PACIFIC MEDIA ASSISTANCE SCHEME – PHASE II ... - pacmas

PACIFIC MEDIA ASSISTANCE SCHEME – PHASE II 

1. What is the PACMAS Innovation Fund? 

PACMAS, Tassariki Park, PMB 2076, Port Vila, Vanuatu 

P +678 24263 E info@pacmas.org W www.pacmas.org 

Innovation Fund Guidelines 

The Pacific Media Assistance Scheme (PACMAS) Innovation Fund (IF) has been established to 

provide funding support to Pacific 1 stakeholders and development partners that play a role in media 

and communications in the region. It is designed to help build both technical and creative capacity of 

the Pacific media and communication sectors through implementation of activities under the four 

main PACMAS components and contribute to the achievement of PACMAS goals and objectives 2 in 

the Pacific. 

The four PACMAS Components are as follows: 

Media Capacity Building 

Media Policy and Legislation 

Media Distribution Systems; and 

Media Content 

2. What is “innovation” under PACMAS program? 

The PACMAS Innovation Fund encourages innovations that support: 

Creation of new media content (including social and citizen media) with a focus on generating 

public demand to achieving development outcomes 

Trialing/piloting of new forms of communication and/or platforms that serve community groups 

Investigation and execution of potential new media technologies 

Engagement in training opportunities 

3. Why support innovation in the Pacific region? 

The Pacific is a diverse and complex region and its media and communication sectors had 

experienced difficult environments and circumstances even in recent times. In order to find 

sustainable solutions for these complex problems, organizations and people who know the Pacific 

realities and context should be given the opportunity to develop new and innovative ways to address 

relevant community, national and regional issues; and contribute to achieve program goals. This is a 

critical component to creating positive and sustainable changes that are owned and sustained by local 

1 PACMAS aims to assist the 14 Pacific Island Forum member countries. These include the Cook Islands, Federated States of 

Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of the Marshall Islands, Samoa, Solomon Islands, 

Tonga, Tuvalu and Vanuatu 

2 PACMAS Program Goal is to support better governance in the Pacific. The Program Objective is to support the development 

of diverse, independent and professional media that promotes informed and meaningful public discourse throughout the 

region.

organisations. Whilst trialing and piloting new ideas to improve the success of program outcomes is 

risky, they provide a source to finding potential solutions that can be shared to address development 

challenges in the Pacific and other parts of the world. 

4. Innovation Fund Principles 

Innovative regional partnerships and synergies: promote and build robust regional partnerships 

between media stakeholders, development partners and/or governments in the Pacific; and providing 

opportunities for networking and working together in the region to identify and harness beneficial 

regional synergies that can help the achievement of lasting development outcomes. . 

Innovative practice: promote innovative methods and modes of operation and delivery that 

stakeholders adopt to achieve lasting development results. Include approaches to particular 

issues/problems that have been proven to work that can be applied in other development contexts or 

hybridised/replicated elsewhere; and niche approaches that have effective direct and transformative 

impact in poor/ marginalised communities. The practice can span across journalism, media 

production, multimedia content, platforms, media distribution systems and policy. 

Innovative approaches to effectiveness: recognises the vital role played by local implementing 

partners, and seeks to encourage systematic incorporation of local feedback into development 

programming. Include allowing views of beneficiaries of media content and development to be 

articulated in programming practices and processes, e.g. increase in audiences’ uptake of health 

services as a result of radio program. 

Evidence-based and research: recognising that good project outcomes are measurable and achievable 

and; research can be used to inform the design of projects, monitor progress and measure impact 

including examining the behavioural issues of different audiences in order to understand their needs. 

A focus on audience needs and how the project will fulfill some of the unmet needs of audiences. 

Dissemination of lessons and learning: sharing information on evidence-based activities that have 

the potential to inform the activities of a broader Pacific community of development actors and enable 

PACMAS to address media development challenges in the region. 

Adoption of Communication for Development (C4D) 3 approach: placing a direct emphasis on 

communications for improved development outcomes such as promotion of poverty reduction 

initiatives, enhanced equality, human rights and social justice. C4D is goal-orientated and supports 

the realisation of the Millennium Development Goals (MDGs); for example, the role effective 

communication can play in disease prevention efforts and improved health outcomes. 

