Physician Village News - Henry Ford Health System

Physician Village News
3
Physician Leader Q and A (continued from page 1)
has attracted. We continue to expand and
open beds, and the response hasn’t slacked
off one bit. The community has really
embraced the hospital - the good things
that we are doing are resonating throughout
Oakland County and beyond.
See the sidebar on right for more info on
cardiology services at HFWBH.
Monthly Medicine CME/
Lecture Series
Aug 4, 7:30 a.m. - 8:30 a.m.
Atrial Fibrilation
presented by Dr. Larry Goldman
Oct 6, 7:30 a.m. - 8:30 a.m.
Bariatric Surgery: What can we
expect from our patient?
presented by Dr. Scott Laker
Sept 1, 7:30 a.m. - 8:30 a.m.
CHF
presented by Dr. Anjani Rao
Nov 3, 7:30 a.m. - 8:30 a.m.
Bridging Therapy
presented by Dr. Lynn Miller
Dec 1, 7:30 a.m. - 8:30 a.m.
topic tbd
presented by Dr. Andrew Russman
Location of all lectures: PV Reception Area
Save the Date….
Henry Ford West Bloomfield Hospital
presents
HEALTH, FOOD and WELLNESS SYMPOSIUM
Saturday, September 25, 2010
The purpose of the symposium is to educate physicians and practioners on the
benefits of healthy eating and exercise for their patients and themselves.
CME Credits
Cooking Demonstration
For more information, please contact HFWB Physician Village at
(248) 325-1550 or dwilkel1@hfhs.org.
Heart and Vascular Institute
programs and services
offered at Henry Ford West
Bloomfield Hospital:
• Advanced Heart Failure Consultation
Clinic
• Cardiac Catheterization Laboratory
• Peripheral Endovascular Procedures
• Electrophysiology Clinic
-- Pacemaker and Defibrillator
Long-term Follow-up
-- Arrhythmia Monitoring, Analysis
and Management
-- Cardioversion
-- Device Implantation
• General Cardiology Clinic
• Non-Invasive Testing
-- Exercise Echocardiogram
-- Two-dimensional Echocardiogram
Doppler
-- Transesophageal Echocardiogram
-- Dobutamine Echocardiogram
(High and Low Dose)
-- Exercise Stress Test
-- Pharmacologic Nuclear Stress Tests
-- PET Pharmacologic Stress Test
and Viability
-- Exercise Nuclear Stress Test
• Coronary CTA (Computed Tomagraphy
Angiography)
-- Cardiac MRI
• Preventive Cardiology
-- Cardiac Rehabilitation
(Monitored Exercise and Education)
• PREVENT
(Supervised Exercise Program)
-- Exercise and Nutrition Education
-- Weight Management Program
-- Cardiac Risk Screening
• Vascular Surgery Clinic
• Vascular Non-Invasive Testing
-- Carotid Doppler, Venous Doppler,
Arterial Doppler and Aorta Imaging
From a grateful patient:
“I am very impressed by my entire experience here. Thank you for making a very
challenging and physically painful experience not only tolerable, but enjoyable. This
is an amazing place!”
From a grateful patient:
“I felt comfortable with my physician - he had some humor which made me feel like
I could talk to him.”

4
Physician Village News
PHYSICIAN VILLAGE OPEN HOUSE
Dr. Bruce Muma, Chief Medical Officer at Henry Ford West
Bloomfield Hospital, took a few minutes at the Physician
Village Grand Opening to reflect on the three years of
dreaming, planning and building from which the Physician
Village was born.
“There were many meetings, a lot of long nights and there were
times when we thought that this might not happen at all”, says
Dr. Muma, “But we have delivered on our vision today.”
Some of the amenities and services provided at the
Physician Village:
• IT training and support
• Lockers / on-call rooms
• Dictation Stations
• White coat laundry service
• Kitchen with coffee, fruit, muffins, etc
• Newspapers, magazines, with a quiet reading area
• Concierge and staff services
Gerard van Grinsven, President and CEO of Henry Ford
West Bloomfield Hospital, says that the Physician Village
is a natural expression of the hospital’s mission. “We have
consistently delivered on the unexpressed wishes of our
patients”, says van Grinsven, “Now we are making sure that
that level of satisfaction is evident in our physicians. This is
not just about this facility - it’s about emotionally engaging
our physicians and thereby pushing health and healing
beyond the boundaries of imagination.”
