SMART DESIGN

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51 PROLABEL owner Ramon Fernandez with the Xeikon 3030 ProLabel chooses Digital NEW TOOLS enable label converters to properly evaluate the place of digital printing in a conventional print operation. Danielle Jerschefske reports ProLabel, located in Miami Gardens, Florida, opened its doors in July 1995. Cuban-born ProLabel owner Ramon Fernandez guided the small business to specialize in quick response label production for the food and beverage, nutraceutical, cosmetics, durable and industrial markets of the region. Initially business grew with flexographic technology using a seven-inch Mark Andy, eventually expanding to a servo-driven Aquaflex ELS machine – and more recently supported by a Xeikon 3030 digital dry toner press. Like many of North America’s label converters, ProLabel has been studying the advance of digital print technology. The ProLabel team attended Labelexpo Americas 2010 to study the various digital technologies, walking the show floor, reviewing the Technology Workshops and quickly eliminating many of the desktop options since the converter’s ‘short runs’ are far longer than what these machines are designed to viably produce. Last year Fernandez solicited the assistance of Karstedt Partners, a digital print consultancy firm that released a digital print Commercialization Assessment Report (CAR) for the narrow web label sector in May 2011 (see L&L’s exclusive report http://www.labelsandlabeling.com/news/features/exclusivefirst-review-of-karstedt-digital-report). The report is unbiased to any single printing technology, digital or analog, and offers an objective view on the value of digital printing in a converters’ own environment. ‘Eventually we decided on a Xeikon 3030 because the company and staff communicated well, and the technology matches with our business model and strategy,’ says Ramon Fernandez. ‘The quality coming off the machine is phenomenal and we liked that we don’t need to pre- treat substrates.’ This is the second time the converter has gone down the digital printing road and Fernandez was determined to make it a success. OPPORTUNITY TO DIVERSIFY The electrophotographic dry toner-based Xeikon 3030 is the entry level digital press within the supplier’s 3000 series for the label and packaging markets. It’s capable of running up to 13 inch material with a 12.7 inch image area at 30ft/ min with up to five colors including an opaque white. ProLabel took on a computer savvy employee from outside the company and trained him to run the machine. Finishing is completed on a Grafisk Machinfabrik DC 330. ProLabel has found its customer base to be highly receptive when given up-to-date details of how digital print technology has progressed in recent years and what it can offer a brand. In some cases clients have opted for digital printing because they preferred the way it looks. Marketers are also finding the cost benefits realized with less inventory, combined with the personalization and on-demand capability to be highly valuable. The Xeikon press also offers ProLabel the opportunity to diversify into cartons to offer a one-stop shop. IVAT Karstedt Partners’ digital print CAR for the narrow web label sector comes with a proprietary spreadsheet called the Investment Value Assessment Tool (iVAT) which provides interactive calculation of a particular digital technology when evaluated with and against conventional operating parameters such as cost, price sensitivity, product mix, equipment and more. This tool allows the converter to formulate multiple ‘what if’ scenarios with their own operating values and volumes to see what impact a digital asset plugged into their business would have. The iVAT comes preloaded with industry averages of the various processes – flexo, offset, gravure – and has the ability to compare across multiple digital technologies. It also has a forecasting tool to allow plug and play adjustment of sales revenues and an ROI action model. Fernandez says, ‘Working with Karstedt Partners and going through the iVat with our own figures was valuable in reinforcing our ideas and assumptions. The spreadsheets gave us accurate data to work from, helping us better understand our business and how digital could best fit – or not. You don’t know what you don’t know.’ ProLabel realigned its workflow with the support of the LabelTraxx MIS, which allows the integration of conventional and digital workflows. With both flexo and digital technology the converter is able to take on any run size and has the opportunity to diversify into the short run carton market as it picks up pace. It has proved to be a wise investment. JULY 2012 | L&L
Page 1 and 2: SMART DESIGN How smart technology w
Page 3 and 4: Visit us at Labelexpo Americas! Hal
Page 6 and 7: 4 | CONTENTS L&L CONTENTS 87 PRINTE
Page 9 and 10: L&L ISSUE 3 EDITORIAL [+44 (0)208 8
Page 11 and 12: INBOX|9 INBOX Visit labelsandlabeli
Page 13 and 14: LABELS&LABELING |11 HOT OFF THE PRE
Page 15 and 16: The EDGE 850 Bring Label Printing t
Page 21: LABELS&LABELING |19 OKI press fits
Page 24 and 25: 22 | L&L separation, thereby suppor
Page 26 and 27: A new approach to profitability. Ep
Page 28 and 29: 26 | L&L And this is at a time when
Page 30 and 31: Maximize computerized Easy set up M
Page 32 and 33: 30 | L&L Making the most of your st
Page 34 and 35: what appears simple is often the mo
Page 36 and 37: 34 | L&L (L-R) Giuseppe Cillario, G
Page 38 and 39: 36 | L&L Visit Xeikon at LabelExpo
Page 40 and 41: 38 | L&L ALL labels are made to str
Page 42 and 43: UNCOVER THE GREATEST TECHNOLOGICAL
Page 44 and 45: 42 | L&L color has changed, not wha
Page 46 and 47: 44 | L&L (L-R) Roger Pellow, MD, la
Page 48 and 49: ROTARY SILK SCREEN PRINTING PLATE F
Page 50 and 51: 48 | L&L refer to as 'HDFX screenin
Page 54 and 55: 52 | L&L No slowing in the inkjet p
Page 56 and 57: 54 | L&L DURST'S new Tau 330 digita
Page 58 and 59: The Complete Digital Label System C
Page 60 and 61: 58 | L&L SCREEN Truepress Jet SX SC
Page 62 and 63: 60 | L&L JETvarnish and JETcard pro
Page 64 and 65: 62 | L&L INSTALLATIONS CARTES owner
Page 67 and 68: LABELS&LABELING |65 Drupa THE WORLD
Page 69 and 70: P E O P L E T O P E O P L E The Nil
Page 71 and 72: LABELS&LABELING |69 Ultrajet range,
Page 73 and 74: THE GAME HAS CHANGED. HAVE YOU? The
Page 75 and 76: LABELS&LABELING |73 Smart design CA
Page 77 and 78: LABELS&LABELING |75 AUTHENTICATING
Page 79 and 80: A B Graphic International Ltd Lanca
Page 83 and 84: LABELS&LABELING |81 EFI launched th
Page 85 and 86: Labels&Labeling |87 Printed electro
Page 87 and 88: SELF-ADHESIVE LABEL STOCK FILMS:
Page 89 and 90: A licence to thrill… Join us on T
Page 91 and 92: 88 Defining Argentine wine LABEL DE
Page 93 and 94: AZ Labels 2 06-07-2011 FINAL_AZ Lab
Page 95 and 96: Stay tuned with LABELEXPO AMERICAS
Page 97 and 98: 94 | L&L realize your ideas ... ...
Page 99 and 100: 96 | L&L LABELS BOLIVIA is equipped
Page 101 and 102: 98 | L&L GUSTAVO ALTERMAN with an e
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100 | L&L Xeikon increases focus on
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4 know how&mutual growth t h e f i
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This year, Label Expo Americas will
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NYSCAN Print Inspection RosUPack Ha
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LABELS&LABELING |109 Putting Africa
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High Quality UV Printing ink for la
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packaging iS whAT you MAkE of iT Th
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115 Visit us at www.lablesandlabeli
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The Industry Solution ...from the I
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SMART DESIGN

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