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The Meme Machine

TheMemeMachine1999

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128 THE MEME MACHINE<br />

concealed ovulation – neither they nor their partners know at what times of the<br />

month they are fertile. A man cannot guard a woman all the time; so she may be<br />

able to trick him into caring for another man’s child. Indeed, this may account<br />

for the evolution of concealed ovulation (R. R. Baker 1996).<br />

<strong>The</strong>re are many ways for a man to increase the probability that he is the<br />

father of the child he is feeding or protecting. Marriage is one, and it is<br />

reinforced by men insisting on premarital chastity and marital monogamy.<br />

Some of human beings’ nastiest practices (at least from the female point of<br />

view) may also serve: to increase paternal certainty, such as the mutilation of<br />

female genitals, chastity belts, punishment of women (but not men) for adultery,<br />

and various methods of locking women away from the world. I suppose I fell<br />

foul of the same unfairness in a minor way in the early l970s. During my first<br />

term at Oxford I was unfortunate enough to get caught with a man in my room at<br />

eight in the morning. <strong>The</strong> man concerned was fined two shillings and sixpence<br />

(about twelve pence in today’s money, and not much even then) and told to be<br />

more careful by his ‘moral tutor’. My parents were summoned to college and I<br />

was sent away from the University for the rest of the term.<br />

If parental certainty is so important, jealousy should serve different functions<br />

in men and women. <strong>The</strong> evolutionary psychologists Martin Daly and Margo<br />

Wilson argued that if what men fear most is being cuckolded they should be<br />

especially jealous of their partner’s Sexual infidelity, whereas if what women<br />

fear most is desertion they should be most jealous of their partners spending<br />

time and money on a rival. Many studies show that this is exactly so (Wright<br />

1994). David Buss even wired people up with electrodes and asked them to<br />

imagine their partners having sex with someone else or forming a deep<br />

emotional attachment to someone else. For men it was the sex that caused all<br />

the physiological signs of distress; for women it was the emotional infidelity<br />

(Buss 1994).<br />

Finally, there is a last wicked twist to the argument. Women certainly want<br />

to get as much male investment as possible, but they may not be able to find<br />

both good genes and a good provider in the same man. Indeed, a man with good<br />

genes – tall, strong, and intelligent, for example – may find it so easy to get sex<br />

that he need not bother with putting effort into child care. This is apparently true<br />

in zebra finches and swallows where the more attractive males have been shown<br />

to work less hard in bringing up the young, leaving the females to work harder.<br />

On the ‘best of both worlds’ theory a woman’s best bet may be to capture a nice,<br />

though unattractive man, who will rear her children, and then go and get better

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