LABELEXPO EUROPE BREAKS RECORDS
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Van Bauwel drew particular attention<br />
to Xeikon’s own X-800 workflow<br />
technology which is able to integrate<br />
personalized data into the digital<br />
printing process.<br />
He also drew attention to a number of<br />
notable case studies of brands using<br />
personalization on their packaging,<br />
such as Heinz, Coca-Cola and hazelnut<br />
chocolate spread brand Nutella, as a<br />
sign of the changing dynamics of the<br />
packaging market.<br />
Weymans added: ‘People have got<br />
an understanding of digital as a way<br />
to complement their flexo and offset<br />
environments, but awareness has also<br />
given brands confidence to experiment<br />
with digital and use it in different ways.<br />
We have seen a few big brands create<br />
packaging in new ways to create a<br />
closer link with customers.<br />
‘To demonstrate this, we have decided<br />
to personalize the carton we printed<br />
using the press at the stand, so to help<br />
printers understand the capabilities<br />
of digital, how simple it can be to<br />
implement and take it further.<br />
‘It is not gigantically complicated,<br />
but very straightforward to implement,<br />
and will produce a fully finished and<br />
personalized carton ready for the final<br />
stages of converting.<br />
‘We illustrated what the Xeikon digital<br />
process can bring to package printing,<br />
and the new opportunities it can create.’<br />
Conventional package printing<br />
On the conventional side, Nuova<br />
Gidue was running a Combat M3 press<br />
fitted with its Digital Flexo system, which<br />
automates the changeover process<br />
on-press.<br />
This system features automated print<br />
pressure, registration and inspection<br />
control to ensure the optimum print<br />
quality is achieved by the press, without<br />
manual input. Instead, the onboard<br />
hardware and software combine to raise<br />
the press to the optimum setting. These<br />
settings can also be stored on the press<br />
and recipes recalled to allow repeat<br />
work to be carried out to the same<br />
specification as previously printed.<br />
Federico D’Annunzio, Nuova Gidue’s<br />
managing director, led the presentation<br />
of this technology, and made clear its<br />
advantages. ‘Replacing the operator’s<br />
eyes and figures with “digital” fingers<br />
and eyes allows you to guarantee<br />
repeatability and quality, while also<br />
achieving a standardized amount of<br />
waste during press setup, always<br />
less than 10m, but waste generated<br />
during job changeovers throughout the<br />
week of Labelexpo demonstrations fell<br />
between 7.6m and 8.4m.<br />
‘This is a very important development<br />
in the next generation of flexographic<br />
printing presses, as it allows printers<br />
and operators to enhance their<br />
efficiency and operability.’<br />
The Print Tutor camera system is<br />
integral to this, as it is able to inspect<br />
JEROEN Van Bauwel, Xeikon's<br />
director for product management<br />
LABELS&LABELING |17<br />
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