5. Who is eligible to apply for the Innovation Fund? 

3 The role of effective communication for development goes beyond providing information. It involves understanding people, 

their beliefs and values, the social and cultural norms that shape their lives. It involves engaging communities and listening to 

adults and children as they identify problems, propose solutions and act upon them. Communication for development is seen 

as a two-way process for sharing ideas and knowledge using a range of communication tools and approaches that empower 

individuals and communities to take actions to improve their lives. UNICEF, Communication for Development: The Big 

Picture, www.unicef.org 


P +678 24263 E info@pacmas.org W www.pacmas.org

All stakeholders in the media and communication sectors that reside and work in the Pacific region 4 at 

the community, national or regional level are eligible to apply. This includes all NGOs and civil 

society organisations that play a role in communication and awareness on development issues 

including better governance, MDGs, environment, gender, etc. 

Please note that you are not eligible to apply if: 

Your organization or group is not based or working in one of the 14 Pacific Island Forum member 

countries 

Your approved PACMAS project from a previous round is yet to commence or is currently being 

implemented 

Your organization was successful in the previous round (you will be eligible to apply in alternate 

rounds). 

6. What activities are eligible under the Innovation Fund? 

Each component contains specific outcome areas as detailed in the PACMAS Strategic Framework at 

Attachment A. All applicants are strongly advised to familiarize themselves with the strategic 

framework and link their activities to the program’s goal and objectives as a requirement. All IF 

activities must sit under one of the four components and directly relate to one or more relevant 

outcome area(s) under the identified component(s). This must be identified as part of the IF 

application. 

The IF encourages and support innovative or creative activities that are new and bring about 

improvements that can be applied throughout the region. These activities should comply with the 

following: 

Activities must contribute to democratic governance and/or the MDGs. 

Activities must sit within a PACMAS component and contribute to the achievement of one or 

more of the component’s short term and/or long term outcomes. 

If your activity has particular focus on any of the thematic areas such as gender, disability, 

environment, disaster, anti-corruption; and child protection; then identify and clearly state what 

and how you would achieve specific outcomes under each theme. 

Activities should, where possible, foster cooperation or integration among countries. Where an 

activity benefits one country only, it should offer lessons that will be of benefit to the region. 

Activities should involve one or more partners. Where necessary, PACMAS will provide funding 

to build the capacity of partners to deliver the activity. 

4 Specifically PACMAS works with the Pacific Island Forum member countries including Cook Islands, Federal States of 

Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of Marshal Islands, Samoa, Solomon Islands, Tonga, 

Tuvalu, and Vanuatu. 



Activities should focus on areas of work where Australian financed support will be welcomed and 

which complements the work of other donors and organizations active in Pacific media. Funding 

will not be provided to duplicate work already being done. 

Funding will not, in the main, be provided for media hardware but it may be provided to fund 

small scale equipment purchases that will contribute to an activity’s outcomes (for example, hand 

held recorders). 

Specify in a one-page monitoring and evaluation (M&E) plan what will be monitored and how it 

will be monitored over the life of the project. Proposals should also identify any resources 

allocated towards the evaluation of impacts of proposed activities on target group(s) and/or 

audiences. 

The partners must be prepared to commit to sharing lessons from their activity and to provide a 

completion report using an agreed proforma. All other monitoring reports will, where possible, 

utilise the partners own reporting system. 

Comply with AusAID’s Child Protection Policy especially if the project involves children. The 

policy is available online http://www.ausaid.gov.au/. 

Accurately acquit expensed project funds in a timely manner. 

Note that PACMAS will NOT fund any overspendings. 

Return/refund all received monies if an approved project does not go ahead, and/or return all 

unspent funds at the completion of the project. Failure to comply will result in legal action by 

ABC International Development to recover funds. 

