ARTS FOR INDIA

ORIANO GALLONI
ARTS FOR INDIA

Silent Souls
ORIANO GALLONI
ARTS FOR INDIA

ORIANO GALLONI
Silent Souls
ARTS FOR INDIA

RTS
FOR
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ARTS FOR INDIA
The beginning ambitions of Arts for India
To educate underprivileged Indian students via Arts for India’s
international sponsorship program – Adopt an Artist – which every
year supports 100 of the poorest but most talented potential artists,
designers, film-makers and fashion students through their four year
courses at International Institute of Fine Arts (IIFA), located in NCR,
Delhi.
To expand our Art to Heart program which promotes peer-peer
teaching and currently applies IIFA students creative skills to support
teaching at local primary schools and design campaigns for road
safety and children’s charities.
To support educational partnerships (presently there are three -
International Institute of Fine Arts (based in NCR Delhi) - the Prince’s
Drawing School, the world’s leading observational drawing school
(President HRH the Prince of Wales), and the University of the Arts,
London, to work together towards the long term ambition for Arts
For India (AFI).
To develop the first private university of the arts in India with a
new campus in NCR Delhi, that includes a performing arts center
and an internationally recognized museum. The long-term goal of
constructing the first private university of the arts in a new ‘creative
cluster’ which will include a performing arts center and internationally
recognized museum in NCR Delhi, India,
AFI is establishing an international department at IIFA, supported
and designed by the Prince’s Drawing School – where students from
around the world can spend 3-6 months studying and leave with
internationally recognised certification.
Our partnership with the Elephant Family - a charity set up by
Mark Shand (who is the brother-in-law of HRH The Prince of Wales)
means that through 2012 and 2013 we will be working to bring to
New York, “Jungle City New York” - the largest public art campaign
to be seen in the city - displaying 500 life size animals, designed by
well-known artists, designers, institutions, fashion houses, business
Icons, and personalities, strategically placed throughout the city.
These animals will then be auctioned with one fourth of the proceeds
going to Arts for India.
Through the partnership with the conservation charity Elephant
Family, AFI, is combining the arts and conservation to profile and
platform Arts for India around the world via the Jungle City New
York public art campaign - this partnership will be a focus of our
launch in New York.
AFI will officially launch in USA on April 26th, 2012. We are looking
to show a video of support from HRH The Prince of Wales as well
as presenting the ayawati Modi Award for Arts, Culture and Education
to a leading Hollywood actress, Goldie Hawn, who has been
inspired by India and who supports animal conservation through
her art form.
Well known Italian artist, Oriano Galloni, will be donating proceeds
of the sale of his Limited Edition ‘Colors of the Soul’ center piece
sculptures for AFI.
“Arts for India is reaching to the global Arts and Philantropic
community at large to promote and preserve the Arts. We are very
honored and pleased to have very strong support and ties from our
International friends and supporters, like Artist Oriano Galloni”
Hema Virani
Director Arts for India
www.iifaindia.org
www.artsforindia.org
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Silent Souls
In 1994 a famous historian, Furio Diaz,
wrote in a book celebrating the Fremura
Group 100-year’s anniversary:
“The Fremuras: people endowed with
enterprising, natural, never-fading spirit,
generation after generation, through thick
and thin.
Lives led with nothing to grant to behaviours,
outward appearance with silent, constant
commitment and engagement, as a firm
steady duty towards themselves, the family,
society.”
The Fremura family contributes,
although indirectly, not only to the import
and export of various commodities, but
also to the cultures, customs and traditions
exchange, making civilizations and people’s
stories much closer.
It could not have been otherwise
for Alessandra Fremura, ambassador
to Arts for India and executive of the
company along with other members of the
family, who has been in shipping for five
generations. Moreover, her sensitivity of
a woman and a mother, even though busy
with work, leads her to help others.
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Colors of Spirit
A story about a journey to India experienced by Novella Drudi gave birth to Oriano Galloni’s
project ‘Colors of Spirit’, supporting ‘Arts for India’.
On one hand there are these impressive and touching images of people in their daily life, simple,
prideful and noble at the same time. On the other hand there are all the sensations, odors, essences
and colors, typical and unique for this country, hardly to be captured. All these impressions are
testimonies of a long history full of timeless spirituality, culture and rich in archetypal values. A
different country - a different world. Galloni’s project ‘Colors of Spirit’ has been inspired by both
simplicity and spirituality.
A simple object as a silken belt acquired at Jaisalmer, in the desert of Thar in Rajasthan is a key
object in the realization of Galloni’s project.
Like a “fil conducteur” pieces of this belt are inserted in any of the thirty sculptures, conveying a touch
of the oriental atmosphere into the occidental world.
The bodies of the sculptures are crafted of Indian wood, used at the time for simple packing and
crates to ship marble slabs from India to Italy. The rough handled material has been recycled and reused
after accomplishing its purpose of the journey by the artist, applying a meticulous technique.
He assembles pieces of wood together with the Indian Silk Cloth to the pure white Carrara Marble,
transforming simple materials in a series of thirty unique and very sophisticated sculptures of everlasting
beauty and sensuality.
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Spending time in India is like floating in
a strange unknown universe, where the daily
routine is so extraordinarily distant from our
western way to understand life.
The Rishi, the seers, once had the intuition
that all life is one: my life and that of a
tree are part of a whole which manifests itself
in thousands of forms.
In India we are in tune with new sounds,
new dimensions, and as the beloved Tiziano
Terzani said: “In India one feels different than
elsewhere, one feels different emotions, in India
one thinks other thoughts”.
The precious silk of the sari on a woman walking beside me at her elegant pace, not only gratifies my eyes
but becomes a touch, a caress in the palm of my hand; it immediately becomes hearing when I sense its rustling.
The pervasive scent of spice that trails from the small shops isn’t just the sense of smell turning into taste; it is
in fact a multitude of colorful powders turning into a kaleidoscope of a thousand shades. It makes me feel dizzy
and mesmerizes my eye, which for some time is unable to look away. This time is not the same that I experience
in Europe, perhaps because time in India it is not perceived as linear, but circular. Hence past, present and future
have different meaning from ours.
I have the impression that in India everything
is a continuum of becoming, and so objects,
smells, colors, people and nature often
melt together to give life to a majestic show
of life as it is. Not even our five senses remain
the same, they are hyper-stimulated and as
such they flow into one another with no clear
separation.
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The same goes for the
jingling of the ankle bells
and the thousand bracelets
always worn by the women
I observed in the Thar desert,
it’s not just hearing
but sight, again through the
different shades of color elegantly
matching the dress,
and touch when I try to
wear the same objects unable,
to obtain the same harmony...
...Then I think that it
must be here in India that
an additional sense is stimulated,
a sense nowadays
latent in our culture, the
sense of the innate feminine
elegance.
I can see it in the movements of the girl letting her offering to the Ganges float downriver. Or in the
way the water girl walks in the desert, a swaying fleeting figure adorned with purple veils outlined against
the golden sand at sunset. I look at it when flowers are offered to deities, or when I see their henna embroidered
hands moving. An elegance that characterizes each Indian woman, a spontaneous grace accompanying
them even in their most personal insignificant gestures.
From a journey to India
Novella Drudi
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ILENT SOULS
INDIA FOR
COLORS OF SPIRIT19

