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NYSCAN<br />
Print Inspection<br />
RosUPack<br />
Hall A, Stand A259<br />
Q&A<br />
(L-R) Julie and Beverly Chavez,<br />
joint presidents at Stixon Labels<br />
ELSCAN<br />
Print Image Monitoring<br />
Stixon Labels<br />
BASED IN NEW MEXICO’S LARGEST CITY, Albuquerque, family-run<br />
Stixon Labels was founded in 1991, when it joined with the company’s<br />
other division, New Mexico Plastics. Its founder began designing<br />
and selling labels in 1995 and later added flexible packaging to the<br />
product line. Roger Pellow interviews joint presidents Beverly Chavez<br />
and Julie Chavez<br />
ELTENS<br />
Web Tension Measurement<br />
and Control<br />
WHAT DO YOU SEE HAPPENING<br />
IN THE INDUSTRY?<br />
Julie: The label industry is still constantly<br />
evolving and changing. It is a very<br />
exciting time as we are seeing lots of new<br />
technology being introduced.<br />
Beverly: Labels will forever grow. The label<br />
is most important part of the package!<br />
WHY DO YOU READ TRADE<br />
MAGAZINES AND ATTEND EVENTS?<br />
Julie: It helps us keep up to speed and<br />
ensures we learn best practice from across<br />
the world.<br />
Beverly: It also allows us to see new<br />
innovations and get stimulated with ideas.<br />
WHY IS IT IMPORTANT TO BE PART<br />
OF A TRADE BODY, SUCH AS TLMI?<br />
Julie: Through TLMI, we have met so<br />
many people who have helped us with<br />
our business. It offers a great networking<br />
opportunity and you get to know people in<br />
a different way.<br />
Beverly: It is not just about meeting<br />
competitors and speaking to them but also<br />
about suppliers. They are open and want<br />
to educate you to help you grow into new<br />
markets.<br />
WHAT ABOUT ATTENDING LABELEXPO?<br />
Julie: Even if you are not buying, going to<br />
Labelexpo enables you to learn where the<br />
industry is headed. The great thing is that<br />
all the information you need is under one<br />
roof. It is also a buyer’s paradise!<br />
Beverly: As well as seeing new products<br />
to help grow into new markets and add<br />
value, we have also learnt about support<br />
services, for example Trinity Graphics.<br />
WHAT IMPACT HAVE ENVIRONMENTAL<br />
PRESSURES HAD ON YOUR BUSINESS?<br />
Julie: The trend to become more<br />
environmentally friendly has not directly<br />
affected us yet but we feel it will do in the<br />
future.<br />
Beverly: It is definitely something we<br />
have to monitor and we are endeavoring<br />
to make our plant ‘greener’ and more<br />
sustainable.<br />
WHAT IS YOUR VIEW ON DIGITAL?<br />
Julie: We haven’t made a decision to<br />
move into digital yet but we are definitely<br />
looking at this and evaluating which way<br />
to go.<br />
Beverly: You bet it’s the future! A big part<br />
of it is consumables and this is a concern<br />
to us. I think the future will be combination<br />
printing.<br />
IF YOU HAD ONE WISH,<br />
WHAT WOULD IT BE?<br />
Both: We’d win the lottery, buy the press<br />
of our dreams, hire George Clooney to run<br />
it and work Tuesday to Thursday from 12<br />
until three. This is our dream!<br />
ELPAD<br />
Graphical Interface<br />
FE 5002<br />
Color line sensor<br />
Erhardt+Leimer GmbH<br />
Albert-Leimer-Platz 1<br />
86391 Stadtbergen, Germany<br />
Telephon ++49 (0)821 24 35-627<br />
Telefax ++49 (0)821 24 35-100<br />
info@erhardt-leimer.com<br />
www.erhardt-leimer.com
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