Funding will not be provided for activities which: 

are determined to be contrary to the interests of PACMAS 

are determined to be contrary to the interests of the Commonwealth of Australia; 

subsidise evangelism or missionary topic outreach; 

support activities by partisan political organisations; 

support independence movements; 

provide direct assistance to unions to organise industrial action; 

are for emergency relief activities; 

are for recurrent costs; 

involve retrospective funding (funding for previous financial years); and/or 

are solely for conferences or meetings 

7. How does an eligible organization apply? 

The following process will be followed: 

Eligible organisations or groups may submit one application per year by the due dates announced on 

the PACMAS website, subject to eligibility criteria and notes. Applications must be no more than 10 



pages in length. The application form is at Attachment B to this guideline and can be downloaded 

from the website. Where necessary, PACMAS may assist a partner to complete a proposal. For those 

applicants who do not have access to the website; you can post your applications to the following 

address: 

Innovation Fund Application 

PACMAS Office 

PMB 2076 

Port Vila 

Vanuatu 

IF opening and closing dates for proposals will be announced on the website. Other avenues such as 

networks will also be used to advertise the funding rounds. PACMAS will determine whether 

applications received after due dates can be assessed. 

For any queries or more information, please visit the PACMAS website http://pacmas.org or contact 

the PACMAS Program Officer, Moses Tongare via email moses.tongare@pacmas.org or phone 

(+678) 24236. 

8. How will applications be assessed? 

All proposals will be assessed by a panel established by the PMG on a six monthly basis. . The 

panel will include the Program Manager (PM) or Program Officer (PO) and at least two 

independent members 

The panel will short-list and make recommendations to the PMG on the activities to be supported. 

Once an activity is approved, the Program Officer (PO) will work closely with the partner to 

refine the scope and the monitoring and evaluation mechanism of the activity; and develop the 

activity agreement (including the budget and how the funds will be distributed). The PO will 

ensure that partnership agreements are in place. 

Once an activity is underway, the PO will closely monitor progress, providing support and 

guidance when necessary. Activity implementers must collect and provide monitoring and 

evaluation data to the PO on a regular basis throughout implementation of their funded project. 

Within three months of Innovation Fund activities being approved, information about projects will 

be available in the PACMAS website including funding amount, funding recipient, funding period 

and description of objectives. 

At the completion of an activity, the PO will ensure that a completion report is prepared by the 

activity partner and published on the PACMAS website. The completion report template will 

facilitate final collation of the information needed for future Monitoring & Evaluation (M&E) 

purposes. 

A communication strategy will be developed as part of the completion report. This will include, at 

a minimum, the posting of the completion report on the PACMAS website along with any 

materials that may have been developed. It could also include: the conduct of an online chat about 



the activity; the preparation of a video clip for the website; funding for the partner to attend a 

regional workshop to give a presentation on their activity and its application to others, etc. 

Applications will be judged based on merit and the quality of information presented against the 

following selection criteria: 

1. capacity of activity to support better governance in the community, nation and Pacific region; 

2. capacity to support development of diverse, independent and professional media that promotes 

informed and meaningful public discourse throughout the region through implementation of 

strategic and innovative activities under the four main components. 

3. demonstrated innovation, or potential for innovation that can support PACMAS goals and 

objectives through production of relevant media content using innovative ways and 

communication for development approaches and principles that are relevant to the applicant’s 

expertise and/or geographic area of operation; 

4. demonstrated knowledge of and experience with identified local context and audiences, 

stakeholders and beneficiaries; and project type; 

5. demonstrated understanding of how the activity contributes to developing country government 

priorities in relation to the Millennium Development Goals; 

6. demonstrated good practice relating to gender, environment, disability, humanitarian needs and 

human rights; 

7. has the capacity and options to collect and disseminate learning about the activity and 

development efforts; 

8. adopts Communication for Development (C4D) approaches and principles (see more on C4D at 

Attachment D). 

9. provides value for money – transparent and accountable use of resources in an efficient, effective 

and ethical manner. 

10. How much funding can eligible organizations apply for? 

The amounts of annual funding available under each PACMAS component are as follows: 

Capacity Building $500,000 

Policy and Legislation $250,000 

Media Distribution Systems $250,000 

Media Content $350,000 

Under each component, applicants are able to apply for either category A or B: 

Category A: AUD30,000 to AUD50,000 



This should be a large-scale project with a regional focus encompassing more than one country in the 

Pacific. Projects with regional focus that are less than AUD30,000 will be considered on a case by 

case. 

