The World in 2030
The World in 2030 The World in 2030
The World in 2030 193 modern engine rooms that power the Internet and corporate computing. By 2010, I.B.M. plans to double the computing capacity of its hundreds of data centers worldwide without increasing power consumption, by using an array of hardware, software and services. These include a new cooling system that stores energy and chills the data center only as needed; software to increase the use of computers and automatically switch them to standby mode when not needed; and 3-D modeling and thermal engineering techniques to optimize the air flow through data centers. 365 And a month or so after the I.B.M. announcement many other major names in computing came together to form ‘The Climate Savers Computing Initiative’. 366 This is a loose association made up of companies such as Google Inc., Microsoft Corp., Intel Corp., Hewlett-Packard Co., Dell Inc. and Sun Microsystems Inc., and it aims to improve the efficiency of power sources for computers and servers and encourage end users to take advantage of under-used power management techniques. At present, the Initiative claims, only about 50 per cent of the electricity that leaves a power outlet reaches a PC because today’s inefficient power cables leak energy. The Climate Savers Initiative has defined a series of standards for power supply efficiency in servers and PCs that it suggests member companies adopt between now and July 2010. By 2010, the Climate Savers standard will define a power supply that is better than 95 per cent efficient (and as
194 The World in 2030 there will be more than two billion computers in the world 367 by 2010 the potential energy savings will be immense). There is also scope for enormous improvement in goods and passenger vehicle economy. The success of the hybrid electric-petrol Toyota Prius car in both the USA and parts of Europe indicates where vehicle design is heading. XII In standard form the Prius returns about 50 miles to the US gallon (3.92 litres per 100 kilometres), but it can easily be tweaked to double its fuel efficiency: A car that doesn’t need gas, or at least not much, is getting slightly more realistic all the time. A few small companies will start to offer services and products for converting hybrid cars like the Toyota Prius that currently get around 50 miles per gallon into plug-in hybrids that rely more heavily on electrical power and can get about 100 miles per gallon. 368 And there is even talk at the Sustainability Institute of using plastics to design cars of the future that will be able to do 1,000 miles to the US gallon (0.23 litres per 100 kilometres): In today’s most efficient cars, only 15-20 per cent of the energy in the gas gets to the wheels. Only about 2 per cent actually moves the driver; the rest hauls the ton of metal around the driver. Because of that XII The Prius design also makes extensive use of Toyota’s re-cycled ‘Eco-Plastic’. Toyota’s results show that when recycled materials are used, CO 2 emissions are reduced by approximately 52% compared with new materials.
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194 <strong>The</strong> <strong>World</strong> <strong>in</strong> <strong>2030</strong><br />
there will be more than two billion computers <strong>in</strong> the world 367<br />
by 2010 the potential energy sav<strong>in</strong>gs will be immense).<br />
<strong>The</strong>re is also scope for enormous improvement <strong>in</strong> goods<br />
and passenger vehicle economy. <strong>The</strong> success of the hybrid<br />
electric-petrol Toyota Prius car <strong>in</strong> both the USA and parts<br />
of Europe <strong>in</strong>dicates where vehicle design is head<strong>in</strong>g. XII In<br />
standard form the Prius returns about 50 miles to the US<br />
gallon (3.92 litres per 100 kilometres), but it can easily be<br />
tweaked to double its fuel efficiency:<br />
A car that doesn’t need gas, or at least not much, is<br />
gett<strong>in</strong>g slightly more realistic all the time.<br />
A few small companies will start to offer services and<br />
products for convert<strong>in</strong>g hybrid cars like the Toyota<br />
Prius that currently get around 50 miles per gallon<br />
<strong>in</strong>to plug-<strong>in</strong> hybrids that rely more heavily on electrical<br />
power and can get about 100 miles per gallon. 368<br />
And there is even talk at the Susta<strong>in</strong>ability Institute of us<strong>in</strong>g<br />
plastics to design cars of the future that will be able to do 1,000<br />
miles to the US gallon (0.23 litres per 100 kilometres):<br />
In today’s most efficient cars, only 15-20 per cent of<br />
the energy <strong>in</strong> the gas gets to the wheels. Only about<br />
2 per cent actually moves the driver; the rest hauls<br />
the ton of metal around the driver. Because of that<br />
XII<br />
<strong>The</strong> Prius design also makes extensive use of Toyota’s re-cycled ‘Eco-Plastic’. Toyota’s results show<br />
that when recycled materials are used, CO 2<br />
emissions are reduced by approximately 52% compared<br />
with new materials.