physicochemical

Research Note
J.Res. ANGRAU 39(1&2)74-78, 2011
ENTERPRISES TAKEN UP BY THE WOMEN ENTREPRENEURS IN RANGA
REDDY, CHITOOR AND GUNTUR DISTRICT OF ANDHRA PRADESH
G.PADMINI DEVI, P. RAMESHKUMAR REDDY AND CH. VENUGOPAL REDDY
Department of Agricultural Extension, Acharya N.G. Ranga Agricultural University
Rajendranagar, Hyderabad-500 030
A study on planning, production and
marketing dimensions in women led enterprises in
Andhra Pradesh was made in three districts of A.P.
namely, Ranga Reddy, Guntur and Chitoor. The
entrepreneurs were selected based on PPs sample
of sixty nine (69) from Ranga Reddy, forty four (44)
from Guntur and thirty seven (37) from Chitoor. Thus
a total of 150 entrepreneurs were selected for the
study. An open ended schedule was developed to
know the different enterprises taken up by the women
entrepreneurs.
Then, frequencies and percentages of each
enterprise were calculated. The enterprises were
categorized into thirteen types (Table 1).
Majority (22.67%) of the women entrepreneurs
undertook food enterprise like swagruha foods,
sauces, extruded products, sweet shops, canteens
etc., as the field is very familiar to them, hence they
have more confidence in running the enterprise and
it has high market potential. All these factors
contributed for it to be highly choosen enterprise by
women entrepreneurs. Apparel enterprises namely;
garment making, tailoring, muggam work, patch work,
boutiques etc., was selected as second best (21.33
%) by the women entrepreneurs. The reason might
be that the entrepreneurs considered apparel as most
prosperous enterprise always with a scope of
development and more demands during festive and
marriage seasons.
The other enterprises preferred were agarbatti
making (10.00 %), beauty parlour (10.00%), paper
plate making (7.33 %), paper bag making (6.67%),
paper cup making (5.33 %), phenyl making (4.67 %),
cloth bag making (3.33%), leather bag making
(3.33%), and plaster of paris doll making (3.33%).
Footwear production (1.33%) and printing press
(0.67%) enterprises were selected by less number
of entrepreneurs. This might be due to the reason
that foot wear enterprise had more competitors in
the market, whereas printing press needs high
investment and more skill.
The reasons perceived by the women
entrepreneurs for selecting the enterprises were
categorized as individual, family and enterprise
related. Among food entrepreneurs, majority (88.24%)
of them selected the enterprise to gain recognition,
importance and social status and other important
factors include, by interest and success of other
women entrepreneurs. The important family related
reasons include financial stability to children and
supplementation of family income. High market
demand and proximity to market were the important
enterprise related reasons.
Self interest, zeal to exploit innate talents
and potentials in the profession, supplementation of
family income, need to ensure financial stability to
children and high market demand of the product were
the factors that motivated women towards apparel
enterprise .
The agarbatti making entrepreneurs
perceived ample leisure time and to do something
creative as major individual related reasons.
Supplementing family income and poor financial
conditions of the family were the important family
related reasons. Possession of needed skill and high
market demand of the product were the most
favourable enterprise based factors.
The same factors that favored women to
adopt agarbathi making were also found to be equally
important with beauty parlour enterprise.
Self interest, success of other women
entrepreneurs and to gain recognition were the most
favoured individual related reasons. Supplementation
of family income and ensuring financial stability to
children were the important family related reasons to
select paper plate, paper bag and paper cup making
entrepreneurs. Eco-friendly nature of the product and
uniqueness were the major enterprise related reasons
were motivating factors for paper bag and paper cup
entrepreneurs.
74