Category B: Up to AUD30,000 

This is available for medium-sized projects with a country focus and/or local seed projects in the 

region. 

Individual applications will be assessed on merit and funding available under the component applied 

for. The panel will take into account the proposed budget and against the available funding. Cost 

estimates should be credible and realistic and supported by a budget narrative. Please complete the 

budget template at Attached to the IF Application Form. 

11. What contributions are applicants expected to make? 

Applicants are encouraged to contribute to the financial cost of activities if they are in a position to do 

so and should be detailed in applications if they wish to do so. 

12. Who should I contact if I have questions or complaints about the Innovation Fund? 

If you have any further questions about the application process, or eligibility or any complaints, you 

can contact the PACMAS Program Officer via email moses.tongare@pacmas.org or phone (+678) 

24236. 

13. Attachments: 

PACMAS Strategic Framework (Attachment A) 

IF Application Form (Attachment B) 

Communication for Development (Attachment C) 

Millennium Development Goals 1-8 (Attachment D) 





Attachment A 


Strategic Framework 

Program Goal: To support better governance in the Pacific region. 

Program Objective: To support the development of diverse, independent and professional media 

that promotes informed and meaningful public discourse throughout the region. 

Component 1: 

Media Capacity Building 

Long term outcomes: 

L1.1 The Pacific media and 

communications sector meets 

professional standards of quality. 

L1.2 Regional and national 

organisations (such as national 

and regional media associations, 

NGOs, CSOs) with a stake in 

media governance, media 

systems and media production 

are strengthened. 

Short term outcomes: 

S1.1 Sustainable, accredited and 

accessible industry-oriented 

tertiary-level training is available 

for new entrants to the media 

industry. 

S1.2 Leadership and technical 

training is available for senior 

media practitioners/owners and 

broadcast/communication 

engineers. 

S1.3 Regional and national 

organisations with a stake in 

media governance support selfregulation 

(codes of ethics), 

support members effectively, 

build their capacity and advocate 

for media plurality. 

Component 2: 

Media Policy and 

Legislation 


L2.1 Legislation and effective 

media governance protect and 

promote Article 19 rights and 

independent regulatory systems. 

L2.2 Increased plurality (mix of 

public, commercial and 

community) within the media and 

communications environment 

exists. 


S2.1 An increasing number of 

Pacific governments, nongovernment 

and civil society 

organisations actively promote 

media freedom and plurality. 

Component 3: 

Media Systems 


L3.1 Access to media (public, 

commercial and community) and 

information is increased through 

effective maintenance and 

extension of broadcast and 

information communications 

technology infrastructure. 


S3.1 Coordination and 

knowledge sharing between 

broadcast and IT engineers is 

enhanced and sustained. 

S3.2 Mapping is in place of 

media access across the Pacific; 

assessment of which areas have 

poor media coverage and 

strategies are developed for 

extending access to community, 

commercial or public media. 

Component 4: 

Media Content 


L4.1 The public has access 

to informative and 

innovative media content 

(from all providers) that 

supports achievement of the 

MDGs. 

L4.2 The public has 

increased access to media 

production capacity (voice) 

through the development of 

community media or through 

increased access to public 

or commercial media. 


S4.1 Innovative media 

content is produced that 

addresses themes 

associated with governance 

and the MDGs across all 

media (PSBs, Commercial 

and Community)

Cross-cutting Delivery Mechanisms 

1. Research and Analysis: targeted research to build the region’s knowledge about the media environments and constraints, as well as the 

contribution of the media to better governance and development. 

2. Strategic Activities: activities that build on previous PACMAS work or address strategic issues likely to impact on the whole region 

3. Innovation Fund: funding for organisations to pursue innovative activities that fall within the remit of the four components. 

4. Communication: a PACMAS website that aids visibility and ownership of the project, allows dialogue on activities to occur, facilitates the 

sharing of evaluation and research findings and provides a channel for Strategic Activities and IF applications and M&E submissions. 

