The Meme Machine
TheMemeMachine1999
TheMemeMachine1999
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42 THE MEME MACHINE<br />
it up. Even when we are already thinking about something absolutely gripping<br />
any other idea that is even more gripping may displace the first from its position,<br />
improve its chance of getting passed on, and so increase the likelihood of<br />
someone else being infected with it. On this view the practice of meditation is a<br />
kind of mental weeding.<br />
<strong>The</strong>re are other analogies in the world of biology (although we must<br />
remember they are only analogies). Take a forest, for example. In a forest every<br />
tree has to compete for light, so genes for growing tall trunks will do well and<br />
tend to spread in the gene pool, as all the trees carrying genes for shorter trunks<br />
die out in the gloom below. In the end the forest will consist of trees that all<br />
have the tallest trunks they can manage to create.<br />
Who benefits? Not the trees. <strong>The</strong>y have all invested enormous amounts of<br />
energy into growing the trunks and are still competing with each other. <strong>The</strong>re is<br />
no way that they could come to a gentleman’s agreement not to bother with<br />
trunks, for if some of them did, a cheat could always succeed by breaking the<br />
pact. So forests are a common creation all over the planet. <strong>The</strong> beneficiary is<br />
the successful gene, not the trees.<br />
Returning to our poor overactive brains, we can ask again – who benefits?<br />
<strong>The</strong> constant thinking does not apparently benefit our genes, and nor does it<br />
make us happy. <strong>The</strong> point is that once memes have appeared the pressure to<br />
keep thinking all the time is ineffable. With all this competition going on the<br />
main casualty is a peaceful mind.<br />
Of course, neither the genes nor the memes care about that – they are just<br />
mindlessly replicating. <strong>The</strong>y have no foresight and they could not plan<br />
according to the consequences of their actions – even if they did care. We<br />
should not expect them to have created a happy and relaxing life for us and<br />
indeed they have not.<br />
I have used this simple example to show the way in which I want to use<br />
memetics to understand the human mind. Later I will use the same approach to<br />
ask a closely related question – why do people talk so much? You may already<br />
think the answer is obvious, but before we explore the many ramifications of<br />
this one I want to add an important word of caution.<br />
Not everything is a meme!<br />
Not everything is a meme<br />
Once you grasp the basic idea of memes it is all too easy to get carried away<br />
with enthusiasm and to think of everything as a meme – to equate memes with<br />
ideas, or thoughts, or beliefs, or the contents of consciousness, or anything you