interpretation
Volume 8, Number 2 - National Association for Interpretation Volume 8, Number 2 - National Association for Interpretation
Bibliography of Interpretive Resources Breslav, Marc. A Professional Approach to Public Relations and Marketing. Proceedings of the 1989 National Interpreters Workshop St. Paul, Minnesota (1989): 185-187. Breslav, Marc. A Professional Approach to Public Relations and Marketing. 1988 NAI National Interpreters Workshop Proceedings (1988): 27-29. Breslav, Marc. A Professional Approach to Public Relations & Marketing. Proceedings: 1993 National Interpreters Workshop (1993): 35-38. Breslav, Marc. A Professional’s Approach to Public Relations and Marketing. 1999 Interpretive Sourcebook (1999): 161-162. Broder, Phil. Penniless Publicity. Proceedings: 1993 National Interpreters Workshop (1993): 39-42. Brown, Barbara L. Dollars and Sense. 1996 Interpretive Sourcebook: Proceedings of the National Interpreters Workshop (1996): 83-85. Brown, Foster. Those Glorious Grants: Dreams Planted; Ideas harvested. 2001 Interpretive Sourcebook (2001): 131-132. Bugeda, Ann, and John Schaust. There’s No Magic About Being Broke. The 1995 Interpretive Sourcebook (1995): 156-158. Burde, John H., and Gary Howatt. Marketing Nature Centers: Product, Price and Promotion. Proceedings: 1991 National Interpreters Workshop (1991): 46-50. Burrrus-Bammel, Lei Lane , Gen Bammel, Kathy Kopitsky, and J.D. Carpenter. Assessing Your Agency’s Image: The Perspective Given to the Public through Public Relations Material. 1988 NAI National Interpreters Workshop Proceedings (1988): 37-45. Christyson, M. Jane, and Robert R. Rotatori. Attracting New Audiences Through Special Events. The Interpretive Sourcebook: The Proceedings of the 1994 National Interpreters Workshop (1994): 220-221. Cook, Tim. Writing That Profit$: The Basics of Direct Mail Fundraising. Proceedings: 1993 National Interpreters Workshop (1993): 49-51. Cowan, Vik. Schmoozing 101. 1999 Interpretive Sourcebook (1999): 245-246. Dreves, John P. Now, How Do We Pay for It. 1990 National Interpreters Workshop (1990): 77-78. Erickson, Debra, and Jim Stofan. Images and Perceptions: What Are Your Marketing Pieces Telling Your Guests? The Interpretive Sourcebook: The Proceedings of the 1994 National Interpreters Workshop (1994): 222-223. Ewbank, Kevin. A Low-cost, Quick Visitor Center Facelift. 1997 Interpretive Sourcebook (1997): 166-167. Finch, Kenneth H. The Choir’s Getting Bored, and the Pews Are Bare; Marketing for Nature Centers. 1990 National Interpreters Workshop (1990): 55-55. 40
Funding, Promotion & Marketing Garrett, E. Fund Raising for Small Organizations. 1997 Interpretive Sourcebook (1997): 35-36. Harper, Sean P., and Michael Legg. A Marketing Analysis of Interpretive Programs and Facilities at Empire Farm, Land Between the Lakes, Kentucky. 1990 National Interpreters Workshop (1990): 379-383. Heffington, Julie Barrett. Interpretive Facilities and Funding Your Mission. 1997 Interpretive Sourcebook (1997): 58-59. Kohring, Margaret A. Building Donor Support For Your Nature Center. Proceedings of the 1989 National Interpreters Workshop St. Paul, Minnesota (1989): 274-275. LaBaire, Michael. Merchandising Interpretive Materials. 1992 National Interpreters Workshop Proceedings (1992): 224. Liljegren, Aric J., and Julia Liljegren. Marketing Your Convictions. 2001 Interpretive Sourcebook (2001): 222-223. Mullin, Thomas D. Capital Campaigns-Ask Questions First. 1996 Interpretive Sourcebook: Proceedings of the National Interpreters Workshop (1996): 75-76. Osterndorf, Laurie. Pulling Money Out of a Hat: The Magic of Fundraising. The 1995 Interpretive Sourcebook (1995): 140-142. Rominger, Gary. Invasion of Privacy? Proceedings: 1991 National Interpreters Workshop (1991): 280-282. Samples, Cindy. Want to be a ‘Spawnsor’ or a ‘Contributary’: Creative Partnering for Environmental Education. 1997 Interpretive Sourcebook (1997): 52-53. Shamir, Ilan. Amazing and Creative Ways to Promote Your Programs, your Products, and Even Yourself. 2001 Interpretive Sourcebook (2001): 203-204. Spears, Carol J. Using the Press in Controversial Issues. Proceedings: 1991 National Interpreters Workshop (1991): 295-296. Spears, Carol J. Using the Press in Controversial Issues. 1992 National Interpreters Workshop Proceedings (1992): 343-344. Teslow, Dawn. Marketing Your Interpretive News Releases. Proceedings of the 1989 National Interpreters Workshop St. Paul, Minnesota (1989): 341-343. Tucker, Trudy L. Putting Together a Professional Effective Press Kit. Proceedings: 1991 National Interpreters Workshop (1991): 331-333. Wright, Pamela A. , Gary W. Mullins, and Mike Watson. Market Segmentation of Interpretive Participants at National Park Service Sites. 1988 NAI National Interpreters Workshop Proceedings (1988): 305-309. Zichterman, Phil. A Special Invitation: Marketing for the Recreational Visitor. Proceedings: 1991 National Interpreters Workshop (1991): 372-374. 41
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- Page 97 and 98: Brown, William E. The Storytellers.
