Paul Caputo
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<strong>Paul</strong> <strong>Caputo</strong> <br />
pcaputo@interpnet.com
What is interpreta,on?
Tilden’s Principles <br />
1. Relate <br />
2. Not Informa8on <br />
3. Art <br />
4. Provoca8on <br />
5. Holis8c <br />
6. Children
What is Social Media?
Social
Communica8on Tool
Social Media: Cons
Nega8ve
Impersonal
Disconnected
Uses Resources
Constant Change
Social Media: Pros
Wide Reach
Mobile
Conversa8onal
All the Cool Kids <br />
Are Doing It
Dedicate a <br />
Staff Person
Be Interpre8ve
Relate
Provoke
Relate to the Mission
Goals
Traffic
Ac8on
Facebook <br />
In Par,cular
George Takei is a <br />
social media genius
Know Your Edgerank!
NAI <br />
Bloggers
So what is Edgerank?
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