The Meme Machine
TheMemeMachine1999
TheMemeMachine1999
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224 THE MEME MACHINE<br />
decided to act (or not), ‘you’ moved your finger and so on.<br />
From an information-processing point of view the role of the ‘you’ is not at<br />
all obvious. Light enters the eye and is focused on a layer of light-sensitive<br />
cells. <strong>The</strong> output from these goes into four layers of cells in the retina which<br />
extract edges and brightness discontinuities, enhance differences across<br />
boundaries, change the coding of colour information from a three-receptor<br />
system to one based on pairs of opposites, and throw away a great deal of<br />
unnecessary detail. <strong>The</strong> part-digested information is then compressed and<br />
passed along the optic nerve into the thalamus inside the brain. Here, different<br />
types of information about the image are separately processed and the results<br />
passed on to other parts of the visual cortex at the back of the brain. As the<br />
information passes through it is at some times and places coded like a map, with<br />
neighbouring positions corresponding to neighbouring locations in the world,<br />
but, at other times and places, as more abstract information about shape,<br />
movement or texture. Throughout the system there are numerous things going<br />
on at once.<br />
From the visual cortex, outputs go off to other parts of the brain, for example,<br />
those dealing with language, reading, speech, object recognition and memory.<br />
Since you know how to read, a search identities a letter ‘p’. Some of the<br />
information goes to the motor cortex which co-ordinates action. From here a<br />
movement such as pointing with your finger, will be pre-processed and then<br />
coordinated with visual feedback as it happens, so that the finger ends up in line<br />
with the ‘p’.<br />
<strong>The</strong> details of this do not matter. <strong>The</strong> important point is that the description<br />
that neuroscientists are building up of the way the brain works leaves no room<br />
for a central self. <strong>The</strong>re is no single line in to a central place, nor a single line<br />
out; the whole system is massively parallel. In this description there is no need<br />
for a ‘you’ who decided to find the ‘p’ (or not) and who started the finger<br />
moving. <strong>The</strong> whole action inexorably created itself, given this book with its<br />
instruction, and your brain and body.<br />
You might think that there is still room for a central self as some kind of<br />
informational or abstract centre rather than an actual place. <strong>The</strong>re are several<br />
theories of this kind, such as Baars’s (1997) global workspace theory. <strong>The</strong><br />
workspace is like a theatre with a bright spotlight on the stage; the events in the<br />
bright spot are the only ones ‘in consciousness’. But this is only a metaphor and<br />
can be a misleading one. If there is any sense to the idea of a spotlight, it is that<br />
at any time some information is being attended to – or actively processed –<br />
while other information is not. However, this focus of activity changes