SMART DESIGN

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LABELS&LABELING |73 Smart design CAROL HOUGHTON looks at how smart technology will impact the design of labels and packaging Earlier this year, global supermarket chain Marks & Spencer launched new packaging for its strawberry punnets in the UK, using It’s Fresh! technology to increase shelf life (see L&L issue 1, page 35). This marks a trend to incorporate a wide variety of smart technologies into labels and packaging. ‘It seems all sectors of the industry agree the time to look at the commercial applications for active and intelligent packaging is right,’ comments Eef de Ferrante, director of the recently launched Active and Intelligent Packaging Industry Association, AIPIA. Launched in February, the Dutch-based AIPIA has already signed up over 40 blue chip companies from the food, pharmaceutical and logistics industries to drive technologies out of R&D and into commercial use. Members now include Dow Performance Packaging, DSM, Bayer, Motorola, NXP and Avery Dennison RFID, together with logistic companies such as UPS and retailers Marks & Spencer. The organization aims to bring the entire supply chain together to develop standards, implementation processes and communication platforms which will link production, packaging and logistics to the retailer. de Ferrante says it is important to dispel the ‘myth’ that smart is too expensive. ‘We need to get over it and we will get over it,’ he says, predicting a dramatic change in the industry’s views in the next two to five years. For example, when RFID was introduced a decade ago it was expected to be a major breakthrough at the item level. Whether it was too early or too expensive, it didn’t really take off. However, developments in printed electronics could change the way the industry thinks about this technology, de Ferrante believes. The range of intelligent technologies being developed by AIPIA members JULY 2012 | L&L
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SMART DESIGN How smart technology w
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Visit us at Labelexpo Americas! Hal
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4 | CONTENTS L&L CONTENTS 87 PRINTE
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L&L ISSUE 3 EDITORIAL [+44 (0)208 8
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INBOX|9 INBOX Visit labelsandlabeli
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LABELS&LABELING |11 HOT OFF THE PRE
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The EDGE 850 Bring Label Printing t
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LABELS&LABELING |19 OKI press fits
Page 24 and 25: 22 | L&L separation, thereby suppor
Page 26 and 27: A new approach to profitability. Ep
Page 28 and 29: 26 | L&L And this is at a time when
Page 30 and 31: Maximize computerized Easy set up M
Page 32 and 33: 30 | L&L Making the most of your st
Page 34 and 35: what appears simple is often the mo
Page 36 and 37: 34 | L&L (L-R) Giuseppe Cillario, G
Page 38 and 39: 36 | L&L Visit Xeikon at LabelExpo
Page 40 and 41: 38 | L&L ALL labels are made to str
Page 42 and 43: UNCOVER THE GREATEST TECHNOLOGICAL
Page 44 and 45: 42 | L&L color has changed, not wha
Page 46 and 47: 44 | L&L (L-R) Roger Pellow, MD, la
Page 48 and 49: ROTARY SILK SCREEN PRINTING PLATE F
Page 50 and 51: 48 | L&L refer to as 'HDFX screenin
Page 52 and 53: Perfect fit magenta4.com www.electr
Page 54 and 55: 52 | L&L No slowing in the inkjet p
Page 56 and 57: 54 | L&L DURST'S new Tau 330 digita
Page 58 and 59: The Complete Digital Label System C
Page 60 and 61: 58 | L&L SCREEN Truepress Jet SX SC
Page 62 and 63: 60 | L&L JETvarnish and JETcard pro
Page 64 and 65: 62 | L&L INSTALLATIONS CARTES owner
Page 67 and 68: LABELS&LABELING |65 Drupa THE WORLD
Page 69 and 70: P E O P L E T O P E O P L E The Nil
Page 71 and 72: LABELS&LABELING |69 Ultrajet range,
Page 73: THE GAME HAS CHANGED. HAVE YOU? The
Page 77 and 78: LABELS&LABELING |75 AUTHENTICATING
Page 79 and 80: A B Graphic International Ltd Lanca
Page 83 and 84: LABELS&LABELING |81 EFI launched th
Page 85 and 86: Labels&Labeling |87 Printed electro
Page 87 and 88: SELF-ADHESIVE LABEL STOCK FILMS:
Page 89 and 90: A licence to thrill… Join us on T
Page 91 and 92: 88 Defining Argentine wine LABEL DE
Page 93 and 94: AZ Labels 2 06-07-2011 FINAL_AZ Lab
Page 95 and 96: Stay tuned with LABELEXPO AMERICAS
Page 97 and 98: 94 | L&L realize your ideas ... ...
Page 99 and 100: 96 | L&L LABELS BOLIVIA is equipped
Page 101 and 102: 98 | L&L GUSTAVO ALTERMAN with an e
Page 103 and 104: 100 | L&L Xeikon increases focus on
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Page 107 and 108: This year, Label Expo Americas will
Page 110 and 111: NYSCAN Print Inspection RosUPack Ha
Page 112 and 113: LABELS&LABELING |109 Putting Africa
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Page 116 and 117: packaging iS whAT you MAkE of iT Th
Page 118 and 119: 115 Visit us at www.lablesandlabeli
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The Industry Solution ...from the I
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SMART DESIGN

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