Key: L = Long-term outcome; S= Short-term outcome 





Attachment B 


Innovation Fund Application Form 

In order to be considered for support under the IF, you must complete an application form available on 

line at http://pacmas.org/wp-content/uploads/2012/07/PACMAS-IF-Application-Form-Round-21.doc 

Those who are based in remote areas and do not have access to the internet and/or computers may 

submit an electronic or hand-written application. Please refer to the IF Guidelines at 

http://pacmas.org/wp-content/uploads/2012/07/PACMAS-IF-Guidelines-Round-2.pdf for guidance on 

completing your application form. If you need any assistance or advice on completing your application, 

please contact Moses Tongare at the PACMAS office on +678 24263 or moses.tongare@pacmas.org 

IMPORTANT 

You must: 

- Read the IF Guidelines before completing your application form 

- answer all questions 

- Do not send an application which is any longer than 10 pages (sections 1-5 inclusive, not including 

checklist and CV). 

- Do not send any annexes or additional information other than those which we have asked you to 

send. 

- Complete your application online at http://pacmas.org/innovation-fund or send electronic copy to 

moses.tongare@pacmas.org 

If you do not meet all of these basic requirements we may be unable to consider your proposal.

PACMAS Innovation Fund Application Form 

SECTION 1: Information About Your Project 

1.1 Project title (maximum 10 words) 

1.2 Project location (specify country or countries/region/city/island the project is working) 

1.3 Clearly describe the objective of your project 

(What are you trying to achieve?) (Maximum 30 words) 

1.4 What is the total funding requested? 

(Please specify category and currency: Category A – up to maximum of AUD50, 000; Category B – up to a maximum 

of AUD30,000) 

1.5 When will this project start and end? 

Start Date End Date 

1.6 Is there any flexibility on the timing of this project? 

(Please place an ‘x’ in the box of your choice) 

Yes No 



Reference no. (PACMAS 

use only) 

PACMAS PACIFIC MEDIA ASSISTANCE 

SCHEME 

1

SECTION 2: Information About Your Organisation(s) 

2.1 Name of lead organisation applying (in case of joint applications) 

2.2 Name(s) of other organisations that are part of this application (joint applications only) 

2.3 Name of principal contact person for all project matters and correspondence. 

2.4 Position P 

2.5 Organisation 

2.6 Postal Address (including country) 

2.7 Email address (this is the email address we will use for all correspondence) 





2 

2

2.8 Telephone numbers (including country code) 

Office Mobile Fax 

2.9 Have you applied to the PACMAS Innovation Fund (IF) before? (Ignore for Round 1) 

If yes, please specify whether you were successful or not and provide relevant details. 

(Please place an ‘x’ in the box of your choice) 

Yes No 

2.10 How did you hear about the PACMAS IF? 

2.11 Describe your organisation (Please place an ‘x’ in the box of your choice. You may choose more than one 

box) 

Broadcaster (TV or radio) Faith-based Organisation (FBO) 

Newspaper (Print or Electronic) Academic Institution 

Non-Governmental Organisation TVET 

(NGO) & Civil Society 

Regional Organisation Community-based Organisation 

UN Agency Other [please specify] 





3

2.12 What are your organisation’s main activities? (Maximum 20 words) 





4

SECTION 3: Project Details 

3.1 Why is this project needed? What problem is it expected to solve? 

3.2 Describe the specific community/group or audience you are targeting and how they will 

benefit from this project. What are their needs and priorities in this project? 

Please provide evidence to support your claims. You should specify if your target beneficiaries are based in a rural 

and/or remote area. 





5

3.3 Describe your Activity’s objective(s) as clearly as possible. 

What does the Activity aim to achieve at the completion of the Activity? 

3.4 How do these aims and objectives align and support the goal and objectives of 

PACMAS? 

You need to specify which component(s) and outcome area(s) of the Strategic Framework align with your project aims 

and objectives. (See PACMAS Strategic Framework at Attachment A of the IF Guidelines) 





6

3.5 Describe your Activity’s anticipated outcome(s)? 

What developmental changes/impacts and/or benefits will be produced at the end of the Activity if it is successful? 

