Platform_Architecture_and_Design_1.pdf
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INSIGHT<br />
89<br />
Arianna walking through the streets of Paris<br />
Where did the idea for this journey come from?<br />
I liked the idea of presenting design in a real life context, even one as extreme as the<br />
nomadic one, in order to “strip” design from its usual image of objects in a catalogue.<br />
Which of the objects that went with you proved to be the most useful?<br />
The suitcase. It’s a fascinating object, full of meaning <strong>and</strong> an excellent travelling<br />
companion. Then, when aesthetics are in harmony with functionality, is there any<br />
better design?<br />
How did you choose your travelling companions?<br />
Depending on their sensitivity to photographic images.<br />
How was it, living together in 14 m2?<br />
Like life itself, sometimes great fun, sometimes a little complicated, but always<br />
enlightening.<br />
Which cities were the most interested in your arrival?<br />
Berlin, Hamburg, London. Tremendous creative ferment in Haarlem in Holl<strong>and</strong>, <strong>and</strong><br />
Copenhagen.<br />
What will stay with you the most from this experience?<br />
The awareness that there are other lifestyles, <strong>and</strong> that the same concept of “home”<br />
has its origin in our minds long before belonging to any fixed physical place. Also, the<br />
fact that quality can be found in small things.<br />
Any future projects?<br />
Lots <strong>and</strong> lots. First of all, to create a more “human” language in order to communicate<br />
design products. During the Milan design week Hometta will be travelling around the<br />
city’s streets.
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