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The Meme Machine

TheMemeMachine1999

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224 THE MEME MACHINE<br />

decided to act (or not), ‘you’ moved your finger and so on.<br />

From an information-processing point of view the role of the ‘you’ is not at<br />

all obvious. Light enters the eye and is focused on a layer of light-sensitive<br />

cells. <strong>The</strong> output from these goes into four layers of cells in the retina which<br />

extract edges and brightness discontinuities, enhance differences across<br />

boundaries, change the coding of colour information from a three-receptor<br />

system to one based on pairs of opposites, and throw away a great deal of<br />

unnecessary detail. <strong>The</strong> part-digested information is then compressed and<br />

passed along the optic nerve into the thalamus inside the brain. Here, different<br />

types of information about the image are separately processed and the results<br />

passed on to other parts of the visual cortex at the back of the brain. As the<br />

information passes through it is at some times and places coded like a map, with<br />

neighbouring positions corresponding to neighbouring locations in the world,<br />

but, at other times and places, as more abstract information about shape,<br />

movement or texture. Throughout the system there are numerous things going<br />

on at once.<br />

From the visual cortex, outputs go off to other parts of the brain, for example,<br />

those dealing with language, reading, speech, object recognition and memory.<br />

Since you know how to read, a search identities a letter ‘p’. Some of the<br />

information goes to the motor cortex which co-ordinates action. From here a<br />

movement such as pointing with your finger, will be pre-processed and then<br />

coordinated with visual feedback as it happens, so that the finger ends up in line<br />

with the ‘p’.<br />

<strong>The</strong> details of this do not matter. <strong>The</strong> important point is that the description<br />

that neuroscientists are building up of the way the brain works leaves no room<br />

for a central self. <strong>The</strong>re is no single line in to a central place, nor a single line<br />

out; the whole system is massively parallel. In this description there is no need<br />

for a ‘you’ who decided to find the ‘p’ (or not) and who started the finger<br />

moving. <strong>The</strong> whole action inexorably created itself, given this book with its<br />

instruction, and your brain and body.<br />

You might think that there is still room for a central self as some kind of<br />

informational or abstract centre rather than an actual place. <strong>The</strong>re are several<br />

theories of this kind, such as Baars’s (1997) global workspace theory. <strong>The</strong><br />

workspace is like a theatre with a bright spotlight on the stage; the events in the<br />

bright spot are the only ones ‘in consciousness’. But this is only a metaphor and<br />

can be a misleading one. If there is any sense to the idea of a spotlight, it is that<br />

at any time some information is being attended to – or actively processed –<br />

while other information is not. However, this focus of activity changes

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