3.6 Briefly describe each output to be achieved by the Activity. 

Outputs are the tangible benefits (e.g. products and services) that are directly produced by the Activity and for which 

the Activity implementers are accountable. They are the immediate tangible results of undertaking tasks with a range of 

resources (inputs). Outputs are generally quantifiable and are sufficient to achieve the Activity’s objective(s). Some 

examples include documentary produced, a report 





7

3.7 Describe the activities and resources that will be used to achieve the outputs 

listed above. 

Identify when and where they will occur and who will undertake them. Include steps planned to support adoption of 

Activity outcomes by stakeholders and where relevant, ongoing support following completion of the Activity. 

3.8 What is your relationship with the community/group or audience you will be working with? 

Why are you the best organisation/group to lead or undertake this project? 





8

3.9 How will you measure and evaluate the Activity’s impact on your target 

community/group or audience, other contributors, your country, and/or more broadly in 

the region? 

3.10 What experiences and expertise does your organisation have of projects of this type, and 

what lessons will you use in this project? Please provide examples. 





9

3.11 Indicate with a ‘x’ in the relevant box whether your project will focus on any of the 

following themes and how the project will address this theme sub-group: 

Disaster Awareness & Response MDGs (identify which one(s) from 1 to 

8) 

Anti-Corruption Gender 

Environment Youth 

Climate Change Disability 

3.12 If you ticked climate change, please provide an estimate (in AUD) of how much this will 

cost (climate change component only). 

3.13 How will the project disseminate results and learning with PACMAS and other 

stakeholders to raise awareness on particular media and development issues? 





10

3.14 What is different and innovative about this project? Which innovation principles are 

applicable for your project? (See under PIF Guidelines) 

3.15 How will the project utilise C4D principles and approaches? 

(See C4D principles and approaches at Attachment C of the IF Guidelines) 





11

SECTION 4: Project Management 

4.1 Name of Project Manager, CV, qualifications and/or experience relevant to the role. 

4.2 Name(s) of other key people that will support implementation of project and their 

qualifications and experience relevant to their roles. 

4.3 Project Plan 

Please indicate which month(s) each activity is proposed to be implemented. 

(Place an ‘x’ in the relevant box) 

Activities/Months 1 2 3 4 5 6 7 8 9 10 11 12 





12

4.4 Project Risk Management: What possible challenges and risks might impact on the 

achievement of your Activity’s objective(s) and sustainability? How will these be mitigated 

and managed, and by whom? 

Risk/Challenges 



Risk Mitigation & 

Management Actions 

By Whom? 

4.5 Monitoring and Evaluation 

How will you monitor your Activity to ensure that it achieves its objectives? 



13

4.5.1 Describe the Activity monitoring and evaluation that would be undertaken and the 

evidence that would be collected to show (a) the outputs are of satisfactory standard, and 

(b) the Activity has achieved its objective. 

How will you prove to PACMAS that your outputs have been achieved? 

4.5.2 What specific and measurable information/data (quantity, quality and time) will you gather 

to assess your activity progress and how? You should check to see whether these are inline 

with the PACMAS M&E Framework indicators (please refer PACMAS PDD p.64-68). 





14

SECTION 5: Project Funding & Reporting 

You will need to complete a detailed budget separately using the template at Attachment 

5: PIF Budget Template or your own template. 

5.1 Total funding requested (incl. GST/VAT & shipment if any) and funding category (A or B) 

Total Funding Requested Category A or B 

5.2 Project budget (including GST/VAT & shipment if any) 

TOTAL: 



Item Anticipated Cost 

5.3 Reporting on key actions and milestones and proposed payment schedule. 

(Milestones below provide a guide only. You need to develop relevant milestones for your project) 

Milestone 

Contract signing 

Upon receipt of Mid-term 

Report (this must include key 

milestones achieved against 

the project plan for this 

period) 

Final Report (this must 

include project final 

acquittal, learning and if 

relevant a sustainability plan) 

Date 

Amount of funding 

(incl. GST/VAT) 

% 

% 

% 



15

SECTION 6: Additional Information 

6.0 Do you have any additional information or comments to support your application? 

6.1 Checklist 

(Please place an ‘x’ in the box) 

Have you read the PACMAS IF 

Guidelines? 

Have you answered all questions on 

the application form? 

Have you included all supplementary 

information? 