AMARANTH
23

25AMBER

AMETHYST
27

29AQUAMARINE

AZUR
31

33BLUE

BROWN
35

37CARMINIO

COBALT
39

41COPPER

CORAL
43

45CYAN

FUCHSIA
47

49GOLD

GREEN
51

53INDIGO

JADE
55

57MAGENTA

MAHOGANY
59

61OCRA

ORANGE
63

65PURPLE

RED
67

69RUBY

SCARLET
71

73SILVER

Tawny
75

77turquoise

white
79

81yellow

In collaboration with
83

ABC STONE
NEW YORK
85

FREMURA GROUP
87

CORSANINI STUDIO
CARRARA
89

REGGIANI LIGHTING
MILANO
91

POLO MICHELANGELO
arte e design
BOLOGNA
93

ORIANO GALLONI
NEW YORK
95

Special thanks
ARTS FOR INDIA
Alessandra Fremura - Ambassador for Arts for India
Hema Virani - Director of Arts for India
Photo and graphic design: Paola Tazzini Cha © 2012 - All rights reserved
The artist, Oriano Galloni, has been working on the thirty sculptures
for the project “Colors of Spirit” throughout 2011/2012.
The sculptures are made of recycled Indian Wood, Indian Silk Cloth,
Italian White Carrara Marble and Stainless Steel.

ORIANO GALLONI ARTS FOR INDIA