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LABELS&LABELING |11<br />
HOT OFF THE PRESS<br />
A ROUND-UP OF THE LATEST<br />
GLOBAL LABEL STORIES<br />
OSMAR BARBOSA is now general manager<br />
of EFI Business Software, Latin America<br />
THE EXPANSION will enhance the company’s production<br />
capacity to meet the growing demands of the Indian market<br />
AVERY DENNISON EXPANDS<br />
FACILITY IN INDIA<br />
PUNE SITE is said to be one of company’s most advanced<br />
Avery Dennison has completed a<br />
major expansion of its production<br />
facility in Pune, India. The investment<br />
is to enhance capacity in response<br />
to the rapidly growing Indian market<br />
demands for label materials, as retailers<br />
increasingly recognize the importance of<br />
packaging and branding to differentiate<br />
products and drive consumer choices.<br />
The ISO-certified facility produces<br />
technically advanced pressure-sensitive<br />
materials for labeling and packaging<br />
and is said to be one of Avery<br />
Dennison’s most advanced operations.<br />
The expansion, housed in a 100,000<br />
square-foot site adjacent to its current<br />
facility, includes a new state-of-theart,<br />
high-speed materials coating<br />
machine which together with finishing<br />
equipment and coater comprise a full<br />
production line.<br />
‘With this latest expansion, we<br />
continue with the next big chapter in our<br />
development in India,’ said Anil Sharma,<br />
managing director of Avery Dennison<br />
label and packaging materials in India.<br />
‘Our customers across India and South<br />
Asia have been our primary focus since<br />
we first established operations here in<br />
1997. By expanding in Pune, we will<br />
be able to better serve the increasingly<br />
discerning requirements of this<br />
fast-growing market.’<br />
The move further underlines Avery<br />
Dennison’s commitment to India,<br />
bringing the company’s total investment<br />
in the country to approximately 55 million<br />
US dollars. The plant has undergone<br />
three phases of capacity expansion since<br />
the plant opened in 1998. This fourth<br />
expansion puts the facility at 130,000<br />
square feet – four times its original size.<br />
During the opening ceremony,<br />
the company announced two more<br />
developments in India: the establishment<br />
of a new Innovation Center in Pune and a<br />
Knowledge Center in Bangalore.<br />
The Innovation Center will be the third<br />
of its kind for Avery Dennison, which<br />
has existing centers in the US and<br />
China. It will provide dedicated research<br />
and innovation development services<br />
for Indian converters and original<br />
equipment manufacturers, as well as<br />
growth opportunities for India’s pressuresensitive<br />
labeling industry. The Pune<br />
Innovation Center will be operational<br />
by mid-2012 and is expected to grow<br />
significantly in terms of dedicated<br />
resources over the next two years.<br />
EFI ACQUIRES<br />
BRAZIL-BASED METRICS<br />
EFI has acquired privately-held Metrics<br />
Sistemas de Informacao (Metrics), a supplier<br />
of ERP (MIS) systems for the printing and<br />
packaging industries in Latin America.<br />
Financial terms of the transaction were<br />
not disclosed.<br />
‘The addition of Metrics's high-caliber team<br />
and the extensive customer base they have<br />
built in South and Central America combined<br />
with EFI's software portfolio will allow us<br />
to provide a higher value proposition to<br />
customers, along with creating a platform for<br />
EFI to introduce our unique digital eco-system<br />
to the region,’ said Guy Gecht, CEO of EFI.<br />
‘Latin America is a vibrant market with exciting<br />
growth opportunities for the entire EFI portfolio<br />
ranging from our Fiery workflow, to our cloud<br />
and customer-hosted ERP software, all the way<br />
to our industrial inkjet production printers.’<br />
Based in Sao Paulo, Brazil, over the past 14<br />
years Metrics has built a base of more than<br />
250 customers in Brazil and Latin America.<br />
Under the leadership of Osmar Barbosa,<br />
co-founder and CEO of Metrics, it will become<br />
part of EFI's software applications portfolio.<br />
EFI intends to integrate support and operation<br />
of Metrics into the existing Business Software<br />
organization, while continuing to enhance the<br />
product offerings.<br />
‘Metrics is excited to join the world-class<br />
team of EFI employees and become the<br />
centerpiece of EFI's strategic focus and<br />
investment in Latin America,’ said Barbosa,<br />
now general manager of EFI Business<br />
Software, Latin America. ‘Our customers will<br />
now have access to an extensive portfolio of<br />
industry-leading technology, with more options<br />
to grow their businesses, while continuing to<br />
receive the same high-level of support and<br />
attention they are accustomed to.’<br />
JULY 2012 | L&L
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