The Meme Machine
TheMemeMachine1999
TheMemeMachine1999
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96 THE MEME MACHINE<br />
Intelligence, p. 74) lies in the complexity of our social lives. Our hominid<br />
ancestors were presumably social animals like their early primate predecessors<br />
and, like modern monkeys, we may assume that they could recognise and<br />
compare different social relationships and respond appropriately without having<br />
verbal labels such as ‘friend’ or ‘sister’ (Cheney and Seyfarth 1990). Social<br />
primates need to understand matters such as alliances, familial relationships,<br />
dominance hierarchies and the trustworthiness of individual members of the<br />
group. <strong>The</strong>y also need to communicate. If you are maintaining a complex<br />
dominance hierarchy then you need to be able to show (or hide, or pretend to<br />
show) fear and aggression, submission and pleasure, desire to be groomed and a<br />
willingness to have sex. But emotions are notoriously difficult to talk about.<br />
Modern primates get on very well at these complex tasks by means of facial<br />
expressions, calls, gestures and other behaviours, and our language does not<br />
seem to have been designed to do that job especially well.<br />
<strong>The</strong> function of language is gossip, says British psychologist Robin Dunbar<br />
(1996) – and gossip is a substitute for grooming. He asks the same question I<br />
have asked – only rather more poetically ‘Why on earth is so much time devoted<br />
by so many to the discussion of so little?’ In many studies he and his colleagues<br />
at Liverpool University have shown that most of our talking is gossip. We<br />
discuss each other, who is having what relationship with whom and why; we<br />
approve and disapprove, take sides, and generally chat about the social world we<br />
live in. Why?<br />
<strong>The</strong> real function of both grooming and gossip, says Dunbar, is to keep social<br />
groups together, and this gets harder and harder as the groups get larger. Many<br />
other primates live in social groups and much of their time is taken up with<br />
maintaining them. It matters very much who is in an alliance with whom. You<br />
chase away your enemies and groom your friends. You share food with your<br />
allies and hope they will help you if you are in trouble. You come to your<br />
friends’ aid – or not, and risk their letting you down next time. Social<br />
interactions of this kind demand big brains because so much has to be<br />
remembered. You need to remember who did what to whom, when, and how<br />
strong or shaky every alliance is at the moment. You will not want to try to steal<br />
food from even a low-ranking male if he is in alliance with a stronger one. And<br />
you will not risk sex with a receptive female if another stronger male has<br />
priority. Also, as group size increases, freeholders and cheats can more easily<br />
escape detection.<br />
How are these complex relationships maintained? For many primates the<br />
answer is grooming, but there is a natural limit. As groups get larger the