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34 | L&L (L-R) Giuseppe Cillario, Gianmario Cillario, Luciano Cillario, Gian Franco Cillario press is automatic and visually checked for quality using BST’s inspection system just as the presses in Italy do. Currently it is the only press of its kind in North America. Cillario fully intends to increase both PS and offset capability in 2013. He says, 'This strategy gives clients options rather than our business being un-switchable.' One of the main advantages to pressure sensitive labels is the improved efficiency in bottling application. Wet-glue labels must fight for performance, but in some cases can be more cost effective. Much of the organic growth in the business has come from wet-glue opportunities while new business has typically been pressure sensitive. By offering both technologies, Eurostampa NA is able to deliver whatever a client prefers. SERVICE INNOVATION ‘The first two years starting out was tough,’ admits Cillario. ‘To establish a relationship with confidence it took three years to prove that Eurostampa was in fact capable of helping big brands find solutions.’ It was only a matter of time before potential clients realized that service, reliability and credibility are taken seriously within the Eurostampa culture. Cillario says, ‘It's a challenge to be a leader. Quality is a fact. You have to be able to offer service.’ For this reason Eurostampa uses a proprietary system to ensure there are no mixed labels. The repercussions found with applying the incorrect label to a package, particularly bottles of alcohol, can be devastating and put the brand in serious trouble. When servicing such massive businesses with huge volumes of labels, accuracy and security on delivery and on the shelf is imperative for a brand’s equity. If a customer chooses they can include a discrete data matrix code, or QR code, on any Eurostampa printed label, which holds the part number and the job number of the label and brand. All labels are run through a specially LABELS&LABELING engineered Prati conveyer machine equipped with vision systems where the codes are automatically scanned and incorrect labels tossed aside. This highly effective process eliminates any possibility for labels to be mixed. SOCIAL RESPONSIBILITY Cillario explains Eurostampa’s 50 percent growth last year: ‘It’s about the culture; we make sure everyone is engaged. With more machines and continued investment, we need our employees to embrace flexibility and be willing to put in the overtime – and feel good about it and the company. ‘The customer is the core of our business and the mentality of our people both in Europe and the US reflects on our service. Satisfied employees are naturally customer oriented and are willing to pay attention to the little details that make a big difference.’ The company regularly reinvests profits back into the business, making associates feel their importance and experience first-hand that the business is more than just a profit center. For production consistency, general quality and associate comfort, the entire plant is monitored closely for humidity and temperature. The converter recycles what it can and is powered 100 percent by wind, paying extra for this alternative energy sourcing. Any solvents are re-cleaned and used again and again. INTERNALLY GLOBAL Communication is essential. Being linked closely to headquarters in Italy, standardizing and improving quality together has allowed the US operation to produce at the same level as its European operations. The parent plant provides ample support both through modern media and by transferring employees between locations for regular training and knowledge sharing. The plants have a set weekly video conference to promote camaraderie and a sense of unity. Eurostampa NA recently transitioned to use a proprietary ERP system developed by the company’s Italian engineers. The shift has helped to further settle the lines of communication between the two locations. The changeover required seven people from Italy to install the system, staying in the city for a few weeks. Cillario says, ‘Training is extremely valuable.’ Some 400 employees work at the headquarters in Cuneo, Italy, found in the northern region of the country best known for truffles and real Parmigiano cheese, in a 300,000 sq ft facility. It too earned its stripes in the market through wet-glue production, eventually investing in flexographic capability. For consistency and effectiveness the R&D process and investment, and high-level training will remain in Italy, from where resources can be extended to other locations. In February 2011 Eurostampa acquired a Glasgow, Scotland-based converter, further expanding its geographic footprint. Its longer term global outlook includes Brazil, where the company has had a presence since 2004. Already the Italian company has a sales office in India and is planning to have manufacturing capability by 2013. Mexico is viewed as a possible opportunity as well. With the continued investments made in capital equipment and human resources, a double warehouse and a complex, interconnected ERP system, it’s clear that Eurostampa NA is here to stay. The double sided print process capability has already proved to be a successful strategy that brings value to the converter’s decision to enter the competitive US market and gives the geographically spread converter the global edge to service large international beverage brands. THE EUROSTAMPA building in North America
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Page 1 and 2: SMART DESIGN How smart technology w
Page 3 and 4: Visit us at Labelexpo Americas! Hal
Page 6 and 7: 4 | CONTENTS L&L CONTENTS 87 PRINTE
Page 9 and 10: L&L ISSUE 3 EDITORIAL [+44 (0)208 8
Page 11 and 12: INBOX|9 INBOX Visit labelsandlabeli
Page 13 and 14: LABELS&LABELING |11 HOT OFF THE PRE
Page 15 and 16: The EDGE 850 Bring Label Printing t
Page 21: LABELS&LABELING |19 OKI press fits
Page 24 and 25: 22 | L&L separation, thereby suppor
Page 26 and 27: A new approach to profitability. Ep
Page 28 and 29: 26 | L&L And this is at a time when
Page 30 and 31: Maximize computerized Easy set up M
Page 32 and 33: 30 | L&L Making the most of your st
Page 34 and 35: what appears simple is often the mo
Page 38 and 39: 36 | L&L Visit Xeikon at LabelExpo
Page 40 and 41: 38 | L&L ALL labels are made to str
Page 42 and 43: UNCOVER THE GREATEST TECHNOLOGICAL
Page 44 and 45: 42 | L&L color has changed, not wha
Page 46 and 47: 44 | L&L (L-R) Roger Pellow, MD, la
Page 48 and 49: ROTARY SILK SCREEN PRINTING PLATE F
Page 50 and 51: 48 | L&L refer to as 'HDFX screenin
Page 52 and 53: Perfect fit magenta4.com www.electr
Page 54 and 55: 52 | L&L No slowing in the inkjet p
Page 56 and 57: 54 | L&L DURST'S new Tau 330 digita
Page 58 and 59: The Complete Digital Label System C
Page 60 and 61: 58 | L&L SCREEN Truepress Jet SX SC
Page 62 and 63: 60 | L&L JETvarnish and JETcard pro
Page 64 and 65: 62 | L&L INSTALLATIONS CARTES owner
Page 67 and 68: LABELS&LABELING |65 Drupa THE WORLD
Page 69 and 70: P E O P L E T O P E O P L E The Nil
Page 71 and 72: LABELS&LABELING |69 Ultrajet range,
Page 73 and 74: THE GAME HAS CHANGED. HAVE YOU? The
Page 75 and 76: LABELS&LABELING |73 Smart design CA
Page 77 and 78: LABELS&LABELING |75 AUTHENTICATING
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Page 83 and 84: LABELS&LABELING |81 EFI launched th
Page 85 and 86: Labels&Labeling |87 Printed electro
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SELF-ADHESIVE LABEL STOCK FILMS:
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A licence to thrill… Join us on T
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88 Defining Argentine wine LABEL DE
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AZ Labels 2 06-07-2011 FINAL_AZ Lab
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Stay tuned with LABELEXPO AMERICAS
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94 | L&L realize your ideas ... ...
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96 | L&L LABELS BOLIVIA is equipped
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98 | L&L GUSTAVO ALTERMAN with an e
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100 | L&L Xeikon increases focus on
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4 know how&mutual growth t h e f i
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This year, Label Expo Americas will
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NYSCAN Print Inspection RosUPack Ha
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LABELS&LABELING |109 Putting Africa
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High Quality UV Printing ink for la
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packaging iS whAT you MAkE of iT Th
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115 Visit us at www.lablesandlabeli
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The Industry Solution ...from the I
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SMART DESIGN

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