- Page 99 and 100: Personal Interpretation Rutherford,
Funding, Promotion & Marketing<br />
Garrett, E. Fund Raising for Small Organizations. 1997 Interpretive Sourcebook<br />
(1997): 35-36.<br />
Harper, Sean P., and Michael Legg. A Marketing Analysis of Interpretive Programs<br />
and Facilities at Empire Farm, Land Between the Lakes, Kentucky. 1990 National<br />
Interpreters Workshop (1990): 379-383.<br />
Heffington, Julie Barrett. Interpretive Facilities and Funding Your Mission. 1997<br />
Interpretive Sourcebook (1997): 58-59.<br />
Kohring, Margaret A. Building Donor Support For Your Nature Center. Proceedings<br />
of the 1989 National Interpreters Workshop St. Paul, Minnesota (1989): 274-275.<br />
LaBaire, Michael. Merchandising Interpretive Materials. 1992 National Interpreters<br />
Workshop Proceedings (1992): 224.<br />
Liljegren, Aric J., and Julia Liljegren. Marketing Your Convictions. 2001 Interpretive<br />
Sourcebook (2001): 222-223.<br />
Mullin, Thomas D. Capital Campaigns-Ask Questions First. 1996 Interpretive<br />
Sourcebook: Proceedings of the National Interpreters Workshop (1996): 75-76.<br />
Osterndorf, Laurie. Pulling Money Out of a Hat: The Magic of Fundraising. The<br />
1995 Interpretive Sourcebook (1995): 140-142.<br />
Rominger, Gary. Invasion of Privacy? Proceedings: 1991 National Interpreters<br />
Workshop (1991): 280-282.<br />
Samples, Cindy. Want to be a ‘Spawnsor’ or a ‘Contributary’: Creative Partnering for<br />
Environmental Education. 1997 Interpretive Sourcebook (1997): 52-53.<br />
Shamir, Ilan. Amazing and Creative Ways to Promote Your Programs, your Products,<br />
and Even Yourself. 2001 Interpretive Sourcebook (2001): 203-204.<br />
Spears, Carol J. Using the Press in Controversial Issues. Proceedings: 1991 National<br />
Interpreters Workshop (1991): 295-296.<br />
Spears, Carol J. Using the Press in Controversial Issues. 1992 National Interpreters<br />
Workshop Proceedings (1992): 343-344.<br />
Teslow, Dawn. Marketing Your Interpretive News Releases. Proceedings of the 1989<br />
National Interpreters Workshop St. Paul, Minnesota (1989): 341-343.<br />
Tucker, Trudy L. Putting Together a Professional Effective Press Kit. Proceedings:<br />
1991 National Interpreters Workshop (1991): 331-333.<br />
Wright, Pamela A. , Gary W. Mullins, and Mike Watson. Market Segmentation of<br />
Interpretive Participants at National Park Service Sites. 1988 NAI National<br />
Interpreters Workshop Proceedings (1988): 305-309.<br />
Zichterman, Phil. A Special Invitation: Marketing for the Recreational Visitor.<br />
Proceedings: 1991 National Interpreters Workshop (1991): 372-374.<br />
41
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