- Short background note on your 

Organisation? 

- CV of lead person? 

Have you checked your budget is 

correct and adds up and matches 

Section 1 of application form? 



Check 



16 

76

Declaration 

I apply on behalf of the organisation(s) named above for funding as proposed in this 

application in respect of expenditure to be incurred over the funding period on the 

activities above. 

I certify that, to the best of my knowledge and belief, the statements made in this 

application are true and the information provided is correct. 

This form should be signed by an individual authorised by the applicant organisation to 

submit applications and sign agreements on their behalf. 

Name: 

Signature: 

Position: 

Date: 

You can fax this form to: +61 3 9626 1899 

Or you can email it to: moses.tongare@pacmas.org or admin@pacmas.org 

Alternatively, you can also post it to: PACMAS, PMB 2076, Port Vila, Vanuatu 





17

Cost Item Description 

Personnel (salaries, allowances, fees, etc.) 

Production Costs (filming, editing, airtime, etc.) 

Capacity Development Costs (training, workshops, 

etc.) 

Awareness Costs (adverts, promotions, drama, etc) 

Logistics (travel, accommodation, transport, etc.) 

Miscellaneous (project-specific costs: equipment, 

contingency, etc.) 

Total 



IF BUDGET TEMPLATE 

M 1 M 2 M 3 M 4 M 6 M 8 M 9 M 10 M 11 M 12 Sub-total 

Sub-totals



Attachment C 


Focus on Communication for Development 

1. What is Communication for Development or C4D? 

Communication for Development (C4D) is a broad term used to refer to all the different types of communication 

that need to take place in societies if sustainable democratic development is to occur. It encompasses access to 

and exchange of information, dialogue, creation of knowledge and open access to knowledge, development 

communication, strategic communication, participatory communication, expressive culture, media, information 

and communications infrastructure and technologies. 

C4D recognises that communication processes often reflect power relations and aims to address this by enabling 

people’s capacities to understand, negotiate and take part in decision-making that affects their lives. The role of 

effective communication for development goes beyond providing information. It involves understanding people, 

their beliefs and values, the social and cultural norms that shape their lives. It involves engaging communities and 

listening to adults and children as they identify problems, propose solutions and act upon them. Communication 

for development is seen as a two-way process for sharing ideas and knowledge using a range of communication 

tools and approaches that empower individuals and communities to take actions to improve their lives. UNICEF, 

Communication for Development: The Big Picture, www.unicef.org 

2. Why Focus on Communication for Development? 

The PACMAS integrates a stronger focus on C4D for a number of reasons: 

a) C4D, as a policy area and program focus, has been widely adopted by bilateral and multilateral agencies 

(including DFID, CIDA, UNDP, UNESCO; etc.); 

b) C4D places a direct emphasis on communication for improved development outcomes such as the promotion 

of poverty reduction initiatives, enhanced equality, human rights and social justice, as well as for better 

governance and service delivery. C4D is strongly goal-oriented and supports the realisation of the broad 

Millennium Development Goals (MDGs) across a wide range of sectors; 

c) C4D aims to build media plurality and diversity; develop networking and information sharing opportunities; 

harness the power and potential of new information and communication technologies for poverty reduction; 

and help the poor and marginalised to have a fair and equal voice, as well as the ability to participate in the 

development processes in which they have a stake. 

d) PACMAS's theory of change is driven by C4D principles, along with a partnership approach and commitment to 

capacity building. C4D principles will guide activity design and implementation and include: 

The use of research to examine behavioural issues and to understand the information needs of target 

audiences;

Recognising that audiences are diverse and have different needs based on factors including gender, age and 

ethnicity; 

Understanding that diverse audiences need information that specifically targets them; using popular media 

formats and multiple channels to ensure wide exposure to information; 

Evaluation that is learning-centred; 

Linking communication strategies to service provision, (i.e. when promoting condom use it is essential that 

commodities and services are available); 

Working with and through communities and community structures. 

3. Consistency with existing AusAID and other Donor/Multilateral Programs 

AusAID-supported media programs are consistent with the wider goals of promoting public accountability, 

transparency and better governance. Increasingly, bilateral donors are realising the potential of media and 

communications to play a strategic supporting role in wider processes of social development and humanitarian 

assistance, and have funded numerous bilateral and regional programs with a broad C4D focus across a range of 

sectors, including health, education, environment, and humanitarian support. 

