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LEADER |5<br />

LEADER<br />

EARTH SHOCK<br />

95 BOLIVIAN OPERATION<br />

A new partnership enables Argentine converter to take advantage<br />

of a growing market<br />

109 OPENING UP AFRICA<br />

The Tarsus group’s first African Label Summit was a great success<br />

There was a shocking moment at the recent Finat<br />

congress in Athens when Louis Lindenberg,<br />

Unilever’s global packaging sustainability<br />

director, told delegates that no solution exists to<br />

the problem of separating silicone from paper<br />

release liners so they can be recycled.<br />

How is it possible, asked delegates, that our<br />

industry has been unable to get this important<br />

message across to the world’s leading consumer<br />

product brand? In our industry circle we fully<br />

understand that the technical problems of desiliconization<br />

have been solved in Europe, with<br />

schemes offered by C4G and UPM Raflatac’s<br />

recently announced RafCycle program. The latter<br />

is based around UPM’s paper mill in Plattling,<br />

Germany, where the liner is processed into<br />

pulp to be used as raw material for UPM paper<br />

products – a true ‘cradle to cradle’ option which<br />

Unilever would surely welcome.<br />

The fact is that as an industry, we are not good<br />

at publicizing our achievements to the wider<br />

world, despite all the best efforts of organizations<br />

like Finat and TLMI, and now the G9 grouping of<br />

the world’s major label associations.<br />

What is needed is a forum through which we<br />

can communicate directly with the Unilevers<br />

and the P&Gs and let them know about the<br />

sustainability initiatives we are undertaking and<br />

how they can become a part of them.<br />

The biggest problem faced by Europe’s liner<br />

desiliconization plants is the failure of the big<br />

brand owners and their co-packers to collect, sort<br />

and return liner waste, even when our industry is<br />

offering to set up the logistics network. Too many<br />

end users still persist in seeing separation of liner<br />

waste as a cost rather than a sustainable solution<br />

to an issue which could still threaten the future of<br />

this most vibrant of industries.<br />

So after L9, why not L9+? Time to bring the<br />

brands into the labeling circle.<br />

REGULARS<br />

09 Inbox – Latest opinions from L&L’s social network<br />

ANDY THOMAS<br />

GROUP MANAGING EDITOR<br />

athomas@labelsandlabeling.com<br />

10 News – Lifetime Achievement award announced<br />

30 Mergers & Acquisitions – What is holding your<br />

company together<br />

62 Installations – Russian converter installs Cartes laser<br />

die-cutting system<br />

110 New Products – Schobertechnologies launches<br />

Sheetline SL 106<br />

120 Corporate Culture – Recognizing disruptive behaviour<br />

MAY 2012 | L&L

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