Dr. Muma is proud of the impact that the Physician Village
will have on the health care community. “We provide a
higher level of care to our patients when we as physicians
feel supported – and that’s exactly what the Physician Village
does. It supports us in our efforts to care for our community.”
From a proud patient:
“I have never had a more pleasant visit in an Emergency Room. Thank you so
much for producing such a wonderful Emergency Department at West Bloomfield
and having such happy employees to make even an Emergency Room experience
pleasant. Please relay my thanks to the whole Emergency Department – quality
care like that deserves recognition!
From a grateful patient:
“I am unable to recognize merely one member because every nurse, midwife, and
doctor I have come into contact with has treated me with such care, professionalism,
and have truly been outstanding. I can’t imagine going anywhere else with any
health issues. This is a sincere thank you from an extremely satisfied patient.”

Physician Village News 5
PHYSICIAN VILLAGE STAFF:
Chief Medical Officer - Bruce Muma, M.D.
Manager - Jennifer Kufta
Medical Staff Services Coordinator - Deb Kowalski
Physician Recruiter - Mary Ann Bartlett
Physician Village Secretary - Janice Thiel
Mid Level Provider/Physician Village Secretary - Kendra Klein
Executive Assistant - Debi Wilkelis
Physician Liaison - Kelly Ratowski
You can load money
on your badge
for use in the
pharmacy, Henry’s
Cafe and the
LiveWell Shoppe.
We offer White
Coat Service –
drop off your coats
that need to be dry
cleaned. Drop off
on Monday and pick
up on Thursday,
or drop off on
Thursday and pick
up on Monday.
If you encounter
any problems with
the communication
center, contact
Jennifer Kufta
at (248) 325-1550 or
jkufta1@hfhs.org.
IT Support in
the PV every
Wednesday.
All other days
contacct pv@hfhs.
org or
(248) 325-1550
Physician Access Coordinator – Kristin Kolasa
PHYSICIAN VILLAGE MISSION STATEMENT:
To exceed the expectations of each physician and provider by
facilitating ease of practice, professional growth, development
of relationship and effective communication in a welcoming
and collegial environment.
Reminder: do not save
confidential information
on the PV computers.
Office Staff Forum
Tuesday, July 27, 2010
in the Physician Village
One of the key elements in delivering exceptional health care
is continuous communication, and we hope this newsletter
serves as a valuable informational resource, as well as a venue
for sharing your thoughts on how we deliver care at our
hospital. Your feedback is always welcome and appreciated,
so feel free to email us at PV@hfhs.org or call 248-325-1550
if you have ideas for future Physician Village News articles or
other thoughts to share.
If you are interested in the
Henry Ford Physician Network
Contact Jennifer Kufta (jkufta1@hfhs.org)
or Mary Ann Bartlett (mbartle1@hfhs.org)
or call 248-325-1550.
From a grateful patient:
“Everything was great. They made me feel like ‘I was queen for the day’!”
From a grateful patient:
“Everyone at the hospital - from ER to admissions to discharge to transport - were
all very optimistic, friendly and kind. What more can I say?!”

6
Physician Village News
ISOLATION MADE EASY
“Physicians often find themselves being
asked to remember protocols for isolation
patients, or find that staff members have
proactively initiated isolation precautions
on a patient”, says Laura Johnson, M.D.,
Associate Director of Infection Control,
Henry Ford Health System. “In either
instance it is good to have a helpful reach
back to support you in your infection
prevention efforts. They are also valuable
tools for future training on a specific floor
due to a near miss.”
That reach back is closer then you may
have realized. “Isolation Made Easy” in
its more complete form is available in
the alcove on the inside of the supply
cabinet outside of each patient room. It
is available to provide guidance and to
facilitate consistency with Henry Ford
Health System Infection prevention
standards. Christopher Beattie, Henry
Ford West Bloomfield Hospital Infection
Prevention Specialist is also available 24
hours a day, 7 days a week. Feel free to
contact him via the phone operator at (248)
325-1000 or his cell at (248) 508-9888.
