Tobacco-Free Sports and Recreation Policies

12.09.2015 Views
Tobacco-Free Sports and Recreation Policies Overall, TFSR messaging has also been sustained via PHU work within other hockey leagues, most notably through junior-level teams. The PHU key informant noted that signage and designated tobacco-free games raise awareness about TFSR to all teams that utilise the arena. The Junior C [team name] is one where I have the great partnership and we’ve had gosh this is our, I think our third year of having the tobacco-free promotion game-- where we get a game designated and they put stuff on the website and president and vice-president of that club are just huge, huge supporters of tobacco-free sport--maybe the coaching a little, members a little less--but still some support there and so they want you know to be in the public eye, they want photos, it’s on their website. (PHU Key Informant) Suggestions to Promote TFSR Policy In terms of approaches to increase awareness and support for TFSR policies, the most common response from the survey respondents was to increase advertising or signage (n=9). Examples of possible approaches included signage on the back of hockey jerseys, posters on arena doors, radio advertising and a digital billboard outside the arena. PHU: I think the, the lessons that we have learned from it all are we need to have it at a, at a higher level so that it’s sustainable-so sustainability is kind of a, a concern right now and even to have an entire arena so that the signage can be placed up in the arena because you have multiple teams and multiple leagues-- playing within arenas--so if it’s arena wide and that that, so it starts to fit into municipal bylaws--but it’s all part of the same the part that’s going to get you to an end result. (PHU Key Informant) Other suggestions included: • Reward players who don't smoke – “take one for the team”- “on game, no cigs for the day” • Make the outside ban (area) longer • Something like 'Driven to Quit'–Maybe 'Playin to Quit' that would eliminate or reduce tobacco usage • Get rid of cigarette receptacles at the arena door Ontario Tobacco Research Unit 38

Tobacco-Free Sports and Recreation Policies Focus group and key informant participants offered a range of suggestions to assist TFSR policy implementation: • Include TFSR/PLBTF logos on all hockey league communications and literature • Contact the adjacent recreation centre to place TFSR logos on available wall space • Sustain an existing partnership with a local logo printer to continue TFSR messaging for a low cost • Ensure that TFSR messaging is prominent (visible) at the year-end banquet and at weekly league games: It’s a great avenue once a week at the table [to include TFSR messages]. (Player/Executive) Ontario Tobacco Research Unit 39

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