RETAILER MANUAL

Instant Games
SIGNAGE
Instant Games Door Decals
Placing door decals on every door tells Lottery players that you sell popular
Wisconsin Lottery instant scratch games. This improves top of mind awareness and
reaches potential new players to increase your ticket sales.
Play Center
Communicate Lottery information, important to the sale of lottery tickets, in one
convenient display. Free up staff time by directing players to one spot. You will
increase sales by educating players on Lottery products. Display near selling
locations for maximum results. Items to stock the play center with include brochures,
claim forms, playslips, game ending dates and general Lottery information for
players. An example of a Lottery Play Center can be found on the retailer website,
http://retailer.wilottery.com under the heading Point of Sale (POS).
Game Specific Point of Sale
You are provided with a mix of game specific Point of Sale (POS) that can be used
to highlight specific games.
Game Cubes
Various types and configurations of ticket dispensers are available.
On Counter Promoters
12 or 16 game on counter promoters are available.
In Counter Displays
Holds 16 games and provides visibility at the point of sale.
Plan-O-Grams
Your Lottery Field Marketing Representative can provide you with a Plan-O-Gram to
give you the best selling mix and presentation. Suggested Plan-O-Grams can be
found on pages 18, 19 and 20.
Your Lottery Field Marketing Representative has more information for you.
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