Isolation Contact PLUS (C. diff) Contact Airborne Droplet
Infectious process
Clostridium difficile (stay
in isolation for entire
hospitalization)
Multi-drug resistant
organisms: infection or
colonization
(Acinetobacter infections,
VRE, VISA, MRSA )
Other: Lice, Impetigo,
Necrotizing Fasciitis, RSV,
Herpes, major draining
wounds, see infection
control manual for others
TB
Chickenpox (varicella)
Measles (rubeola)
Zoster in immune
compromised patient
or disseminated (plus
contact)
Influenza
R/O meningitis
Meningococcal
pneumonia
Procedure
Placed in Isolation
proactively, until ruled out by
lab analysis. Once positive,
the patient stays in Isolation
until Discharge
Placed in Isolation for
all patients colonized or
infected with an MDRO
Gloves
All personnel in patient room
must wear gloves.
All personnel in patient
room must wear gloves.
As per standard
precautions
As per standard
precautions
Hand washing
Soap & Water ONLY
Alcohol sanitizer or soap
and water
Alcohol sanitizer or soap
and water
Alcohol sanitizer or soap
and water
Gowns
Worn during ANY patient
contact or contact with
patient’s immediate area.
Worn during ANY patient
contact or contact with
patient’s immediate area
As per standard
precautions
As per standard
precautions
Mask Per standard precautions Per standard precautions
N-95 respirator or
personal air purifier
Surgical mask
Charts Outside of room Outside of room Outside of room Outside of room
From a grateful patient:
“Physician and consultants were very thorough in explaining treatments for elderly
patients and various risks that may be involved.”
From a grateful patient:
“I had such an incredible experience at West Bloomfield that I would have another
baby so I can stay there again!”

Physician Village News 7
Henry Ford Begins New Breast Cancer Screening Clinical Research Study
A clinical research study is underway at Henry Ford West
Bloomfield Hospital to determine if 3D Automated Breast
Ultrasound technology coupled with routine screening
mammograms can more accurately detect breast cancer in
women with dense breast tissue than a mammogram alone.
Henry Ford West Bloomfield Hospital is the only clinical center
in Michigan to participate in SOMO•INSIGHT, a national,
multi-center clinical research study.
“While mammography remains the gold standard,
visualization of cancers in dense breast tissue with
mammography can be limited in some women,” says Henry
Ford radiologist Biren A. Shah, M.D., who is leading the study.
Unlike mammography, the ABUS imaging technology is less
affected by a woman’s breast density because it uses sound
waves to create 3D pictures of breast tissue. The ultrasound
device is U.S. Food and Drug Administration cleared for use
by doctors in combination with mammography for diagnostic
use only.
Women who have more fibrous connective and glandular
tissue than fatty tissue have more breast density. Regardless
of size or shape, dense breasts have a 4-6 times higher
increased risk of breast cancer than women whose breasts
are classified as fatty. Complicating matters, dense breast
tissue often makes it difficult to detect tumors using standard
screening tools such as mammography.
This two-year study is part of the SOMO•INSIGHT study,
a national multi-center clinical research study evaluating
the use of somo•v ABUS as a screening tool for women
with dense breast tissue in combination with digital
mammography. The study is sponsored by U-Systems, Inc.,
developer of the somo•v ABUS.
Henry Ford is looking to recruit patients to participate in
this study. You may be eligible to participate if you meet the
following criteria. All eligibility will receive final assessment by
the study coordinator or study doctor.
• Female, age 25 or older
• Asymptomatic for breast cancer
• Not currently pregnant or breast feeding
• Not planning on becoming pregnant in the following 18 months
• No breast surgeries or interventional procedures in the past year
• No history of a cancer diagnosis and/or treatment in the
past year
• > 50 percent breast density on your next digital
mammogram at Henry Ford West Bloomfield Hospital
• Willing to return to Henry Ford West Bloomfield Hospital
for follow up evaluations if needed and for a routine
screening mammogram in 12 months
Patients who are at high risk due to family history or proven
genetic mutation are not precluded from participation in
this study. Cancer survivors, women with breast implants
and those who have known benign abnormalities such as
cysts or fibroadenoma, may also participate if they meet the
inclusion criteria.
