SMART DESIGN

More documents

Recommendations

Info

UNCOVER THE GREATEST TECHNOLOGICAL ADVANCES OF OUR TIME... Digital technology: Synchronize watches. Your life depends on the latest technology Workflow solutions: Find the best route and lose your tail Eco developments: Meet your informant at the Park and obtain crucial intel Engineered films: Inspect the latest high-tech materials. Combination printing: Use all the right tools to get the job done. On September 11-13 in Chicago a great many label and package printing secrets will finally be revealed. For years, over 400 exhibitors have been developing new technologies in underground laboratories, carefully hidden from prying eyes. Until now. These new machines and materials could completely transform your business and your competitors will do almost anything to get their hands on it.Why let them? Come to Labelexpo Americas 2012 and be the first to see the technology in action. In addition to the hundreds of live demonstrations, we’ll also showcase cutting-edge flexible packaging and folding carton innovations in the Package Printing Zone and compare the latest solutions in the Laser Die-Cutting Workshops. Where else can you see that? A word of caution – this mission is not for the faint-hearted. It requires meticulous planning, a full team and three busy days to complete it. Good luck, remember proceed carefully. You don’t know who could be watching. Pressure sensitive: Apply just the right pressure and sequence to gain entry. Brand security: Are their secrets safe? See if you can crack the code. sTart your mission today at www.labelexpo-americas.com
LABELS&LABELING |41 Hammer looks to G7 future G7 CERTIFICATION FOR THE PACKAGING INDUSTRY is the ticket for a brand’s print buyer to ensure consistency across variables and offers other benefits, writes Danielle Jerschefske Hammer Packaging in Rochester, New York, is one of the first packaging printers in North America to achieve G7 Master Printer Status, a qualification granted by IDEAlliance, a non-profit industry association which disseminates best practice methodologies, specifications and standards for the print industry. When it comes to print consistency across a brand-marketing portfolio, print buyers have traditionally found it difficult to match color across different regions or across different print types and materials. For the packaging industry, G7 represents a radically different approach to this problem. Because Hammer produces printed labels and package decorations for the global beverage, food, horticulture and household products industries, including cut & stack, in-mold, shrink sleeve, roll-fed and pressure sensitive labels, it was eager to reap the benefits found in the G7 methodology. Essentially G7, or Near-Neutral Calibration, defines targets that allow packaging printers to match a proof to a press; a press to a press; one process to another; and across various consumables. The ‘G’ stands for gray as in gray balance or neutrality, and the ‘7’ refers to the seven major process printing colors. G7 uses colorimetry to specify both the color of the media, in white point, and the color of the inks in accordance with ISO 12647-2, which describes gray balance as 50/40/40 CMY. The resulting grayscale and tonal curve is used for calibrating a proofing and/or printing system. G7 utilizes the new ISO 10128 standard to set near-neutral calibration. Rather than changing the tint by diluting color with white or black ink, a grayscale-based system adjusts the tone, where the eye is more sensitive than saturated color. All a G7 certified converter like Hammer has to do is maintain gray balance and tone within this set range. BENEFITS TO BRAND AND CONVERTER Lou Iovoli, Hammer’s VP strategic partnerships and marketing, says, ‘The advantage to the brand owner is that we can provide our press 'condition' to a given designer so they can provide customers with a proof that will match the final print image from our press. In this way our customers will know sooner what a design will look like, rather than having to wait or travel for a press approval.’ Hammer started using the G7 process to control both press and proofing in Fall 2010. Iovoli says, 'With this process we are able to map the wide gamut of colors used in packaging and produce a proof that represents the press condition. This process takes into consideration the various combinations of substrate and inking in either surface or reverse printing. We strive to reduce the uncertainty of the proof matching the printed sample, allowing us to deliver high quality products for our customers.' A second benefit is that the print file no longer needs to be modified or adjusted to print to any of Hammer's presses regardless of the printing process or consumables used. This can mean significant cost savings since one file can be used for everything: cartons, labels, a webpage, POP and flexible packaging. If all the print products have the same gray balance and neutral tonality defined by G7, they will all look remarkably alike to the human eye. Since buyers believe the similarity of the visual appearance across print products is critical, and are gaining a better understanding of the G7 method, many have started to make G7 a buying requirement. Lastly, G7 calibration gives print buyers flexibility in processes and materials used in the packaging industry. It streamlines the coordination between the pre-press house and printer thereby improving speed to market. THE STEPS G7 defines the print condition in two ways – tone reproduction, gray scale – and it describes how to use the principles of digital imaging, spectrophotometry, and computer-to-plate (CtP) technologies to achieve color matches using quality inks and papers. Its Neutral Print Density Curve (NPDC) defines the neutral density of the grayscale curve with a combined CMY curve of 50/40/40 at the middle tone and specifies the tone from highlight to shadow, taking priority over traditional TVI curves. The calibration method calculates corrected RIP values that will force the press to replicate the desired NPDC curve based on the given press conditions. As the NPDC curve approaches the solids then the lines will deviate. Gray process control patches should always be printed on the production runs in order to regularly verify gray balance. It is important to remember that gray balance tells the printer that the JULY 2012 | L&L
Page 1 and 2: SMART DESIGN How smart technology w
Page 3 and 4: Visit us at Labelexpo Americas! Hal
Page 6 and 7: 4 | CONTENTS L&L CONTENTS 87 PRINTE
Page 9 and 10: L&L ISSUE 3 EDITORIAL [+44 (0)208 8
Page 11 and 12: INBOX|9 INBOX Visit labelsandlabeli
Page 13 and 14: LABELS&LABELING |11 HOT OFF THE PRE
Page 15 and 16: The EDGE 850 Bring Label Printing t
Page 21: LABELS&LABELING |19 OKI press fits
Page 24 and 25: 22 | L&L separation, thereby suppor
Page 26 and 27: A new approach to profitability. Ep
Page 28 and 29: 26 | L&L And this is at a time when
Page 30 and 31: Maximize computerized Easy set up M
Page 32 and 33: 30 | L&L Making the most of your st
Page 34 and 35: what appears simple is often the mo
Page 36 and 37: 34 | L&L (L-R) Giuseppe Cillario, G
Page 38 and 39: 36 | L&L Visit Xeikon at LabelExpo
Page 40 and 41: 38 | L&L ALL labels are made to str
Page 44 and 45: 42 | L&L color has changed, not wha
Page 46 and 47: 44 | L&L (L-R) Roger Pellow, MD, la
Page 48 and 49: ROTARY SILK SCREEN PRINTING PLATE F
Page 50 and 51: 48 | L&L refer to as 'HDFX screenin
Page 52 and 53: Perfect fit magenta4.com www.electr
Page 54 and 55: 52 | L&L No slowing in the inkjet p
Page 56 and 57: 54 | L&L DURST'S new Tau 330 digita
Page 58 and 59: The Complete Digital Label System C
Page 60 and 61: 58 | L&L SCREEN Truepress Jet SX SC
Page 62 and 63: 60 | L&L JETvarnish and JETcard pro
Page 64 and 65: 62 | L&L INSTALLATIONS CARTES owner
Page 67 and 68: LABELS&LABELING |65 Drupa THE WORLD
Page 69 and 70: P E O P L E T O P E O P L E The Nil
Page 71 and 72: LABELS&LABELING |69 Ultrajet range,
Page 73 and 74: THE GAME HAS CHANGED. HAVE YOU? The
Page 75 and 76: LABELS&LABELING |73 Smart design CA
Page 77 and 78: LABELS&LABELING |75 AUTHENTICATING
Page 79 and 80: A B Graphic International Ltd Lanca
Page 83 and 84: LABELS&LABELING |81 EFI launched th
Page 85 and 86: Labels&Labeling |87 Printed electro
Page 87 and 88: SELF-ADHESIVE LABEL STOCK FILMS:
Page 89 and 90: A licence to thrill… Join us on T
Page 91 and 92: 88 Defining Argentine wine LABEL DE
Page 93 and 94:
AZ Labels 2 06-07-2011 FINAL_AZ Lab
Page 95 and 96:
Stay tuned with LABELEXPO AMERICAS
Page 97 and 98:
94 | L&L realize your ideas ... ...
Page 99 and 100:
96 | L&L LABELS BOLIVIA is equipped
Page 101 and 102:
98 | L&L GUSTAVO ALTERMAN with an e
Page 103 and 104:
100 | L&L Xeikon increases focus on
Page 105 and 106:
4 know how&mutual growth t h e f i
Page 107 and 108:
This year, Label Expo Americas will
Page 110 and 111:
NYSCAN Print Inspection RosUPack Ha
Page 112 and 113:
LABELS&LABELING |109 Putting Africa
Page 114 and 115:
High Quality UV Printing ink for la
Page 116 and 117:
packaging iS whAT you MAkE of iT Th
Page 118 and 119:
115 Visit us at www.lablesandlabeli
Page 120 and 121:
Page 122 and 123:
Page 125:
The Industry Solution ...from the I
show all

SMART DESIGN

Create successful ePaper yourself

Delete template?

Save as template?