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The Journal of Research ANGRAU

Contents of 41(1) 2013 - acharya ng ranga agricultural university

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PROFILE CHARACTERISTICS OF SUGARCANE FARMERS<br />

commercial crop, training on different technologies<br />

will help the farmers in taking up the farm operations<br />

in more viable and economical ways. On the other<br />

side lack <strong>of</strong> awareness on the importance <strong>of</strong> training<br />

and also non availability <strong>of</strong> time to attend the training<br />

programmers might have contributed for the above<br />

trend. It is in conformity with Reddy (1997) and Roy<br />

(2005).<br />

Social participation<br />

From Table 4.7 and Fig 4.7 it could be seen<br />

that majority <strong>of</strong> the respondents were having medium<br />

social participation (67.50%) followed by high<br />

(20.83%) and low (11.67%) levels <strong>of</strong> social<br />

participation. <strong>The</strong> probable reason for the above trend<br />

might be that, being a member <strong>of</strong> society everybody<br />

needs to work together co operatively to achieve<br />

higher returns. As sugarcane is one <strong>of</strong> the major<br />

commercial crops involve year round investment right<br />

from land preparation, selection <strong>of</strong> setts to the final<br />

transportation <strong>of</strong> sugarcane to the factories. <strong>The</strong> need<br />

<strong>of</strong> being a member or <strong>of</strong>fice bearer in such societies<br />

which directly involve in farming operations <strong>of</strong><br />

sugarcane is essential for taking up appropriate and<br />

timely operations in farm production. It is in<br />

conformity with Reddy (1997).<br />

Mass media exposure<br />

Majority <strong>of</strong> the respondents were having<br />

medium mass media exposure (69.17%) followed by<br />

high (20.00%) and low(10.83%) levels <strong>of</strong> mass media<br />

exposure. <strong>The</strong> probable reason for this trend might<br />

be due to the fact that, as majority <strong>of</strong> sugarcane<br />

farmers are young and middle aged and ninety five<br />

per cent <strong>of</strong> sugarcane farmers were educated had<br />

inclination towards better utilization <strong>of</strong> different mass<br />

media such as radio, T.V, news papers so as to take<br />

up modern technologies in sugarcane production. <strong>The</strong><br />

farmers with illiteracy and higher age might not be<br />

utilizing the mass media because <strong>of</strong> their personal<br />

and psychological limitations. It is in conformity with<br />

Reddy (1997) and Sangeetha (2004).<br />

Scientific Orientation<br />

More than half (61.66%) <strong>of</strong> the respondents<br />

had medium scientific orientation followed by high<br />

(20.00%) and low (18.33%) <strong>of</strong> scientific orientation.<br />

<strong>The</strong> probable reason might be that there were ample<br />

number <strong>of</strong> technologies developed by the scientists<br />

and disseminated among the farming community<br />

leading to successful adoption <strong>of</strong> those technologies.<br />

This might be because <strong>of</strong> higher scientific orientation<br />

among the sugarcane farmers to adopt those<br />

technologies as per the recommendations <strong>of</strong> the<br />

scientists for better returns. <strong>The</strong> education level,<br />

extension contact and mass media exposure directly<br />

contributes for the scientific orientation among the<br />

sugarcane farmers. Less scientific orientation for few<br />

farmers might be due to complexity <strong>of</strong> the<br />

technologies and illiteracy <strong>of</strong> the farming community.<br />

It is in conformity with Reddy (1997).<br />

Management Orientation<br />

Perusal <strong>of</strong> the Table 1 reveals that majority<br />

(71.67%) <strong>of</strong> sugarcane farmers had medium<br />

Management Orientation followed by high (15.83%)<br />

and low (12.50%) management Orientation. This<br />

might be due to the fact that sugarcane crop requires<br />

better management at each and every stage <strong>of</strong> its<br />

operations to get high net pr<strong>of</strong>it. Year round and timely<br />

decisions are essential to cope up with the<br />

environmental and human resource management.<br />

Morever people might be adopting age old practices<br />

(traditional way) without proper resource<br />

management. It is in conformity with Reddy (1997).<br />

Innovativeness<br />

Findings from Table 1 show that majority<br />

(65.83%) <strong>of</strong> the respondents had medium<br />

innovativeness followed by high (17.50%) and low<br />

(16.67%) levels <strong>of</strong> innovativeness. <strong>The</strong> possible<br />

reason might be that the farmers with higher<br />

education, extension contact and mass media<br />

exposure were able to update their knowledge and<br />

skills time to time and ready to accept the new<br />

technologies in their farming. How ever illiterates and<br />

resource poor farmers might be lacking awareness,<br />

knowledge and risk taking ability to adopt such<br />

technologies. It is in conformity with Hemanth (2002)<br />

and Gangadhar (2009) findings.<br />

<strong>The</strong> results <strong>of</strong> present study indicated that<br />

majority <strong>of</strong> sugarcane farmers are middle and young<br />

aged with required educational qualification and there<br />

is every chance <strong>of</strong> motivating them towards adopting<br />

sugarcane production technologies so as to enhance<br />

sugarcane productivity and also net income. As<br />

104

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