The Meme Machine
TheMemeMachine1999
TheMemeMachine1999
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
110 THE MEME MACHINE<br />
thickness of a snail’s shell is a trade-off between growing a thick shell to protect<br />
it from birds, and saving the resources to make more baby snails. <strong>The</strong> fluke<br />
genes will not benefit from more baby snails, but they will benefit from a safe<br />
snail to live in – so fluke genes for making snails grow thicker shells are good<br />
replicators. This illustrates the important point that although the interests of a<br />
gene and the interests of the organism it sits in usually coincide, they do not<br />
always do so.<br />
<strong>The</strong>se few examples show how genes (without foresight or intention, and just<br />
because they may either be successfully copied or not) can compete with each<br />
other, exploit each other, or cooperate with each other for mutual benefit. ‘We<br />
can see not only the complexity of gene-gene interactions, but why it is helpful<br />
to look at the world from a gene’s eye view. None of this makes as much sense<br />
if you concentrate only on the individual organisms, even though they are the<br />
vehicles that ultimately live or die. <strong>The</strong> whole complex system is better viewed<br />
as driven by the interplay between selfish replicators – in this case genes.<br />
I am going to apply exactly the same principles to meme-meme interactions<br />
later – and these will prove to be just as intricately complex. <strong>Meme</strong>-meme<br />
interactions are the stuff of today’s society; of religion, politics, and sex; of big<br />
business, the global economy, and the Internet. But that comes later. First, we<br />
need to clarify the interactions between genes and memes – that is, meme-gene<br />
coevolution.<br />
<strong>Meme</strong>–gene interactions<br />
When memes interact with genes we might expect to find both competition and<br />
cooperation, and every gradation in between. As we have seen, several theorists<br />
have likened memes to symbionts, mutualists, commensals or parasites. <strong>The</strong><br />
first was Cloak who said that at best we are in symbiosis with our cultural<br />
instructions. ‘At worst, we are their slaves’ (Cloak 1975, p. 172). Delius (1989)<br />
suggests it started out the other way around. <strong>The</strong> memes were originally the<br />
slaves of the genes but, as he says, slaves have a well-known bent towards<br />
independence and now our memes may be anything from helpful mutualists to<br />
destructive parasites (see also Ball 1984). And Dawkins famously treats<br />
religions as viruses of the mind. All this raises the question of whether the<br />
memes are the friends of the genes or their enemies.<br />
<strong>The</strong> answer is, of course, both. But for the sake of sorting out meme-gene<br />
interactions I want to divide the interactions into two categories: those in which