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LABELS&LABELING |93
of offering value-added services, and trends in the panel’s respective
local markets.
Environmental concerns and the argument for sustainability
programs were also high on the agenda. Labelexpo managing
director Roger Pellow’s welcome address encouraged converters
to champion compliance and sustainability across the supply chain;
a subject which was reiterated throughout the Summit’s duration
and was also tackled in presentations by Javier Palomares of UPM
Raflatac and Keren Becerra of Mexican converter Lobo Impresores,
as well as being heavily debated on a materials panel discussion that
saw Patricio Yerena of Avery Dennison Mexico and Carlos Alcaraz of
Green Bay Mexico join Palomares and Becerra on stage for a Q&A
session.
A separate technology stream, meanwhile, was dedicated to
opportunities for narrow web converters moving into production of
flexible packaging, with presentations from Hans-Ramón Hoffman of
Gallus and Alfonso Paredes of Sun Chemical.
Day one closed with L&L editor Andy Thomas giving an overview
of interactive labels; a look at intelligent labels and packaging with
Innovia Film’s Marco Estrada Carranza and Filip Weymans of Xeikon
outlining multi-layered security options.
L-R: Fabian Silva of Etiquetas Anro; Jaime Yoshiyama
of Kuresa; Iban Cid of Germark; Fernando Aranguren of
Flexoprint; and Fernando Gabel of Baumgarten
DAY TWO
Day two’s morning sessions assessed the future of technology
within the industry. Ricardo Rodriguez of HP Indigo co-presented a
customer case study with Jose Luis Rangel of Procter & Gamble on
digital print technologies and meeting the rising demand for short
runs. Alexander James from Harper GraphicSolutions shared recent
flexo technology developments in conventional printing; Betty Grande
of Label Traxx discussed the benefits of MIS systems; Juan Da Silva
of AVT gave a presentation on inspection technology; and Francisco
Soto of Rotoflex addressed finishing and converting equipment.
The afternoon’s focus was on strategic packaging design
and opportunities in beverage labeling. Alejandra Pouchot of
BridgerConway
in Argentina
provided
two design-led case studies;
Benjamin Perez of Multi-Color Corporation talked about the interactive
potential of reverse printed labels; and Fidel Anaya of graphic design
company Anaya Profesionales talked about the role of the label in
the beverage industry, focusing on tequila, the company’s area of
expertise.
Roger Pellow, Labelexpo managing director, said: ‘The opportunity
for growth across Latin America is exceptional and this year’s Label
Summit Latin America neatly underlines this as it has been our
biggest and most successful Summit to date. Holding it for the first
time in Guadalajara, which is very much a major manufacturing
hub in Mexico, has undoubtedly been beneficial and attracted new
delegates.’
Label Summit Latin America takes place in Sao Paulo, Brazil, next
C2 Europe_Eng AD_clean179x65.pdf 1 4/15/2011 3:57:12 PM
year, and returns to Mexico in 2014.
L-R: Javier Palomares of UPM Raflatac; Keren Becerra
of Lobo Impresores; Carlos Alcaraz of Green Bay
Mexico; and Patricio Yerena of Avery Dennison Mexico
FABIAN SILVA of Mexican label association Ametiq
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Non-contact and contact web cleaning systems for
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JULY 2012 | L&L