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Visit labelsandlabeling.com/blog to read<br />
the full entries and leave your comments<br />
ALL EYES ON LATIN AMERICA<br />
There has been a plethora of recent announcements from<br />
leading international suppliers acquiring local companies,<br />
appointing distributors in the region or installing high-tech<br />
equipment. The news is not only coming from the usual<br />
suspects. While press manufacturers such as Nilpeter, Mark<br />
Andy and Gallus have long had strong customer bases in<br />
the area – and HP Indigo has a firm grip on digital press<br />
installations – they are being joined by companies that<br />
have traditionally had a smaller presence in the region, but<br />
who are seeing increasing numbers of installations of their<br />
equipment among converters seeking advanced technology<br />
that would more usually find a home in the more developed<br />
markets of Europe and North America.<br />
James Quirk, Latin America editor, L&L<br />
SUSTAINABLE PROGRESS<br />
On recent travels, I have continued to hear more active<br />
discussions around sustainability in the label industry. It has<br />
been inspiring, fulfilling and pulls the curtain back on what<br />
being greener really means. It’s far more than selecting a<br />
certified paper facestock that costs more and might not<br />
perform as well as virgin material.<br />
Danielle Jerschefske, North America editor, L&L<br />
PACKAGING IS KEY<br />
A particular highlight of the first Label Summit Africa, held in<br />
March in Cape Town, was the high number of brand owners<br />
and designers in attendance. Brand owners and designers<br />
represented 15 percent of visitors, and their presence was<br />
also strongly felt in the event’s conference program. Panel<br />
discussion brought together leading names from the retail<br />
and wine industries – Woolworths, Clicks and Shoprite; and<br />
Cellar, Boer & Brit and Haskell Vineyards. One attendee<br />
identified packaging as ‘the key customer touch point’,<br />
saying that without it ‘all surrounding marketing activity is<br />
wasted’.<br />
Roger Pellow, managing director, Tarsus Labels and<br />
Packaging Group<br />
COLOMBIA TO GET FREE TRADE BOOST<br />
The planned free trade agreement between Colombia and<br />
the United States came into force on May 15 this year. It is a<br />
further boon to a country that has seen a dramatic reversal<br />
in fortune in recent years. L&L recently visited a number of<br />
companies in the Colombian cities of Bogota and Medellin,<br />
and found both industry suppliers and label converters<br />
excited by the opportunities presented by the trade deal.<br />
With increased stability and solid economic growth,<br />
Colombia is one of the region’s current success stories and<br />
the outlook for the label and packaging sectors is positive.<br />
James Quirk, Latin America editor, L&L<br />
VISUALIZING THE<br />
FUTURE OF LABELS<br />
Figures suggest there are 285 million people worldwide<br />
with a visual impairment. With this in mind, a number of<br />
interesting innovations are emerging within the label industry.<br />
Labels are read for primary product information and are also<br />
a key marketing tool in getting consumers to notice and<br />
purchase a particular product. But for those with limited sight<br />
or blindness, how is it possible to access all this? The French<br />
seem to be leading the way in terms of related innovations.<br />
Stratus Packaging has launched a Braille printed QR code<br />
that takes the user to an audio link, allowing them to access<br />
product information. Arman Martirosyan, a student, has<br />
invented a new barcode scanning technology that is linked<br />
to an earpiece, providing similar benefits. Enabling the<br />
blind to shop more independently and access the same<br />
information as those with full vision, the label just became<br />
even more valuable.<br />
Carol Houghton, journalist, L&L<br />
Your Tweets<br />
@packagingdiva RT @DanielleJersche: Consistent<br />
scanning of #QR codes from #print #packaging is key to<br />
consumer engagement http://bit.ly/Hgzt7N<br />
@PackageSPEAK: @packagingdiva – so important also<br />
that QR codes lead to relevant content, not just fluff, on a<br />
mobile-enabled site.<br />
@SustainBrands sponsor @HP develops technology w/<br />
#environment in mind http://bit.ly/L8Pwof @LabelsNLabeling<br />
#sb12con<br />
Modern consumer response relates 2 man 200,000 yrs ago<br />
in Pleistocene Savannah? http://bit.ly/IHuxXu #society<br />
#behavior<br />
RT @daniellejersche: Packaging is key customer touch<br />
point; w/out it all surrounding marketing activity is wasted<br />
http://bit.ly/HpZtMy<br />
Vineyard owned by @Chanel celebrates 350 years! Label<br />
features 1903 painting of château in Bordeaux<br />
http://lockerz.com/s/196459636”<br />
JULY 2012 | L&L
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