Assessment of Cooperatives in the Poultry Industry - 2013.pdf - Seda

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2013 Research Report: Addressing the Needs, Opportunities and Challenges of Cooperatives and Collectively Owned Enterprises in the Poultry and Related Industries 1.2.2. Study Objectives The study objectives, as set out in the terms of reference and reiterated during discussion with representatives from SEDA, are defined as follows: Identify areas of specific demand or opportunity for provision of products and services by local cooperatives and collectively owned enterprises in this sector Identify challenges or barriers faced by cooperatives and critical factors to operate successfully in the industry Identify key sector segments and value-chains and analyse key developments in such segments Identify products and services that SEDA could provide to cooperatives and collectively owned enterprises to enable growth in this industry 1.3. Study Area The Coops & CPPP Programme is tasked with promoting nationwide development. It is therefore understood that the study area for this particular study is South Africa as indicated in Figure 1-1. For the purpose of conducting interviews, Urban-Econ has made use of its provincial satellite offices situated in various provinces across South Africa. It is imperative to take cognisance of the fact that South Africa is an open economy. There are linkages between the province, neighbouring countries and global markets that need to be taken into consideration throughout the study. Figure 1-1: Map of Study Area (South Africa) The project team will thus be sensitive to the fact that the cooperative will function in a global market that is not bound by province or national borders. The global economy will have an impact on the local poultry production and services. The following sub-section focus on the approach that Urban-Econ followed in order to conduct the research report. 3 | P a g e U r b a n - E c o n : D e v e l o p m e n t E c o n o m i s t s
2013 Research Report: Addressing the Needs, Opportunities and Challenges of Cooperatives and Collectively Owned Enterprises in the Poultry and Related Industries 1.4. Approach The methodology followed in undertaking the research study initially takes an academic research approach, aimed at providing a general overview and theoretical understanding of the poultry industry in South Africa. The research approach focuses on integrating stakeholder consultations with a policy overview in order to identify the areas of specific demand or opportunity for the provision of products and services for cooperatives in the South African market as well as to provide guidelines for SEDA to support cooperatives in the industry. After the project inception was completed and the goals, objectives and outcomes of the study were determined, a literature review was conducted. The literature review included legislation relating to the poultry and cooperative industry. Apart from the legislation the literature review also focuses on the national and provincial policies as well as support structure in the industry. The support structures were identified to formulate guidelines for SEDA to assist in the development of poultry cooperatives. As part of the desktop research the project team also developed a poultry value chain. The purpose of the value chain was to identify the core function as well as forward and backward linkages in the sector. By analysing the value chain it becomes possible to identify support functions where cooperatives could be included as part of the value chain through inclusive business. After the desktop research, stakeholders who need to be consulted were identified. These consultations were undertaken after the desktop research, allowing the project team to fully understand the poultry industry in South Africa. The consultations were conducted across South Africa to ensure that a representative sample were interviews. The purpose of the consultations was to obtain information from cooperatives that operates in the industry. The information was used as basis for the identification of opportunities for cooperatives in the sector. The final section of the report, after the primary information was analysed, was to provide guidelines for SEDA to support cooperatives in the South Africa poultry industry. The study was used as a research report to identify a strategy to uplift cooperative in South Africa to become competitive in the market. 1.5. Report Outline The question of how SEDA is able to better assist cooperatives in the poultry industry is addressed in this report. The report consists of six chapters; a description of the content and purpose of each chapter has been summarised in Table 1.1 below. 4 | P a g e U r b a n - E c o n : D e v e l o p m e n t E c o n o m i s t s
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