CARP RIGS - Fox International

FOX PRODUCT
INNOVATION
RESPONSIBLE for more innovation in the
fishing industry than any other company,
Fox International devotes huge amounts of
time and manpower to the development
of new products to ensure they are of the
highest possible quality and offer genuine
advantages to the discerning angler.
The first company to produce purpose
designed bedchairs and chairs, Swingers
and alarms with drop back differentiation,
Fox products such as Easy Domes,
Microns and Stratos reels have become
internationally recognised as market
leaders.
Whether a blister pack of rig beads or a
top of the range bivvy, each new item is
the result of exhaustive research and
development.
At the sharp end Fox’s team of
consultants get involved at every stage of
product development, from concept through
to on-the-bank testing. Regular meetings
at HQ ensure feedback from samples is
collated and improvements or design tweaks
are suggested to guarantee that products
perform as well as possible.
Test periods for potential products vary,
from a few months for small items like
swivels and beads, up to 12-18 months for
more complex products such as reels and
alarms. Because of the sensitive nature of
product development many items cannot
be used on fisheries where other anglers
can be aware of them, helping to keep new
items under wraps until ready for launch.
Not all new product testing is glamorous,
but must be undertaken thoroughly to
ensure the angler buys the very best
product possible. With new mainlines and
hook length materials, consultants might
need to repeat hundreds of breaking strain
and abrasion tests before their
performance is approved as satisfactory for
a new Fox product.
The Creative Team at Fox are the brains that
get the job of transforming ideas, coffee
stained sketches and primary school level
doodles into computer aided designs ready
for manufacture. Because Fox uses skilled
in-house CAD-engineers, changes to existing
products or new ideas can be transformed
into virtually complete designs very quickly,
often while consultants are still discussing
products around the table. All design work is
overseen inside Fox HQ, giving complete
control over the performance and quality of
a finished product.
Hands-on is the best way for anglers to
appreciate the benefit of the highest quality
tackle. Fox puts maximum effort into showcasing
new and existing products, whether
at annual shows or our own Fox Experience
that offers the chance to see everything
from carp, sea, predator and match tackle
all in the same place. You might want advice
on bedchairs and bivvies, to spend time
casting spods and leads to see which rods
suit you or take advantage of our
consultancy team’s immense knowledge to
pick up the latest rig tricks and end tackle
advice. Fox recognise the value in giving you,
the customer, time to talk tackle and test
tackle before committing to buy.
The new range of Fox accessories go through months of thorough testing
before being launched into the tackle shop.
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