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The Meme Machine

TheMemeMachine1999

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OUT OF THE MEME RACE 245<br />

ripe old age and get rich and famous, I want the strawberry one. All these hopes<br />

and desires are based on the idea of an inner self who must be kept happy, and<br />

their occurrence feeds the selfplex. So one trick is just to meet them all with a<br />

refusal to get involved. If there is no self then there is no point hoping or<br />

wishing for things for the sake of someone who does not exist. All these things<br />

are in another moment, not now. <strong>The</strong>y do not matter when there is no one for<br />

them to matter to. Life really is possible without hope.<br />

<strong>The</strong> result of this way of living seems somewhat counter-intuitive; that<br />

people become more decisive rather than less. On a second look this is not so<br />

surprising after all. From the memetic point of view the selfplex is not there to<br />

make the decisions, or for the sake of your happiness, or to make your life<br />

easier; it is there for the propagation of the memes that make it up. Its<br />

demolition allows more spontaneous and appropriate action. Clever thinking<br />

brains, installed with plenty of memes, are quite capable of making sound<br />

decisions without a selfplex messing them up.<br />

A terrifying thought now raises its head. If I live by this kind of truth –<br />

without a self that takes responsibility for its actions, then what of morality?<br />

Surely, some would say, this kind of living is a recipe for selfishness and<br />

wickedness, for immorality and disaster. Well is it? One of the effects of this<br />

way of living is that you stop inflicting your own desires on the world around<br />

you and on the people you meet. This alone can mean quite a transformation.<br />

Claxton describes the effect of giving up the illusion of a self in control.<br />

‘<strong>The</strong> thing that doesn’t happen, but of which people are quite reasonably scared,<br />

is that I get worse. A common elaboration of the belief that control is real . . . is<br />

that I can, and must control “myself”, and that unless I do, base urges will spill<br />

out and I will run amok.’ Luckily, he goes on, the premise is false. ‘So the<br />

dreaded mayhem does not happen. I do not take up wholesale rape and pillage<br />

and knocking down old ladies just for fun.’ (Claxton 1986, p. 69). Instead, guilt,<br />

shame, embarrassment, self-doubt, and fear of failure ebb away and I become,<br />

contrary to expectation, a better neighbour.<br />

In fact, we could reasonably have had faith in this from our understanding of<br />

memetics and of meme-driven altruism. Also, if it is true that the inner self is a<br />

memeplex and its control is illusory, then surely living a lie cannot be morally<br />

superior to accepting the truth. But if the self is a memeplex and can be<br />

dismantled, then what is left when it is gone? <strong>The</strong>re is a human being, body,<br />

brain and memes, that behaves according to the environment it finds itself in and<br />

the memes it comes across. We know that the genes are responsible for much<br />

moral behaviour – they brought about kin-selection and reciprocal altruism, love

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