RETAILER MANUAL

Lottery Services
SPECIAL EVENTS
The Lottery has a Special Events program to focus Lottery excitement in
Retailer locations. In addition to game launches there are several Retailer
events where the Lottery would be a great attraction. Once a year every
business has an event that they should celebrate. The anniversary of the
years they have been in business comes every year to every business. This
is a good opportunity to have a sale or event. Other reasons include
Grand Openings, Dollar Daze, Spring Fever, July 4th Blast, Back to School,
and the Holidays. It never ends! Involvement from your local radio and
newspaper plus the Lottery will contribute to the event’s success. Reserve
the day and time for the Lottery to be part of your event by calling the
Retailers Hotline at 1.800.242.7782.
When you schedule a Special Event in your establishment and you want
to use Lottery costumes and props, call the Retailer Hotline at
1.800.242.7782 to check availability and reserve the costume of your
choice.
The Lottery has a presence at several statewide events, such as the
Wisconsin Grocers Association, WPMCA Convention, various summer
festivals, the Wisconsin State Fair, Countryfest and others.
Special Event staff looks forward to working with you to enhance
awareness of the Lottery in your business. Please call 1.800.242.7782 to
receive more information on this exciting service and to schedule a time
for your event.
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