active bloggers and young people making their opinions<br />

public in forums (see also subchapter 5.4) regrettably<br />

exhibit a low level of general interest in politics.<br />

Estonia’s civic culture and grassroots initiatives have<br />

also been exploring options for using the Internet to accomplish<br />

their objectives. Several different campaigns have<br />

been organized recently both offline and online, indicating<br />

an increase in the significance of the third sector and civic<br />

involvement. For example, signatures have been collected<br />

both in support of and against the construction of a monument<br />

in memory of the <strong>Estonian</strong> War of Independence, the<br />

garbage cleaning campaign Teeme ära has been organized<br />

as a civic initiative, and the unity and feeling of solidarity of<br />

the nation were also reinforced by Märkamisaeg, an event<br />

celebrating the anniversary of the <strong>Estonian</strong> night song festivals.<br />

Some of these initiatives were conceived online, while<br />

in the case of others, information and communication technologies<br />

were widely used to guarantee their success. This<br />

indicates that the spheres of Internet use and civic initiative<br />

are increasingly closely connected in Estonia. Yet it is<br />

important to distinguish the manifestations of spontaneous<br />

democracy from institutional participatory democracy.<br />

There have been some developments in the latter category,<br />

References<br />

1. Bellamy, C. and Taylor, J. A. (1998). Governing in the Information<br />

Age. Buckingham: Open University Press.<br />

2. Emor (2008) Eestis on 6–74-aastasi internetikasutajaid 806<br />

000.[http://www.emor.ee/arhiiv.html?id=1951]<br />

3. Eurostat (2008) Information Society statistics.<br />

Data tables. [http://epp.eurostat.ec.europa.eu/port<br />

a l / p a g e ? _ p a g e i d =19 9 6 , 4 532 373 4 & _ d a d = p o r t a l & _<br />

s c h e m a = P O R T A L & s c r e e n = w e l c o m e r e f & o p e n = /<br />

&product=EU_MASTER_information_society&depth=2]<br />

4. ITU (2007a) Digital Opportunity Index [http://www.itu.int/<br />

ITU-D/ict/doi/index.html]<br />

5. ITU (2007b) World Information Society <strong>Report</strong>: Beyond WSIS.<br />

[http://www.itu.int/osg/spu/publications/worldinformationsociety/2007/WISR07_full-free.pdf]<br />

6. Praust, V. (1998) Infoühiskond ja selle teetähised. [http://www.<br />

riso.ee/et/pub/1998it/12.htm]<br />

however. One example is the Internet environment Osale.ee<br />

launched by the State Chancellery, which is a development<br />

based on the model of the TOM participation portal and<br />

features a rather lively discussion under the topic “Universal<br />

rights in the e-state” (National Audit Office 2008) created<br />

by the National Audit Office.<br />

A new step towards Estonia becoming an e-society is<br />

the e-State Charter. Universal Rights in the e-State – a document<br />

prepared on the basis of the comments collected from<br />

the thread started and named by the National Audit Office.<br />

Proceeding from different laws, this charter explains in<br />

simple terms the rights of an individual in relation to the<br />

opportunities offered by the Internet both for the provision<br />

of public services and the involvement of citizens.<br />

In addition to regulating the electronic transaction of<br />

affairs and services, it would be important to increase the<br />

amount of attention devoted to the quality of information<br />

issued by various public institutions. The all-in-one model of<br />

service provision currently represented by the portal eesti.ee<br />

is a sensible approach. It is important for this multi-purpose<br />

portal to provide citizens with clearly worded information<br />

presented in a short format on the activities and roles of various<br />

public institutions, allowing them to better understand<br />

the state as a whole, shape their opinions, and make choices.<br />

7. Pruulmann-Vengerfeldt, P., Vihalemm, P., Viia, A. (2007) Digital<br />

Opportunities as a <strong>Development</strong> Factor. Heidmets, M. (ed.).<br />

<strong>Human</strong> <strong>Development</strong> <strong>Report</strong> 2006 (95–105). Tallinn: Public<br />

Understanding Foundation.<br />

8. Ridell, S. (2002) The Web as a Space for Local Agency. Communications,<br />

27(2), 147–169.<br />

9. National Audit Office (2008) Universal Rights in the e-State. e-<br />

State Charter. [http://www.riigikontroll.ee/]<br />

10. Riso (2008) Interneti kasutamise sagedus 2001-2008. [http://www.riso.<br />

ee/et/files/eSeire_2008_I_Interneti_kasutamise%20sagedus.pdf]<br />

11. World Economic Forum (2008a) The Global Competitiveness<br />

<strong>Report</strong> 2008-2009. [http://www.weforum.org/en/initiatives/<br />

gcp/Global%20Competitiveness%20<strong>Report</strong>/index.htm]<br />

12. World Economic Forum (2008b) The Global Information Technology<br />

<strong>Report</strong> 2007-2008. [http://www.weforum.org/en/initiatives/gcp/<br />

Global%20Information%20Technology%20<strong>Report</strong>/index.htm]<br />

5.4. Children and young people in the<br />

consumer and information society<br />

The opportunities and risks of the consumer<br />

and information society for children and<br />

young people<br />

A generalized and somewhat simplified set of opinions<br />

by researchers on the effects of the consumer society and<br />

information society on children can be placed on an axis<br />

where critics and child protectionists are located at one<br />

end and optimists at the other. The former tend to construct<br />

the meaning of childhood through the keywords of<br />

innocence and vulnerability, claiming that children need<br />

special protection from the onslaught of the consumer and<br />

information society. Optimists, on the other hand, believe<br />

that children develop a “natural competence” in using the<br />

opportunities provided by the surrounding information<br />

and consumer society, thus forming a sufficiently capable<br />

and active target group both as the audience for and consumers<br />

of media (cf. Buckingham 2000). The first opinion<br />

dominates the public discourse (including most of the<br />

media and academia), while the other is popular in marketing<br />

circles and certain media outlets.<br />

Due to this, the opportunities and risks involved with the<br />

media use of children and youth have become one of the central<br />

research topics in the new media environment. The line<br />

between opportunities and risks is occasionally blurry and<br />

depends on one’s point of view and values. While children<br />

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