Eligible participants who are enrolled in this clinical research
study will receive a 3D ABUS exam at no cost to them or
their insurance. Patients who agree to volunteer and meet
the eligibility requirements will need to complete a patient
questionnaire and sign a consent form.
In addition to Dr. Shah, sub-investigators at Henry Ford are:
Riffat Ahmed, M.D.; Sami Fakir, M.D.; Diane Holland, M.D.; Ewa
Lacka, M.D.; and Sabala Mandava, M.D.
To learn more about this study: www.
somoinsightstudy.org
To participate in the Henry Ford study,
contact: Melaney Aschenbrenner at
(248) 325-3856 or MASCHEN1@hfhs.org.
From a grateful patient:
“Everyone was so caring and professional. My stay was made so much more
enjoyable because they took the time to listen to me. I want to give you all a great
big thank you!.”
From a grateful patient:
“Everyone was wonderful during my stay! What a team to introduce me to the
hospital. Thank you to everyone!”

8 Physician Village News
HFWBH DOCTOR SELECTED
CARING PHYSICIAN OF THE YEAR
Please join in congratulating the
winner of the 2009 Joseph L. Ponka,
M.D. Caring Physician of the Year
Award - Dr. Doree Ann Espiritu.
The Ponka Award has been awarded
annually since 1990 by a committee
of peers to the Northwest Region
physician who best personifies
the humanistic qualities of Dr. Joseph Ponka – consistently
going above and beyond usual expectations by fostering
communication and team spirit, and expending extraordinary
effort in the service of patients. These qualities are criteria
upon which the Ponka Award is conferred.
Dr. Espiritu, a psychiatrist, did her residency training at Henry
Ford Hospital and then went on to pursue a fellowship in
Geriatric Psychiatry at Wayne State University. Dr. Espiritu
serves as a supervisor for the Geriatric Psychiatry rotation.
She is widely recognized as a caring and compassionate
doctor who is committed to the care of her patients. She has
served as the first Service Chief of Psychiatry at Henry Ford
West Bloomfield Hospital. Dr. Espiritu is an effective leader
who promotes the mission of the Henry Ford Medical Group
of excellent patient care and education. Above all, though,
Dr. Espiritu personifies the humanistic, caring characteristics
of a physician. She has excellent relations with her
colleagues, her staff, and most importantly, her patients. Dr.
Espiritu is a true advocate of the “Henry Ford Experience”,
and she places each patient first on a daily basis as part of
how she deals with people. She truly exemplifies what a
Henry Ford physician should be. For this, all of us - staff and
patients - owe her a debt of gratitude.
From a proud HFWBH Physician:
“While I was rounding I came upon a group of team
members with a very tasty-looking cake, about 50 balloons
and 2 bottles of non-alcoholic champagne. Much to my
surprise, it was not a birthday party for one of the staff - it
was for a young patient on the floor who was sadly spending
her 21st birthday in the hospital. One of the nurses (Kathleen
Hartwell-King) had decided that this milestone birthday
should not go unnoticed or uncelebrated. Kathleen went out
the day before and purchased all the supplies and made the
plan with her colleagues.
We all entered the room with the balloons, the nonalcoholic
champagne and the cake and sang happy birthday in our
best Broadway voices! The young lady’s eyes lit up like she
had won the lottery and she showed us a huge smile to
match. Her mother was with her, and after an initial smile
she began to cry. It was a touching moment - one that I
will never forget as a physician. I know that this was a truly
memorable moment for our patient and her mother. This
really captured the pledge of HFWBH - to take health and
healing beyond the boundaries of imagination.
I know these moments happen every day at HFWBH, but this
one was very special and I was fortunate to be part of it. The
staff involved in the party and the planning were Kathleen
Hartwell-King, Mindy Marks, Tammy Niemiec, Amy Bellamy,
Zoby Orozco, Heather Lividini, Erica Lucaciu, Jessica Roszka,
Amy Robbins and Dr. Ahkras.
We have an amazing team of nurses and staff at HFWBH!”
— Dr. Bruce Muma
From a grateful patient:
“We have had an amazing experience here. Thanks to everyone who took the time
and care to make sure our family had everything we needed. Everyone was very
professional and caring and made our stay very comfortable and enjoyable!”