Assessment of Cooperatives in the Poultry Industry - 2013.pdf - Seda

2013
Research Report: Addressing the Needs, Opportunities and Challenges of Cooperatives
and Collectively Owned Enterprises in the Poultry and Related Industries
1.4. Approach
The methodology followed in undertaking the research study initially takes an academic research
approach, aimed at providing a general overview and theoretical understanding of the poultry
industry in South Africa. The research approach focuses on integrating stakeholder consultations
with a policy overview in order to identify the areas of specific demand or opportunity for the
provision of products and services for cooperatives in the South African market as well as to provide
guidelines for SEDA to support cooperatives in the industry.
After the project inception was completed and the goals, objectives and outcomes of the study were
determined, a literature review was conducted. The literature review included legislation relating to
the poultry and cooperative industry. Apart from the legislation the literature review also focuses on
the national and provincial policies as well as support structure in the industry. The support
structures were identified to formulate guidelines for SEDA to assist in the development of poultry
cooperatives.
As part of the desktop research the project team also developed a poultry value chain. The purpose
of the value chain was to identify the core function as well as forward and backward linkages in the
sector. By analysing the value chain it becomes possible to identify support functions where
cooperatives could be included as part of the value chain through inclusive business.
After the desktop research, stakeholders who need to be consulted were identified. These
consultations were undertaken after the desktop research, allowing the project team to fully
understand the poultry industry in South Africa. The consultations were conducted across South
Africa to ensure that a representative sample were interviews. The purpose of the consultations was
to obtain information from cooperatives that operates in the industry. The information was used as
basis for the identification of opportunities for cooperatives in the sector.
The final section of the report, after the primary information was analysed, was to provide
guidelines for SEDA to support cooperatives in the South Africa poultry industry. The study was used
as a research report to identify a strategy to uplift cooperative in South Africa to become
competitive in the market.
1.5. Report Outline
The question of how SEDA is able to better assist cooperatives in the poultry industry is addressed in
this report.
The report consists of six chapters; a description of the content and purpose of each chapter has
been summarised in Table 1.1 below.
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