RETAILER MANUAL
WISCONSIN LOTTERY - Retailer Wilottery
WISCONSIN LOTTERY - Retailer Wilottery
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<strong>RETAILER</strong> PERFORMANCE PROGRAM<br />
Continued<br />
Part 2 - Short Term Incentives<br />
The Lottery will introduce multiple short-term incentives each year.<br />
Retailers will be notified by a sign-on message, through informational<br />
materials and/or by their Lottery Sales Representative. Each short-term<br />
incentive, by Wisconsin Administrative Code, cannot exceed a $300,000<br />
funding cap.<br />
Part 3 - Winning Ticket Incentives<br />
The Lottery pays a 2% incentive for the sale winning tickets with prizes $600<br />
or greater. There is a maximum $100,000 payment on any winning ticket<br />
per draw.<br />
Complete details on the Retailer Performance Program can be obtained<br />
from your Field Marketing Representative.<br />
All Retailer Performance Payments are subject to the<br />
administrative guidelines of the Retail Performance Program.<br />
4/13/2015 64
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