The World in 2030

The World in 2030 The World in 2030

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The World in 2030 139 The Right Mindset Even though some symptoms of climate change cannot, now, be avoided our principal task in the 21 st century must be to work to mitigate the worst effects that climate change could bring and to avoid the human deaths, the misery and the huge costs that would follow in their wake. To do this, we need to change minds and lifestyles around the planet. If this sounds like a tall order, I would disagree. I have been speaking and writing about the effects of climate change since the early 1990s (very recently by some standards) and I have seen a shift in public attitudes in Europe which can only be described as extremely heartening. According to a 2006 Financial Times opinion poll: Europeans are overwhelmingly convinced that human activity is contributing to global warming, and a majority would be prepared to accept restrictions on their lifestyle to combat it, according to a poll for the Financial Times. Research carried out this month by Harris Interactive in Germany, France, the UK, Italy and Spain found that 86 per cent of people believed humans were contributing to climate change, and 45 per cent thought it would be a threat to them and their families within their lifetimes. 276 Then, in late June 2007, The Independent reported:

140 The World in 2030 There has been a double-digit increase in the proportion of Americans who say environmental problems are a major global threat – from 23 per cent to 37 per cent, according to a comprehensive survey published this week by the Pew Centre in Washington. The environment is increasingly in the news in the US, thanks to violent and unusual weather patterns – mainly floods and severe drought – combined with the rising cost of petrol. The past few days have seen dramatic rainfall across the southern states. More than a foot of rain fell across central Texas and Oklahoma yesterday, with more storms predicted. The survey found that the Chinese are far more likely than Americans to cite environmental problems as a major global danger (70 per cent against 37 per cent). Worldwide, most people in the surveyed countries agree that the environment is in trouble and most blame the US and, to a much more limited degree, China. 277 Given such clear public alarm, we now need effective and closely policed legislation from our politicians, legislation that doesn’t only set targets for the reduction of our carbon emissions, but which offers incentives and inducements for businesses and individuals to help meet them. But the change that matters must occur within our businesses and within our daily lives. And the one thing that causes change in a personal lifestyle is EDUCATION.

<strong>The</strong> <strong>World</strong> <strong>in</strong> <strong>2030</strong> 139<br />

<strong>The</strong> Right M<strong>in</strong>dset<br />

Even though some symptoms of climate change cannot,<br />

now, be avoided our pr<strong>in</strong>cipal task <strong>in</strong> the 21 st century must<br />

be to work to mitigate the worst effects that climate change<br />

could br<strong>in</strong>g and to avoid the human deaths, the misery and<br />

the huge costs that would follow <strong>in</strong> their wake.<br />

To do this, we need to change m<strong>in</strong>ds and lifestyles<br />

around the planet. If this sounds like a tall order, I<br />

would disagree. I have been speak<strong>in</strong>g and writ<strong>in</strong>g about<br />

the effects of climate change s<strong>in</strong>ce the early 1990s (very<br />

recently by some standards) and I have seen a shift <strong>in</strong><br />

public attitudes <strong>in</strong> Europe which can only be described<br />

as extremely hearten<strong>in</strong>g. Accord<strong>in</strong>g to a 2006 F<strong>in</strong>ancial<br />

Times op<strong>in</strong>ion poll:<br />

Europeans are overwhelm<strong>in</strong>gly conv<strong>in</strong>ced that human<br />

activity is contribut<strong>in</strong>g to global warm<strong>in</strong>g, and<br />

a majority would be prepared to accept restrictions<br />

on their lifestyle to combat it, accord<strong>in</strong>g to a poll for<br />

the F<strong>in</strong>ancial Times.<br />

Research carried out this month by Harris Interactive<br />

<strong>in</strong> Germany, France, the UK, Italy and Spa<strong>in</strong><br />

found that 86 per cent of people believed humans<br />

were contribut<strong>in</strong>g to climate change, and 45 per cent<br />

thought it would be a threat to them and their families<br />

with<strong>in</strong> their lifetimes. 276<br />

<strong>The</strong>n, <strong>in</strong> late June 2007, <strong>The</strong> Independent reported:

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