Assessment of Cooperatives in the Poultry Industry - 2013.pdf - Seda

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Research Report: Addressing the Needs, Opportunities and Challenges of Cooperatives and Collectively Owned Enterprises in the Poultry and Related Industries 4. Assessment of Cooperatives in the Poultry Industry The purpose of this section is to present the results of investigation into cooperatives in the poultry industry and provide analysis of the findings. This analysis will tie in results from the various stakeholder engagements in order to provide well-rounded research spanning the value chain. The below assessment of cooperatives and collectively owned enterprises in the poultry industry presents the results of two sets of investigation. The first set of research was in the form of a survey of cooperatives. The second set of results has been obtained through interviews of larger roleplayers along the value chain and includes producers, retailers and chicken fast food chains. The survey of cooperatives was conducted in order to gain a greater understanding of the needs, opportunities and challenges faced by these cooperatives. These surveys also provided insight into the specific forms of support cooperatives have received and how this support assisted their businesses. The survey is comprehensive in providing a picture of how cooperatives view their own situation, opportunities and challenges. The interviews conducted with other stakeholders along the value chain and with the Developing Poultry Farmers Organisation (DPFO) provide different perspectives and additional insight into the role of cooperatives and collectively owned enterprises in the industry. This section also discusses the results of interviews conducted with retailers, restaurants and large producers; all three of which play a significant role in the poultry value chain. Interviews with retailers illustrate the barriers to entry in obtaining large contracts and highlight where opportunities may lie for engagement with these potential customers. Responses provided by chicken fast food chains similarly identify the challenges; and interviews with large producers identify support provided, potential areas for collaboration as well as challenges faced in this collaboration. The key findings of these interviews are presented below, together with insight into the challenges and opportunities for cooperatives and collectively owned enterprises in working with these significant stakeholders. 4.1. Cooperative Analysis This sub-section describes the results obtained through surveys of cooperatives conducted within the poultry value chain and highlights the opportunities and challenges which stem from these results. The analysis is further supplemented by information obtained from secondary research sources pertaining to the characteristics of and challenges faced by cooperatives in general, as well as to the poultry industry in particular. 35 | P a g e U r b a n - E c o n : D e v e l o p m e n t E c o n o m i s t s
Research Report: Addressing the Needs, Opportunities and Challenges of Cooperatives and Collectively Owned Enterprises in the Poultry and Related Industries 4.1.1. Survey Methodology The cooperative survey was conducted telephonically and used to interview cooperatives nationwide. In order to conduct the survey, a database of cooperatives was compiled. The database was created from three separate cooperative databases provided by: SEDA the Dti Cooperative Incentive Scheme (CIS) survey an abattoir in KZN After narrowing down the list to include only cooperatives that operate along the poultry value chain, a total of 72 cooperatives were identified. A sample of 28 operational cooperatives were surveyed. This represents a survey participation rate of 39%. Attempts were made to survey all 72 of the cooperatives. However, many of the poultry cooperatives were either no longer operational or were not contactable. This resulted in a survey sample of 28 operational cooperatives. This represents a survey participation rate of 39%. The 28 cooperatives identified were surveyed telephonically in either English or in their home language, where necessary. The questionnaire utilised in the survey is provided in Annexure A. In addition to the above surveys, a further 12 non-operational cooperatives were telephonically interviewed regarding the reasons for the failure/closure of their cooperative. Thus, a total of 40 cooperatives were interviewed. The survey results below include only the results of the operational cooperative. A separate section (see Section 4.2.3 below) is dedicated to highlighting the key issues emphasised by nonoperational cooperatives. An additional seven non-operational cooperatives were interviewed 4.1.2. Survey Results This sub-section provides a summary of the responses to the cooperative survey and includes information such as membership, financial concerns, suppliers, customers, support and challenges. From these results, conclusions are drawn on the key challenges and opportunities for cooperatives working in the poultry industry. The data presented below is compiled from the responses of the 28 operational cooperatives surveyed and does not include data from the 12 non-operational cooperatives interviewed. 36 | P a g e U r b a n - E c o n : D e v e l o p m e n t E c o n o m i s t s
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