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LABELS&LABELING |91<br />
OVER 700 delegates attended the Label Summit in Guadalajara<br />
Record breaking attendance<br />
at Label Summit Latin America<br />
LABEL SUMMIT LATIN AMERICA attracted a record breaking 729 attendees and 70 exhibitors.<br />
Andy Thomas and James Quirk report<br />
Label Summit Latin America demonstrated the region’s continued<br />
growth with a record breaking 729 attendees and 70 exhibitors.<br />
Held in Guadalajara for the first time, from April 17-18, it was the<br />
fifth Summit to be held in Mexico.<br />
The Summit boasted its highest ever number of exhibitors with<br />
70 suppliers including Arclad, Avery Dennison, Green Bay Mexico,<br />
HP, Industrial Papelera Venus, Max Daetwyler de Mexico, Sun<br />
Chemical Mexico and UPM Raflatac taking part in the table-top<br />
exhibition.<br />
Global markets and the changing role of the label converter<br />
dominated the first morning. Proceedings were opened with a<br />
keynote presentation from Avery Dennison’s Darrell Hughes, who<br />
touched on several key issues facing the global marketplace such<br />
as growing demand for shorter runs and brands actively targeting<br />
emerging market countries and economies. Acoban’s Edgar<br />
Martinez Villarreal discussed the effects of globalization on the<br />
Mexican label industry and urged converters to invest in Mexico’s<br />
infrastructure with new technologies and better quality control.<br />
Fabian Silva from Mexican label association Ametiq addressed<br />
the opportunities and challenges facing converters in the current<br />
economic climate, and encouraged the audience to get involved in<br />
industry associations to help the local market grow.<br />
A converter panel discussion brought together Fabian Silva<br />
of Etiquetas Anro (Mexico); Fernando Aranguren of Flexoprint<br />
(Mexico); Iban Cid of Germark (Spain); Jaime Yoshiyama of Kuresa<br />
(Peru) and Fernando Gabel of Baumgarten (Brazil) to discuss a<br />
variety of topics including label import and export, the importance<br />
DARRYL HUGHES of Avery Dennison<br />
JAVIER PALOMARES of UPM Raflatac<br />
JULY 2012 | L&L