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Tobacco-Free Sports and Recreation Policies

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<strong>Tobacco</strong>-<strong>Free</strong> <strong>Sports</strong> <strong>and</strong> <strong>Recreation</strong> <strong>Policies</strong><br />

TFSR Evaluation Study<br />

A few respondents felt that simply participating in the TFSR evaluation has stimulated their<br />

thinking around TFSR policy <strong>and</strong> related activities. Both PHU informants reflected on how both<br />

hockey teams’ participation has offered a renewed level of interest in TFSR policy<br />

implementation from both their health unit <strong>and</strong> from the hockey administration. Players shared<br />

their TFSR perceptions <strong>and</strong> were eager to explain what they had learned from the various TFSR<br />

events <strong>and</strong> activities that they had been exposed to–<strong>and</strong> in some cases–actively contributed to<br />

in the past two years. New players had the opportunity to hear about the importance of being<br />

tobacco-free within <strong>and</strong> outside of the sport setting from other players, <strong>and</strong> the PHU facilitators<br />

<strong>and</strong> youth staff who participated in the focus groups.<br />

Suggestions to Promote TFSR policy<br />

When asked about suggestions for increasing awareness <strong>and</strong> support for tobacco free sports <strong>and</strong><br />

recreation policies, the Peewee/Bantam spectators emphasized:<br />

• Increase signage <strong>and</strong> advertising<br />

• Increase designated areas <strong>and</strong> enforcement<br />

• Increase the TFSR policy reach beyond selected teams <strong>and</strong> hockey context<br />

• Reinforce positive role modeling<br />

With respect to suggestions about signage/ advertising <strong>and</strong> general promotion, there were 37<br />

comments (e.g., radio commercials, posters in dressing rooms, newsletters, advertisements on<br />

the internet, pamphlets, post policy on the website, public events, more advertising – use a<br />

sports related recognizable face, more visible signs at each doorway including dressing rooms,<br />

bathroom doors, banners around arena doors, arena announcements, promotional videos for<br />

kids, more seminars in public events, <strong>and</strong> hosting a meeting for parents <strong>and</strong> coaches).<br />

The survey respondents further suggested increasing designated smoking areas <strong>and</strong> increasing<br />

enforcement of the TFSR policy (n=10, e.g., the people of the arena need to enforce it more,<br />

enforce policy on not smoking outside the doors, putting it further away, rule that you can't<br />

smoke outside, policing, tobacco free public outdoor spaces, <strong>and</strong> banning all smoking from<br />

public sports areas).<br />

In addition, the Peewee/Bantam survey respondents mentioned increasing the reach of the<br />

policy to include more teams, the organization as a whole (with buy-in), going beyond the hockey<br />

Ontario <strong>Tobacco</strong> Research Unit 26

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