4. Some key elements of communication for development approach 

Responsive: People understand their own needs better and they should be enabled to communicate their 

needs and engage in the planning and development process. It does not provide ‘useless’ information that 

people do not want to know that central planners deemed as crucial. 

Establishing common ground with communities who are to be the recipients of the information/message. The 

standards, norms, values, habits of the community are paramount. 

Feedback: it is not a one-way process but involves dialogue mechanisms about the information which was 

transferred. It is also fundamentally about consultative processes being managed at community level. 

Innovation & Creativity: creating/adopting new and interesting ways that show clearly how the information 

transmitted will make a difference in the life of the recipient and build trust and confidence balanced with 

what communities would be prepared to accept considering community norms and values. 

Independent validation: builds participatory mechanisms and functional networks involving NGOs, CBOs, and 

traditional leadership structures while also encouraging links with networks from across the country and 

indeed regionally or globally to either prove or disprove the validity of information transmitted. 

Community Participation: plan with communities, create structures which offer communities and developers 

equal power, and use communication methods which are fundamentally participatory in nature. 

Simple and relevant language where concepts are packaged in the experiences of communities, in their own 

language and where communities themselves have played a major role in the development of material for 

development communication programs. 

5. Some Examples of C4D Methods 

The local adopter: this person or organisation gets case studies or pilot programmes going. 

A youth project capturing how young people feel about their lives in the community…their future, their 

situation, their excitements, their fears etc 

Radio forums: live broadcasts or programming for community radios. This can take the form of a studio panel 

discussing a relevant topic, where communities can gather to phone in. 

Cassette tapes: people record their own experiences for instance in the form of an in-depth interview. The 

cassette is sent to the community member of parliament for information or the media to be printed or aired. 

Folk drama: telling community stories or events in this medium is one good way of handling sensitive things 

which people may not openly talk about such as HIV. 





Attachment D 


Millennium 

Development Goals 

1. Eradicate extreme 

poverty and hunger 

2. Achieve universal 

primary education 

3. Promote gender 

equality and empower 

women 

Millennium Development Goals 

Challenges Targets 

One billion people live on less 

than USD $1 per day 

854 million people are chronically 

hungry and one child dies from 

hunger every 5 seconds 

Approximately 77 million children 

do not attend primary school 

96 million young women aged 15- 

24 in developing countries cannot 

read or write 

4. Reduce child mortality 26,000 children under 5 die every 

day, many from preventable 

illnesses 

5. Improve maternal 

health 

6. Combat HIV/AIDS, 

malaria, and other 

diseases 

7. Ensure environmental 

sustainability 

8. Develop a global 

partnership for 

development 

Approximately 500,000 women 

die every year from complications 

due to pregnancy and childbirth 

One million people die each year 

from malaria — an easily 

preventable disease 

14,000 new HIV/AIDS infections 

are diagnosed every day 

1 billion people — one-fifth of the 

world’s population— do not have 

access to clean water within a 15- 

minute walk from their home 

Forests worldwide are shrinking 

at an unprecedented rate 

Unfair trade systems, crippling 

debt and limited access to 

markets prevent growth and 

opportunity for all people 

Cut in half the number of people 

who live on less than $1 per day 

Cut in half the number of hungry 

people 

Ensure that girls and boys 

everywhere are able to 

complete primary school 

Eliminate discrimination against 

women in education 

Reduce by two-thirds the 

number of children who die 

before age 5 

Reduce by 75% the number of 

women who die as a result of 

pregnancy and childbirth 

Stop the spread of these 

diseases and see a decline in 

death rates 

Cut in half the number of people 

without access to safe drinking 

water 

Reverse the loss of natural 

resources by practicing 

sustainable development 

Improve levels of development 

assistance, promote good 

governance, provide access to 

markets, offer solutions for 

indebted countries

PACIFIC MEDIA ASSISTANCE SCHEME – PHASE II ... - pacmas

Create successful ePaper yourself

Delete template?

Save as template?