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The Meme Machine

TheMemeMachine1999

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THE EVOLUTION OF CULTURE 25<br />

never . . . reappears’ (Darwin 1859, p. 422). He also spoke of words competing<br />

for survival. Darwin probably knew about the work of the British Judge Sir<br />

William Jones who, in 1786, found remarkable similarities between Sanskrit,<br />

Greek and Latin, and concluded that all three languages must have sprung from<br />

a common source. But Darwin could not have seen many languages become<br />

extinct in his own lifetime nor have known just how many are now threatened.<br />

On a recent estimate, about 80 per cent of North American Indian languages are<br />

spoken largely by adults only, and are therefore likely to become extinct when<br />

those adults die. Similarly, about 90 per cent of Australian languages and<br />

perhaps 50 per cent of languages worldwide are doomed (Pinker 1994).<br />

Nowadays, comparative linguists analyse the minute details of similarities<br />

and differences. <strong>The</strong>y can often trace words back through many types of change<br />

such as the dropping of syllables and shifts in pronunciation. Thus, the<br />

evolutionary history of various languages can be accurately traced. Family trees<br />

of languages have been constructed that are comparable with the genetic family<br />

trees based on differences in DNA. Also, the migratory history of whole<br />

peoples can be deduced from the languages that remain today. In Africa, for<br />

example, the 1500 or more surviving languages fall into just give main language<br />

groups, largely spoken by distinct racial group, and their distribution can reveal<br />

which groups defeated others in the past. From a few remaining words it can be<br />

deduced that the pygmies once had their own languages but were forced into<br />

adopting those of neighbouring black farmers, and that Semitic languages, the<br />

languages of the Bible and of Islam, came not from the Near East but from<br />

Africa. <strong>The</strong> American physiologist and evolutionary biologist Jared Diamond<br />

(1997) uses language analysis as just one part of his masterful history of<br />

humanity over the past 13000 years. He explains how languages evolve along<br />

with the people who speak them, but he does not consider the elements of<br />

language as replicators in a new evolutionary process.<br />

In his book <strong>The</strong> Language Instinct, Steven Pinker (1994) explicitly applies<br />

evolutionary thinking to the development of languages, looking at heredity,<br />

variation and the effects of isolation in allowing sets of variations to accumulate.<br />

However, he does not use the idea of a selfish replicator to understand language<br />

revolution and not does he explain why language evolved in the first place.<br />

Perhaps the answer seems too obvious – that it was biologically adaptive. But,<br />

as we shall see, this is not necessarily the right answer, and memetics can<br />

provide new twists to the argument.

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